Categories: Rodeo News

CLN 12 -011 Houston Livestock Show and Rodeo

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While at the Houston Rodeo, CLN had the opportunity to speak with many folks regarding their participation in the Rodeo. First, Ryan O’Donnell of Los Angeles, CA tells us how amazing the fans were, the attendance went from 20,000 to 600,000 in one day! Secondly, Both Julie Wood and Todd Hardy, Houston Livestock Show and Rodeo Staff and Committee, confirmed that 100% of funds earned at the Rodeo went to fund United States children in their education scholarships. Also, Julie and Todd prided themselves in stating that the Rodeo runs on 100% of volunteers!
Luchese Boots showed CLN their original Cayman Crocodile Belly Tail Cowboy Boots while Wrangler showed off their new style of jeans for women, Booty Up Jeans. We enjoyed interviewing Clay Carter from Van, Texas about his prized livestock and Jody Sheffield of Ogden, Utah about Barrel Racing and competing in 75 to 100 Rodeos per year, within the United States. Macy Mathis of Texas introduced us to her proud steer, Wally, who weighs in at 1,750 pounds and is only 16 months old!
The All Around World Champion, Trevor Brazile also shared that he had his kids with him at the Rodeo and they were having a blast! We are sure those kids are very proud of their Dad.
Binion and Chase Cervi also were generous in providing more details on their Cervi Championship Rodeo Company, which is one of the biggest stock contractors for both large and small rodeo events in the United States. Rodeo Stock Contractors provide animals for rodeo competition. They supply “rough stock.” This includes saddle and bareback bronc horses, bull riding bulls, steers for steer wrestling and team roping, plus provide calves for the calf roping events.

Cowboy Lifestyle Network – Click on and Hang on!

Danny O'Donnell

Danny co-founded Cowboy Lifestyle Network (CLN), now a western media powerhouse with over 4 million fans. CLN’s success reflects his deep understanding of the western community—not just its spirit, but its economic heartbeat—connecting businesses, events, and enthusiasts in a thriving industry. With this massive reach, Danny has become a trusted voice on rodeo culture, horse care, and Western traditions, covering events from the Houston Livestock Show to the Super Bowl Party Trophy Bar. His journey to building this platform began in Arizona, where he spent eight years in Pinal County’s 4-H program, learning ranching by caring for lambs and getting to know the land like an old friend. At Arizona State University, Danny shone as a two-time "All American" diver and team captain, graduating with a business degree that sparked his entrepreneurial drive. After a decade in corporate management sharpening his leadership skills, he launched CLN. "Giving back has always mattered to me," Danny shares. His support for Horses Help, Harris Brothers Charity Foundation, and a 25-year CLN Christmas Toy Drive proves it, building community trust through action.