Country Lifestyles

Cotton and Reno Rosser of Flying U Rodeo Co.

Written by
Cotton Rosser – Photo by MattCohen

Hundreds of thousands have attended a rodeo at some time or another somewhere in the United States. While cheering and watching in amazement at the skills of the Western athletes performing in the arena, few give a thought about the livestock that are also a part of the PRCA and PBR shows. The animals are bred, raised and provided by stock contracting firms like the company run by Cotton Rosser, his son Reno, daughter Cindy and other family members.

About the Flying U Rodeo Co.

Flying U Rodeo Co Bucking Stock

After an unfortunate accident on the ranch in 1956, Cotton Rosser could no longer compete in rodeos. He determined to focus his energy in a different direction. He purchased the Flying U Rodeo Co. and became a stock contractor. In the years since, the Rosser family worked hard to make their outfit one of the most successful and well-known stock contracting firms known to professional rodeo. Cotton Rosser maintains his life as a cowboy.

The Flying U Rodeo Co. has produced many award winning bulls. Bones was awarded Bull of the Year in 2008. Black Pearl became the World Champion Classic Bull in 2009. Pure Smoke was named World Champion Futurity Bull of 2009. Champion generations have also come from this stock.

Rodeo is Show Business

Cotton Rosser and family

Cotton is also known for his spectacular rodeo productions that often include extravagant opening ceremonies. These presentations were seen that the Grand National Rodeo in San Francisco, the Houston Livestock Show and at the National Finals Rodeo. Rosser believes that the show is what keeps audiences coming back for more.

Growing up, Cotton Rosser was influenced by the cowboys of the day, which included Gene Autry. From the 1930s through the 1950s, each stock contractor added a touch of flair by using silver-studded saddles, matching horses and other forms of decoration. The grand entry was a gala pageant that featured every competing cowboy.

Cotton Rosser via FlyingU website

With entertainment and competition in mind, Cotton in addition to acting as a stock contractor, he introduced various unique events to PRCA and PBR shows that have included Bull Poker, Bull Teeter-Totter, Roman Chariot Races and the Wild Ride. Some of the most well-known competitors in bronc riding wore unbelievable costumes and climbed aboard some of the fiercest bucking horses in the business. The stock originated from the Flying U Co.

For any information concerning PRCA or PBR events, fans can count on the Cowboy Lifestyle Network. The website remains a leading source and community for everything cowboy and Western sports.

Aaron Kuhl

Hello, my name is Aaron Kuhl. I am an Arizona native from Tempe, Arizona. The Western way of life has been rooted in my foundation since day one, with my Mother working for Wrangler Western for over 30+ years growing up. I am proud to have been a part of Cowboy Lifestyle Network since the beginning days of the company after graduating from The University of Arizona. My Faith, Family & Friends are my whole world, and I am very blessed to live the life I live in the land of the free, the United States of America.

Share
Written by

Recent Posts

Concert Series at Helotes Cornyval and PRCA Rodeo 2024

Helotes, Texas - Mark your calendars and grab your tickets today for the Helotes Cornyval… Read More

1 day ago

Toyota’s latest 4Runner to offer luxury, space

SUV fans have anxiously waited for an updated Toyota 4Runner, and the sixth-generation 2025 model… Read More

3 days ago

6 Must-Have Items for Your Next Rodeo Adventure

The thrill of the rodeo beckons! Whether you're a seasoned rodeo attendee or experiencing a… Read More

4 days ago

When Choosing the Perfect Horse Fence with Cameo Fencing

In the journey of caring for our horses, the choice of fencing is paramount, not… Read More

5 days ago

“Buckin’ By the River”: Redding Rodeo x The Fly Shop®

Warmer weather is bringing out the best-of-the-best rodeo fun across the United States! From the… Read More

1 week ago

Reserva la fecha para Helotes Cornyval & PRCA Rodeo 2024

Helotes, Texas - El único e inigualable Helotes Cornyval & PRCA Rodeo 2024 se llevará… Read More

1 week ago