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Wrangler Jeans – Booty Up for Working Moms

Booty Up Jeans are designed for all body types desiring the tailored lift. The Booty Up technology puts Women in Motion. Get the full exclusive CLN story.


Booty Up Jeans designed for all body types desiring the tailored lift

Wrangler Booty Up RackIn December of 2014, Cowboy Lifestyle Network covered the Wrangler National Finals Rodeo in Las Vegas, Nevada.  The talent team was provided a generous wardrobe of the 2015 Wrangler Fall Line.  The full array of styles complimented our team well from form fitting to flattering with denim-engineered jeans to accommodate several body types.

The denim material and engineered Booty Up jean provided comfort, a flattering fit and a durable jean from the arena floor to the boardroom meeting.  While our team comes from a diverse lifestyle we have a larger industry reach. I grew up high school rodeoing and competing in breakaway roping, barrel racing and the queen’s contest.
Booty Up Jeans Rodeo Queens

While my figure has changed over the years especially with my motherhood role I value the engineered Booty Up jean with the side seams. The specially placed darts at the side seam tailor the jean to fit my form. Crossing the boardroom and venturing into the Pacific Northwest of Portland, Oregon, the jean can be worn by professional women engineers too. While Wrangler has the western market defined in classic rodeo attire there is a new segment of the population looking for designer jeans with flattering fits. Visit Wrangler Network for more information.

Wrangler Booty Up Jeans Ad

Purchase Booty Up jeans from Wrangler HERE

Booty Up for Women in Motion

My sister’s profession is outside of the equine market however Wrangler has reached across the aisle with the flattering Booty Up jean. Booty Up jean allows women to dress up for business meetings and relax in comfort with accessorizing differently to meet the occasion.

A quick change of footwear from heels to boots or even loafers makes the jean admired by cowgirls, administrative associates and even women engineers. Style is an individual mark and Wrangler allows women to define their own wardrobe with the Booty Up jean line. Learn more on the truth about Wrangler here.

Wrangler Booty Up Banner

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Gretchen Kirchmann is a veteran journalist covering a variety of events across the country each year. She founded Kirchmann Media Group in 2009 and works as a marketing consultant with a forte for the western lifestyle industry, festivals, fairs and rodeo world. Her work includes 15 national communication awards plus coverage of Nashville's CMT Awards and CMA Fanfest. A favorite assignment was attending the all cast reunion of the Dukes of Hazard in 2006 and 2007 at Dukesfest. In December you will find her covering the Wrangler National Finals Rodeo and Miss Rodeo America pageant live from Las Vegas. Her favorite color is orange, favorite song "Rocky Top" and she loves to dance especially clogging.

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