Cody Nance Brings Bull Riding Challenge Back to Jackson’s Oman Arena

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JACKSON – Tennessee native bull rider Cody Nance is bringing two nights of action-packed bull riding, bull fighting and mutton busting events to Oman Arena for the annual Cody Nance Invitational, Cooper Tires Bull Riding Challenge January 22-23. The toughest bull riders in western sports will take over Jackson’s arena and keep fans on the edge of their seats as they compete for their share of the weekend’s $10,000 prize money.

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Adding to the excitement this year, professional bullfighters will test their agility against some of the strongest animal athletes in the business during each day’s bull riding round. High-energy tricks, flips and close calls will unfold as the seasoned competitors display courage, athleticism and the skill to stay just arms-length away from their charging bovine opponents.

Never one to overlook the next generation climbing the ranks in the sport, including his own sons, Nance’s event will feature an added element of fun for the whole family, as local youth compete in a mutton busting competition with trophies and bragging rights on the line.

Now adding producing his own live events to his many talents, Nance is committed to creating the same energy in the arena that he has enjoyed from the chutes over the years.

“This is going to be an event not to be missed,” said Nance. “Rodeo fans have always enjoyed the intense action of bull riding, but this event combines that with the talent and skill of professional bull fighting as well as mutton busting for the kids. I’m thrilled to be able to create and produce such a high-energy, family-fun event right here in my hometown.”

The action begins at 7:00 p.m. on Friday, Jan. 22 and again at 7:00 p.m. on Saturday, Jan. 23. Doors will open at 5:30 p.m. as fans begin to arrive. Both nights will feature a long round where all 25 bull riders will attempt one bull followed by a short round where the top riders from earlier in the night will attempt a second bull to increase their score to win. Winners of each night will be presented with the Cody Nance Invitational, Cooper Tires Bull Riding Challenge buckle, created by Montana Silversmiths.

Tickets for the two-day event start at $20 and can be purchased through eventbrite.com, or the Oman Arena Box Office. The Fairfield Inn and Suites Jackson is this year’s host hotel, visit marriott.com or call +1 731-736-4550 to book a room.

Danny O'Donnell

Danny co-founded Cowboy Lifestyle Network (CLN), now a western media powerhouse with over 4 million fans. CLN’s success reflects his deep understanding of the western community—not just its spirit, but its economic heartbeat—connecting businesses, events, and enthusiasts in a thriving industry. With this massive reach, Danny has become a trusted voice on rodeo culture, horse care, and Western traditions, covering events from the Houston Livestock Show to the Super Bowl Party Trophy Bar. His journey to building this platform began in Arizona, where he spent eight years in Pinal County’s 4-H program, learning ranching by caring for lambs and getting to know the land like an old friend. At Arizona State University, Danny shone as a two-time "All American" diver and team captain, graduating with a business degree that sparked his entrepreneurial drive. After a decade in corporate management sharpening his leadership skills, he launched CLN. "Giving back has always mattered to me," Danny shares. His support for Horses Help, Harris Brothers Charity Foundation, and a 25-year CLN Christmas Toy Drive proves it, building community trust through action.