CLN 12 -019: Arizona Junior Rodeo Finals, Prescott, AZ

Arizona Junior Rodeo Final Cowboys and Cowgirls are “awe-inspiring”!

J.C. Mortensen Youth Steer Riding Champion

CLN attended the Arizona Junior Rodeo Association Finals in Prescott, AZ and was extremely amazed at the sportsmanship these young folks displayed in and out of the arena.  The President of the Arizona Junior Rodeo Association, Mike Cundall, said that the commitment to the Rodeo world by the families is by far the most dedication to a sport.

In the video below, you will hear from both  J.C. Mortensen and Tatum Schafer .
The Arizona Junior Rodeo was established in 1967 with the first finals held in 1969 at the Arizona State Fair Grounds, Veterans Memorial Coliseum.

Tatum Schafer AJRA

Their mission is:

• To promote the Christian principles upon which the AJRA was founded and to encourage members to exhibit characteristics consistent with these ideals.
• To encourage and promote the highest level of conduct, moral character, clean living and sportsmanship among all of its members and member families.
• To promote and educate others of the heritage and traditions of the sport of rodeo and the Western way of life.
• To promote the sport of rodeo for junior kids for the purposes of maintaining and/or increasing interest in the sport and to build closer relationship

Music Spotlight:  Keni Thomas

Thanks to our music sponsors, Keni Thomas ,  with his latest hit “Gunslingers”, check out his music!!

Last Updated on 03/11/2025 by Danny O’Donnell

About the Author:

Danny O'Donnell

Biography:

Danny co-founded Cowboy Lifestyle Network (CLN), now a western media powerhouse with over 4 million fans. CLN’s success reflects his deep understanding of the western community—not just its spirit, but its economic heartbeat—connecting businesses, events, and enthusiasts in a thriving industry. With this massive reach, Danny has become a trusted voice on rodeo culture, horse care, and Western traditions, covering events from the Houston Livestock Show to the Super Bowl Party Trophy Bar.

His journey to building this platform began in Arizona, where he spent eight years in Pinal County’s 4-H program, learning ranching by caring for lambs and getting to know the land like an old friend. At Arizona State University, Danny shone as a two-time "All American" diver and team captain, graduating with a business degree that sparked his entrepreneurial drive. After a decade in corporate management sharpening his leadership skills, he launched CLN.

"Giving back has always mattered to me," Danny shares. His support for Horses Help, Harris Brothers Charity Foundation, and a 25-year CLN Christmas Toy Drive proves it, building community trust through action.

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