Categories: Rodeo News

CLN 12 -011 Houston Livestock Show and Rodeo

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While at the Houston Rodeo, CLN had the opportunity to speak with many folks regarding their participation in the Rodeo. First, Ryan O’Donnell of Los Angeles, CA tells us how amazing the fans were, the attendance went from 20,000 to 600,000 in one day! Secondly, Both Julie Wood and Todd Hardy, Houston Livestock Show and Rodeo Staff and Committee, confirmed that 100% of funds earned at the Rodeo went to fund United States children in their education scholarships. Also, Julie and Todd prided themselves in stating that the Rodeo runs on 100% of volunteers!
Luchese Boots showed CLN their original Cayman Crocodile Belly Tail Cowboy Boots while Wrangler showed off their new style of jeans for women, Booty Up Jeans. We enjoyed interviewing Clay Carter from Van, Texas about his prized livestock and Jody Sheffield of Ogden, Utah about Barrel Racing and competing in 75 to 100 Rodeos per year, within the United States. Macy Mathis of Texas introduced us to her proud steer, Wally, who weighs in at 1,750 pounds and is only 16 months old!
The All Around World Champion, Trevor Brazile also shared that he had his kids with him at the Rodeo and they were having a blast! We are sure those kids are very proud of their Dad.
Binion and Chase Cervi also were generous in providing more details on their Cervi Championship Rodeo Company, which is one of the biggest stock contractors for both large and small rodeo events in the United States. Rodeo Stock Contractors provide animals for rodeo competition. They supply “rough stock.” This includes saddle and bareback bronc horses, bull riding bulls, steers for steer wrestling and team roping, plus provide calves for the calf roping events.

Cowboy Lifestyle Network – Click on and Hang on!

Danny O'Donnell

As the co-founder of Cowboy Lifestyle Network (CLN) Cowboy Lifestyle Network - now a western media powerhouse with over 4 million fans, Danny has become a trusted voice in rodeo culture, horse care, and Western traditions. CLN’s success is no accident; it’s built on Danny’s deep understanding of the Western way of life-its values, people, and economic engine. His work connects brands, events, and fans across a thriving industry, from the Rodeo Scottsdale to the Super Bowl Party Trophy Bar. Danny’s journey from Arizona ranch life to Western media trailblazer is rooted in authenticity, grit, and community. Danny’s passion started early, shaped by eight years in Pinal County’s 4-H program, where he raised lambs and learned ranching hands-on. At Arizona State University, he became a division 1 collegiate diver, team captain, and earned a B.S. degree - fueling his entrepreneurial spirit. After a decade of corporate management experience, he launched CLN with his brother Patrick to amplify the voice of the Western community. "Giving back has always mattered to me," Danny shares. His ongoing support for Horses Help, Harris Brothers Charity Foundation, and a 25-year CLN Christmas Toy Drive speaks volumes. Through action, Danny has built not just a brand, but a legacy of trust and impact in the Western world.