CLN 12 -019: Arizona Junior Rodeo Finals, Prescott, AZ

Arizona Junior Rodeo Final Cowboys and Cowgirls are “awe-inspiring”!

J.C. Mortensen Youth Steer Riding Champion

CLN attended the Arizona Junior Rodeo Association Finals in Prescott, AZ and was extremely amazed at the sportsmanship these young folks displayed in and out of the arena.  The President of the Arizona Junior Rodeo Association, Mike Cundall, said that the commitment to the Rodeo world by the families is by far the most dedication to a sport.

In the video below, you will hear from both  J.C. Mortensen and Tatum Schafer .
The Arizona Junior Rodeo was established in 1967 with the first finals held in 1969 at the Arizona State Fair Grounds, Veterans Memorial Coliseum.

Tatum Schafer AJRA

Their mission is:

• To promote the Christian principles upon which the AJRA was founded and to encourage members to exhibit characteristics consistent with these ideals.
• To encourage and promote the highest level of conduct, moral character, clean living and sportsmanship among all of its members and member families.
• To promote and educate others of the heritage and traditions of the sport of rodeo and the Western way of life.
• To promote the sport of rodeo for junior kids for the purposes of maintaining and/or increasing interest in the sport and to build closer relationship

Music Spotlight:  Keni Thomas

Thanks to our music sponsors, Keni Thomas ,  with his latest hit “Gunslingers”, check out his music!!

Last Updated on 03/11/2025 by Danny O’Donnell

About the Author:

Danny O'Donnell

Biography:

As the co-founder of Cowboy Lifestyle Network (CLN) Cowboy Lifestyle Network - now a western media powerhouse with over 4 million fans, Danny has become a trusted voice in rodeo culture, horse care, and Western traditions. CLN’s success is no accident; it’s built on Danny’s deep understanding of the Western way of life-its values, people, and economic engine. His work connects brands, events, and fans across a thriving industry, from the Rodeo Scottsdale to the Super Bowl Party Trophy Bar.

Danny’s journey from Arizona ranch life to Western media trailblazer is rooted in authenticity, grit, and community. Danny’s passion started early, shaped by eight years in Pinal County’s 4-H program, where he raised lambs and learned ranching hands-on. At Arizona State University, he became a division 1 collegiate diver, team captain, and earned a B.S. degree - fueling his entrepreneurial spirit. After a decade of corporate management experience, he launched CLN with his brother Patrick to amplify the voice of the Western community.

"Giving back has always mattered to me," Danny shares. His ongoing support for Horses Help, Harris Brothers Charity Foundation, and a 25-year CLN Christmas Toy Drive speaks volumes. Through action, Danny has built not just a brand, but a legacy of trust and impact in the Western world.

CLN Community & Event Sponsor