The Ultimate Showdown: CINCH Playoffs – The Governor’s Cup

Sioux Falls, South Dakota – Feel the ground shake and your heart race as the ultimate test of courage storms into Sioux Falls! From September 26-28, 2025, witness the breathtaking spectacle of the CINCH Playoffs – The Governor’s Cup, where the world’s most elite cowboys and cowgirls face off against the rankest animal athletes in a display of raw power and unyielding skill. This is your chance to escape the ordinary and experience a weekend of pure adrenaline and legendary moments. Don’t just hear about the legends – live them. Secure your tickets now and be there to feel the excitement.

CINCH Playoffs – The Governor’s Cup
September 26th-28th, 2025
Denny Sanford PREMIER Center
1201 N W Ave, Sioux Falls, SD 57104

Glory, Fortune, & Legacy Await

Prepare to be part of history in Sioux Falls. The Denny Sanford PREMIER Center will be the hallowed ground for a truly epic event: the richest rodeo in South Dakota’s history. Here, the finest PRCA athletes will compete for their share of a monumental $1 million-plus purse and the ultimate symbol of victory, the Governor’s Cup. This is a rare opportunity to witness unparalleled talent and determination in a high-stakes arena where glory, fortune, and a lasting legacy are all on the line.

The Last Ride to the Finals

Feel the tension as every second counts in a high-stakes showdown. The CINCH Playoffs is the final opportunity for ProRodeo athletes to earn their spot at the prestigious Wrangler National Finals Rodeo. In this high-pressure environment, the top four finishers from the Puyallup Playoffs and the top eight from the Playoff Series standings will lay everything on the line, battling for the Governor’s Cup and their dreams of glory in one last charge toward the biggest stage in rodeo.

Schedule of Events

Friday, September 26th & Saturday, September 27th

6:00 PM:  Pre-Show 
6:30 PM: Doors Open 
7:30 PM: Rodeo Performance
After Party: Following the performance

Sunday, September 28th

12:30 PM: Pre-Show
1:00 PM: Doors Open
2:00 PM: Rodeo Performance
Championship Ceremony: Immediately following the performance

Sponsors

Thank you to all of the outstanding sponsors.

Wrangler

The Western Wear icon since 1947, Wrangler is an authentic American brand with a rich legacy rooted in the Western Lifestyle. The brand is the title sponsor of the Wrangler National Finals Rodeo and supporter of hundreds of western events across North America. From the greatest rodeo cowboys and cowgirls in the world, like Stetson Wright, JB Mauney, and Hailey Kinsel, to headlining country music artists, George Strait, Lainey Wilson, and Cody Johnson, Wrangler is the brand of choice for the biggest stars in the West. Long Live Cowboys! Long Live Cowgirls!