Chad Berger brings PBR’s Premier Tour to Bismarck August 7-8

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Bismarck, N.D.–PBR (Professional Bull Riders) is launching its 2020 Unleash The Beast second half by teaming up with nine-time PBR Stock Contractor of the Year Chad Berger and Dakota Community Bank & Trust to transform the twentieth anniversary of Berger’s annual home state event into a premier series stop on August 7-8.

Normally held in June, Berger’s famed event typically features a PBR Touring Pro lineup and past champions matchup. Due to COVID-19 restrictions, the North Dakota Cowboy Hall of Fame inductee had postponed his bull riding in the hopes of holding the treasured community event by summer’s end. With PBR resuming competition and adjusting its second-half schedule to invite fans back into the arena safely and responsibly, Berger was given the opportunity to bring PBR’s premier tour and top athletes to town.

For two nights, the Top-35 bull riders in the world will attempt to make the buzzer to gain crucial world points at the first event of the 2020 PBR Unleash The Beast season’s second half.

The bull riding action at the PBR Dakota Community Bank & Trust Invitational presented by Cooper Tires begins at 7:45 p.m. on Friday, August 7 at 7:15 p.m. and Saturday, August 8 at 6:45 p.m. Tickets for the two-day event go on sale Thursday, July 23 at 10 a.m. They range in price from $25 to $85 and can be purchased at PBR.com, at the Bismarck Event Center Box Office, online at etix.com or charge by phone at 1-800-514-3849. The Bismarck Event Center Box Office is open limited hours, please call 701-355-1370 for more information on box office hours.

Photo Credit: Tom Donoghue

In accordance with North Dakota COVID-19 guidelines, Berger has worked with PBR to institute a series of fan safety protocols to create a safe and responsible environment for fans, including:

All Bismarck Event Center staff, PBR staff, riders and stock contractors will be screened for COVID-19. In addition to Centers for Disease Control and Prevention (CDC)-informed screening, all PBR staff and event participants will undergo medical testing for COVID-19.
Only up to 50% of arena capacity will be sold to distance fans while in their seats.
All fans will be in POD seating to increase distancing and minimizing fan crossover when entering and exiting their seats.
Complimentary face coverings will be offered to fans entering the arena.
Increased reliance on cashless and contactless concessions.
Social responsibility guidelines will be posted at restroom, concession and concourse areas.

PBR Elite Seats are available for avid bull riding fans who want an exclusive VIP experience while enjoying the world’s top bull riding circuit. These tickets offer premium seats, a question and answer presentation with some of the top bull riders and stock contractors in the world, a special photo opportunity after the event on the Can-Am Cage, souvenir Elite Seat gift bag alongside a credential and lanyard. Social distancing will be practiced at all times throughout the experience.

The PBR Elite Seats are available for $250 both nights and can be purchased by contacting the PBR Customer Service Department at 800-732-1727.

Photo Courtesy: PBR.com

About PBR (Professional Bull Riders):

PBR is the world’s premier bull riding organization. More than 700 bull riders compete in more than 200 events annually across the televised PBR Unleash the Beast Tour (UTB), which features the top 35 bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, Canada and Mexico. PBR’s digital assets include RidePass, which is home to Western sports. PBR is a subsidiary of IMG, a global leader in sports, fashion, events and media. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.

Danny O'Donnell

Danny co-founded Cowboy Lifestyle Network (CLN), now a western media powerhouse with over 4 million fans. CLN’s success reflects his deep understanding of the western community—not just its spirit, but its economic heartbeat—connecting businesses, events, and enthusiasts in a thriving industry. With this massive reach, Danny has become a trusted voice on rodeo culture, horse care, and Western traditions, covering events from the Houston Livestock Show to the Super Bowl Party Trophy Bar. His journey to building this platform began in Arizona, where he spent eight years in Pinal County’s 4-H program, learning ranching by caring for lambs and getting to know the land like an old friend. At Arizona State University, Danny shone as a two-time "All American" diver and team captain, graduating with a business degree that sparked his entrepreneurial drive. After a decade in corporate management sharpening his leadership skills, he launched CLN. "Giving back has always mattered to me," Danny shares. His support for Horses Help, Harris Brothers Charity Foundation, and a 25-year CLN Christmas Toy Drive proves it, building community trust through action.