When people think of cowboys, their thoughts turn to many different aspects of the western lifestyle. Sitting around a campfire or riding a horse through the desert are just two thoughts that immediately come to mind with most people, but cowboys do much more than that. Bull riding has long been a tradition with cowboys everywhere, and has gotten so popular that the sport has its own organizations devoted to showing the world just how brave and strong cowboys really are.
Promoting the sport of bull riding for more than a decade, CBR Inc. has become very well-known for its ability to reach the masses and give cowboys everywhere the opportunity to make a living doing what they do best. Very similar to its industry counterpart PBR Inc., there are nevertheless many differences in the two organizations. Perhaps the biggest is the exposure CBR receives, which has in turn allowed it to experience tremendous growth over the past decade. In 2012, CBR began airing on Fox Sports Network for 26 consecutive weeks in prime-time yearly, allowing more than 14 million viewers to see the thrills and excitement of bull riding.
Featured in more than 70 venues across the United States each year, Championship Bull Riding sponsors some of the most exciting events for bull riders and fans alike. Some of the most popular events include:
Offering cash prizes that total more than $1 million each year plus bonuses, Championship Bull Riding has grown to be known for its world-class competition that features the best riders and the toughest bulls.
As more corporate sponsors discover the excitement of bull riding and recognize the vast number of people they can reach, Championship Bull Riding is poised to be bigger than ever in the years ahead. With its combination of family-friendly competition and non-stop thrills, there’s no stopping these riders and their bulls as they stampede into more and more arenas across the United States.
Telecasts from the current season air on FOX SPORTS NETWORK (FSN) from May through November.
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