Rodeo News

Cody Johnson Championship Event 2024

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Belton, Texas – Are you ready for country music superstar Cody Johnson’s new roping event? The first-ever CoJo Open Team Roping, amateur ropings, and a charity gala will be held in the climate-controlled Cadence Bank Center Arena in Belton, Texas, on October 15-19, 2024. The time is now for the Cody Johnson Championship Event.

“Roping is what I do to get away from the smoke and lights. When I’m out there horseback with a rope in my hand, I just get to be who I am at the core, and that’s a cowboy.” -Johnson, a former bull rider

Photo Courtesy of The COJO – A Cody Johnson Championship Event

The CoJo, produced by Bob Feist Invitational owners Ullman Peterson Events, will award dually trucks, horse trailers, saddles, buckles and rifles to the Open champions, plus custom Johnson-signed guitars in the other ropings.

“My goal is to build the biggest roping in the United States,” said the recording artist who’s won three CMT Music Awards and two CMA Awards, plus had two No. 1 singles and released an award-winning documentary around his song Dear Rodeo. “When I step out on stage, I don’t want to just play a show. I want it to be the best show you’ve ever seen. I want this roping to be the same way. This hat is real, this buckle is real, this music is real and this roping will be real, too.”

Photo Courtesy of The COJO – A Cody Johnson Championship Event

The inaugural CoJo Open qualifying rounds will be held Oct. 15 with 85% payback on fees of $750 per man, sending the top 60 teams on three to the finals on Oct. 19. This format greatly resembles the one used for decades at the George Strait Team Roping Classic in San Antonio, which several ropers have told Johnson they miss.

“I wanted to respectfully pick up the torch,” Johnson said of that other singer who liked to rope. “George Strait is a hero of mine. I’ve met the man a few times, and he’s everything I thought he would be. If we’re talking about a guy in country music who’s stood up for cowboy and made sure that cowboy was kept at the forefront of his songs, George Strait is my gold standard.”

Photo Courtesy of The COJO – A Cody Johnson Championship Event

The day after the preliminary rounds, Johnson will host the CoJo Golf Tournament – a four-man scramble for $1,000 per team – at the top-flight Mill Creek Country Club in nearby Salado, Texas. And the next day, expect an enter-twice 12.5 for $1,000 a man, followed up on the 18th by an enter-twice 10.5 Businessman’s roping with an 8.5 Incentive for $850 per man. 

That night, Johnson and hosts Joe Beaver and Luke Branquinho will host a social hour followed by Champs For Charity – a gala complete with steak dinner, live and silent auctions, and the calcutta of the 60 final Open teams, wrapped up with an acoustic performance by Johnson. The gala will raise funds for two charities beloved by Cody and Brandi Johnson – the Texas-based Different Day Foundation for sex-trafficking victims and the Texas FFA. 

On Oct. 19 the grand finale, thanks to Bill Fick Ford, will kick off with the CoJo Celebrity Pro-Am Roping at 9 a.m. (enter twice for $500 a man, capped at 5/5 ropers). Then the final 60 teams of the Open will rope at 2 p.m. in a clean-slate three-header, followed by the CoJo After-Party with Jamie Richards and Jarrod Birmingham performing at Schoepf’s BBQ in Belton. Purchase your tickets for the after-party here. Find details at CoJoTeamRoping.com

Danny O'Donnell

As the co-founder of Cowboy Lifestyle Network (CLN) Cowboy Lifestyle Network - now a western media powerhouse with over 4 million fans, Danny has become a trusted voice in rodeo culture, horse care, and Western traditions. CLN’s success is no accident; it’s built on Danny’s deep understanding of the Western way of life-its values, people, and economic engine. His work connects brands, events, and fans across a thriving industry, from the Rodeo Scottsdale to the Super Bowl Party Trophy Bar. Danny’s journey from Arizona ranch life to Western media trailblazer is rooted in authenticity, grit, and community. Danny’s passion started early, shaped by eight years in Pinal County’s 4-H program, where he raised lambs and learned ranching hands-on. At Arizona State University, he became a division 1 collegiate diver, team captain, and earned a B.S. degree - fueling his entrepreneurial spirit. After a decade of corporate management experience, he launched CLN with his brother Patrick to amplify the voice of the Western community. "Giving back has always mattered to me," Danny shares. His ongoing support for Horses Help, Harris Brothers Charity Foundation, and a 25-year CLN Christmas Toy Drive speaks volumes. Through action, Danny has built not just a brand, but a legacy of trust and impact in the Western world.

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