Denver-based Molson Coors Brewing Company recently took over the
Coors lifts a glass to rodeo, firefighters
The Coors company is a long-time supporter of all things rodeo. According to an article in CowboyLifestyleNetwork.com, the sponsorship between Coors Banquet and the Professional Rodeo Cowboys Association (PRCA) dates back to 1980, making it one of the longest-running associations in professional rodeo. The Coors Brewing Company sponsors a number of events on the rodeo circuit.
Coors also has numerous charitable and community interests, including
The Coors Brewing Company is a regional division of the Molson Coors Brewing Company. The U.S. operations are part of a joint venture with SABMiller called MillerCoors. Coors now operates a brewery in Golden, Colorado that is the world’s largest single brewery facility, according to the Oxford Companion to Beer.
Throughout the past 25 years Hollywood’s Productions, Inc. has provided MillerCoors with successful mobile marketing activation campaigns at various events, such as, PRCA Pro Rodeo’s, NASCAR and ACM Academy of Country Music Awards, to name a few. As well as experiential mobile marketing for Country Music artists like Luke Bryan and Jason Aldean.
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