As a company that continually transforms the rodeo fashion scene with fresh one-of-a-kind designs, Cowboy Fresh is an icon of modern day cowboy culture and style. The brand made its official debut in 2014 and is now a staple in the wardrobes of rodeo athletes- both professional and amateur, its fans, and its musicians.
“The rodeo lifestyle and the traveling is where I get all of my inspiration for the company,” the owner and founder Austin Whitmore, 28, of Salinas, CA cheerfully tells me. Whitmore became keenly aware of how the style of the rodeo cowboy was evolving from traditional to contemporary several years ago while he was still entering in bull riding. Intrigued and inspired by this shift in fashion, he soon put down the bull rope, and instead began focusing his time and energy on the clothing business. “I was already wearing the style, but there wasn’t a brand behind it,” he said, “that’s how I created Cowboy Fresh.”
Whitmore is in the process of collaborating with other graphic designers and artists in the western industry and coming out with new shirts, hoodies, and hats. “My brand is unpredictable. It doesn’t just stick to a style and wear it out. My designs are new and fresh and haven’t been seen before.”
Offering quality products at an affordable price, Cowboy Fresh is setting trends in the rapidly growing western fashion industry. The brand is a seamless fusion of classic western culture and advanced coolness. Whitmore diligently continues to expand the company, and as of now, Cowboy Fresh apparel and accessories can be found in various western stores across the country and at CowboyFresh.com.
Keep up with the brand and be the first to see the latest releases by following them on Instagram and Twitter @CowboyFresh!
