Country Music

Boots in the Dirt Music Festival

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Tucson, Arizona – Get ready to feel the electric anticipation of live music filling the air as you experience the magic of the Boots in the Dirt Music Festival at the La Fiesta de los Vaqueros Tucson Rodeo on Wednesday, February 19th, 2025.

Celebrate the Spirit of the West

Let loose and celebrate the spirit of the West. Sway to the music of headliner Aaron Watson, along with featured artists Josh Ward, Drew Cooper, and special guest Austin Williams, as you immerse yourself in country music alongside fellow rodeo enthusiasts and music lovers. Gates open at 2:00 pm, and the concert kicks off at 4:00 pm, so don’t miss this opportunity to create unforgettable memories.

Secure Your Tickets Today

Whether you’re a die-hard country fan, a rodeo fanatic, or simply someone who craves a good time, Boots in the Dirt promises a truly exhilarating experience. Grab your tickets now (VIP parking available through Rodeo Tickets, general parking $20 cash only) and get ready to dance the night away at this one-of-a-kind celebration of music. Your boots were made for dancing – let them lead the way!

100th La Fiesta de los Vaqueros Tucson Rodeo

Get ready for a century of cowboys and cowgirls! La Fiesta de los Vaqueros Tucson Rodeo, a beloved Tucson event since 1925, celebrates its 100th anniversary in 2025. Join thousands of fans at the Tucson Rodeo grounds for an unforgettable experience filled with thrilling rodeo action and Southwestern heritage. This extreme event is going on now through February 23, 2025. Purchase your tickets today!

Credit: CLN
Credit: La Fiesta de los Vaqueros Tucson Rodeo
Credit: CLN

Experience

Experience the full spirit of the Southwest at La Fiesta de los Vaqueros Tucson Rodeo! In addition to the rodeo itself, the week is packed with exciting events. Catch the Tucson Rodeo Parade on February 22nd, cheer on the young cowboys and cowgirls in the junior rodeo, witness the excitement of mutton busting, Coors Barn Dance, Boots in the Dirt Music Festival, and more. This family-friendly celebration offers a true taste of the Wild West.

PRCA Cowboys & Cowgirls

During the rodeo, PRCA cowboys and cowgirls from all over the country will compete in several events, including bull ridingsteer wrestlingbareback ridingsaddle bronc ridingteam ropingtie down roping, and barrel racing for a chance to win money on the road to the National Finals Rodeo. I love seeing all of the cowboys and cowgirls go out there and give it all they got. Their hard work and dedication is an inspiration. The Tucson Rodeo has a long and rich history starting in 1925 by a gentleman by the name of Leighton Kramer. He had to idea to take advantage of the Arizona weather by having a rodeo. Through the years, the event has grown and become an iconic Tucson tradition. Thousands of spectators come to the rodeo each year to watch the cowboys and cowgirls show off their skills over the course of nine days of competition.

Coors Barn Dance

The Coors Barn Dance is the place to be after the Tucson Rodeo! It’s where everyone lets loose and celebrates after a day of thrilling rodeo action. The sun’s gone down, the music’s kicked up, and you’re surrounded by cowboys, cowgirls, fans, and locals all two-stepping the night away. Live country music fills the air, the dance floor’s buzzing, and the energy is infectious. Whether you’re a seasoned dancer ready to show off your moves or just want to soak up the atmosphere with friends, the Coors Barn Dance is a must-do. It’s got that perfect blend of rustic charm and high-energy fun – a true Western experience. So dust off your boots, grab your friends, and get ready for a night you won’t forget! The Coors Barn Dance is only for ages 21 and over.

Sponsors

Thank you to all of the outstanding sponsors.

Wrangler

The Western Wear icon since 1947, Wrangler is an authentic American brand with a rich legacy rooted in the Western Lifestyle. The brand is the title sponsor of the Wrangler National Finals Rodeo and supporter of hundreds of western events across North America. From the greatest rodeo cowboys and cowgirls in the world, like Stetson Wright, JB Mauney and Hailey Kinsel, to headlining country music artists, George Strait, Aaron Watson, Lainey Wilson, and Cody Johnson, Wrangler is the brand of choice for the biggest stars in the West. Long Live Cowboys! Long Live Cowgirls!

Coors Banquet

Coors Banquet has been around for more than 150 years. They haven’t compromised their craft. You get what you give, and they’ve only given the best that they can brew. Banquet is brewed with 100% Rocky Mountain water, so when you’re enjoying a Banquet, you’re drinking history. Coors Banquet has been an amazing and loyal sponsor of professional rodeo since 1980. Their support runs deep for the inspiration and passion of rodeo cowboys. Coors Banquet has been the official beer of the PRCA since 1987 and is the sponsor for the Boots in the Dirt Music Festival and La Fiesta de los Vaqueros Tucson Rodeo. Coors Banquet launched its “Man in the Can” program in 1984. The program recognizes top barrelmen in ProRodeo for the uniqueness, determination, and passion that they display in the rodeo arenas all throughout the United States. Coors Banquet is dedicated to its fans with a grass-roots sponsorship of local rodeos as well as ingenious marketing. Next time you’re thirsty for a cold one, Make It a Banquet.

Megan deFabry

Howdy, I'm Megan deFabry. I grew up in Reno, Nevada, but since 2017 my heart has called Texas home. I now reside in Austin, Texas since 2020. I'm driven by my faith, cherished relationships with family and friends, and my professional ambitions. I'm passionate about digital marketing and journalism, especially the wide-open spaces of America's Western lifestyle, the grit of agriculture, the excitement of rodeo, and the heart of country music. For nearly a decade, I've been sharing this way of life through storytelling. And like any good cowboy tale, there's a loyal sidekick, my little Dachshund, Frank, who I adopted from a shelter in New Braunfels, Texas, back in 2018. He keeps me grounded, reminding me to chase horizons and savor life's simple joys. I graduated from Texas State University with a Bachelor of Science in Consumer Affairs and a minor in Mass Communication. My major taught me to decode consumer behavior, which is crucial for marketing, while my minor sharpened my storytelling skills. Since then, I've spent years mastering SEO and content strategy, staying ahead in a fast-moving field. My work even caught the eye of Cowboy Lifestyle Network's CTO, Irish Padmore, who recognized me for contributing to his research on Consumer Behavior in the Age of AI. Since 2018, I've been honored to work at Cowboy Lifestyle Network. Now as Editor-in-Chief writing, editing, and publishing articles that capture the cowboy spirit, crafting strategies rooted in Western values, and building real client connections. Guided by ethical journalism, I aim to tell stories that resonate and reflect the unsung heroes of the Western spirit.

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