Festival Schedule
The 2016 festival is set to take place in Barretos, Brazil for 10 days in the middle of August. Cowboys and cowgirls interested in watching or competing in the rodeo can attend during the festival, which is August 18th through August 28th.
Monster Energy
What started as a two-year partnership between the Professional Bull Riders or PBR and Monster Energy Drink has been expanded by another year. Jim Haworth, the Chairman and CEO of PBR, has said before that the brand of Monster Energy Drink has long been about people who desire to be the best, which makes the partnership synergistic. The Monster Energy Event is taking place on August 20th and August 24th this year at the Festa do Peão de Barretos.
Media Event Coverage
Along with some of the local television channels in Brazil, the festival and rodeo was covered by Cowboy Lifestyle Network, the Ak-Chin Indian Community, and Earnhardt Auto Centers Road Team during last year’s Festa do Peão de Barretos.
After soccer, the rodeo and bull riding is one of the best-loved sports in Brazil, and the Cowboy Lifestyle Network covered the event last year. It’s one of their favorite rodeos.
Events at the Festa do Peão de Barretos
The Festa do Peão is the second biggest rodeo in the entire world. Eight of the PBR World Champions have come from Brazil. The champions include:
- Silvano Alves 2011 and 2012
- Renato Nunes 2010
- Guilherme Marchi 2008
- Ednei Caminhas 2002
- Adriano Moraes 1994, 2001 and 2006
Music for the Festival
Each day of the festival there will be singers and entertainers on stage for the visitors to enjoy. They include Simone and Simaria on August 18th, Ze Felipe on August 19th, Chris Weaver Band on August 21st and DJ Alok on the 26th.
This year’s festival is sure to be as exciting and fun-filled as previous years. With plenty of activities for young and old, it’s sure to be fun for the entire family!