CLN Exclusive Interview with 2020/2021 Miss Rodeo Arizona

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Hey Cowboy Lifestyle Network fans, it’s been a while since we’ve highlighted the ambassadors of rodeo, so we are excited to introduce to you Shelby Williams, your 2020/2021 Miss Rodeo Arizona! We were grateful enough to snag some time with her to get her thoughts on her journey so far and what she is looking forward to this year. Enjoy!

CLN: Can you tell our audience a little about yourself?

Shelby: I am Twenty-four years old, I reside in Tucson Arizona along with my family and all my farm critters. After accomplishing an early high school graduation, I currently attend Pima Community College where I am working towards a bachelor’s degree in Nursing Science. Ever since I was a little girl I have been a very confident and competitive horse rider, winning gymkhana’s and barrel racing events throughout the state of Arizona. In my free time from attending Pima Community College full time, I love to ride my horse’s PC and Biscuit, and I take great pride in running my own business helping those with special needs and all walks of life become involved with horses in addition to other farm animals. I am grateful to be the official rodeo ambassador for the state of Arizona. I feel so blessed to have the opportunity to hold the title two years in a row as Miss Rodeo Arizona as well as being able to compete for the Miss Rodeo America title, in December 2021 during the National Finals Rodeo as my reign comes to an end.

CLN: Can you describe what it’s been like holding a rodeo royalty title during a pandemic?

Shelby: It’s been a little different, in a normal year rodeo queens would travel all over participating in rodeos, school visits and so much more. This year’s rodeo queens had to get creative to reach out to rodeo fans and supporters using social media and Zoom. Of course, when I have had the opportunity to travel to events in person I wear a mask and practice covid safety protocol to keep myself and others safe.

CLN: What are you looking forward to most in the upcoming months as rodeo comes back?

Shelby: Being able to get back in the saddle and travel to rodeos! Not to mention see rodeo stands filled with smiling fans!

CLN: What advice would you give to someone wanting to become a rodeo queen?

Shelby: Always chase your dreams and never give up.

CLN: Do you have any final thoughts that you want to share with our audience?

Shelby: Even though times have been little rough with the pandemic, things will get better! We are all in this together and soon we will get back to the way things used to be! Stay safe!

Danny O'Donnell

As the co-founder of Cowboy Lifestyle Network (CLN) Cowboy Lifestyle Network - now a western media powerhouse with over 4 million fans, Danny has become a trusted voice in rodeo culture, horse care, and Western traditions. CLN’s success is no accident; it’s built on Danny’s deep understanding of the Western way of life-its values, people, and economic engine. His work connects brands, events, and fans across a thriving industry, from the Rodeo Scottsdale to the Super Bowl Party Trophy Bar. Danny’s journey from Arizona ranch life to Western media trailblazer is rooted in authenticity, grit, and community. Danny’s passion started early, shaped by eight years in Pinal County’s 4-H program, where he raised lambs and learned ranching hands-on. At Arizona State University, he became a division 1 collegiate diver, team captain, and earned a B.S. degree - fueling his entrepreneurial spirit. After a decade of corporate management experience, he launched CLN with his brother Patrick to amplify the voice of the Western community. "Giving back has always mattered to me," Danny shares. His ongoing support for Horses Help, Harris Brothers Charity Foundation, and a 25-year CLN Christmas Toy Drive speaks volumes. Through action, Danny has built not just a brand, but a legacy of trust and impact in the Western world.