Connect with us

Country Living

Big things on tap for Molson Coors Brewing Company

Learn more here about the Coors Brewing Company’s rich history and what they are up to recently! Coors Banquet and rodeo have coincided for years!

Denver-based Molson Coors Brewing Company recently took over the coors-ranch-rodeo-2016remaining portion – 58 percent – of the MillerCoors company that it didn’t already own, according to a Denver Post article. This doubled the company’s size and makes it the third-largest beer company in the world. The approximately $12 billion acquisition will double Molson Coors’ total number of employees to 18,000 from 9,000.

Coors lifts a glass to rodeo, firefighters

shawn-snedden-packaging-manager-millercoors

#FastFact: The US beer industry employs nearly 1.75 million hard-working Americans like Shawn.

The Coors company is a long-time supporter of all things rodeo. According to an article in CowboyLifestyleNetwork.com, the sponsorship between Coors Banquet and the Professional Rodeo Cowboys Association (PRCA) dates back to 1980, making it one of the longest-running associations in professional rodeo. The Coors Brewing Company sponsors a number of events on the rodeo circuit.

Coors also has numerous charitable and community interests, including rocky-arredondo-with-richard-rawlins-millercoorsdonating to a fund to offer support for firefighters in the West. Coors teamed with the Wildland Firefighter Foundation, an organization based in Boise, Idaho for the Protect Our West campaign. The Foundation honors firefighters in multiple ways, including a fund that provides financial assistance to families of fallen and injured wildland firefighters. Coors donates money to the Foundation for every case of Coors Banquet sold in Alaska, Arizona, California, Idaho, Nevada, Oregon and Washington, up to $250,000.

A long, rich history
screen-shot-2016-10-23-at-7-24-02-pm

The Coors Brewing Company is a regional division of the Molson Coors Brewing Company. The U.S. operations are part of a joint venture with SABMiller called MillerCoors. Coors now operates a brewery in Golden, Colorado that is the world’s largest single brewery facility, according to the Oxford Companion to Beer.

big-things-on-tap-for-molson-coors-brewing-company-1Golden Brewery was originally launched in Colorado in 1873 by German immigrants Adolph Coors and Jacob Schueler. Coors contributed $2,000 to the original investment while his business partner Schueler put in $18,000. In 1880, Coors bought out his partner and became sole owner of the brewery. It appears that Adolph Coors made a smart investment!

Throughout the past 25 years Hollywood’s Productions, Inc. has provided MillerCoors with successful mobile marketing activation campaigns at various events, such as, PRCA Pro Rodeo’s, NASCAR and ACM Academy of Country Music Awards, to name a few. As well as experiential mobile marketing for Country Music artists like Luke Bryan and Jason Aldean.

CLN Community & Event Sponsor

Carolyn Sostrom is a long-time Arizona resident who loves desert sunsets, warm weather and zumba. As a writer, she’s covered technology, medical and travel topics.

More in Country Living

Join the Cowboy Lifestyle Community!Discounts, Prizes, Giveaways, VIP Perks and more...

Join the club for exclusive offers on your favorite brands and behind the scenes of your favorite events.