Cody Nance Brings Bull Riding Challenge Back to Jackson’s Oman Arena

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JACKSON – Tennessee native bull rider Cody Nance is bringing two nights of action-packed bull riding, bull fighting and mutton busting events to Oman Arena for the annual Cody Nance Invitational, Cooper Tires Bull Riding Challenge January 22-23. The toughest bull riders in western sports will take over Jackson’s arena and keep fans on the edge of their seats as they compete for their share of the weekend’s $10,000 prize money.

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Adding to the excitement this year, professional bullfighters will test their agility against some of the strongest animal athletes in the business during each day’s bull riding round. High-energy tricks, flips and close calls will unfold as the seasoned competitors display courage, athleticism and the skill to stay just arms-length away from their charging bovine opponents.

Never one to overlook the next generation climbing the ranks in the sport, including his own sons, Nance’s event will feature an added element of fun for the whole family, as local youth compete in a mutton busting competition with trophies and bragging rights on the line.

Now adding producing his own live events to his many talents, Nance is committed to creating the same energy in the arena that he has enjoyed from the chutes over the years.

“This is going to be an event not to be missed,” said Nance. “Rodeo fans have always enjoyed the intense action of bull riding, but this event combines that with the talent and skill of professional bull fighting as well as mutton busting for the kids. I’m thrilled to be able to create and produce such a high-energy, family-fun event right here in my hometown.”

The action begins at 7:00 p.m. on Friday, Jan. 22 and again at 7:00 p.m. on Saturday, Jan. 23. Doors will open at 5:30 p.m. as fans begin to arrive. Both nights will feature a long round where all 25 bull riders will attempt one bull followed by a short round where the top riders from earlier in the night will attempt a second bull to increase their score to win. Winners of each night will be presented with the Cody Nance Invitational, Cooper Tires Bull Riding Challenge buckle, created by Montana Silversmiths.

Tickets for the two-day event start at $20 and can be purchased through eventbrite.com, or the Oman Arena Box Office. The Fairfield Inn and Suites Jackson is this year’s host hotel, visit marriott.com or call +1 731-736-4550 to book a room.

Danny O'Donnell

As the co-founder of Cowboy Lifestyle Network (CLN) Cowboy Lifestyle Network - now a western media powerhouse with over 4 million fans, Danny has become a trusted voice in rodeo culture, horse care, and Western traditions. CLN’s success is no accident; it’s built on Danny’s deep understanding of the Western way of life-its values, people, and economic engine. His work connects brands, events, and fans across a thriving industry, from the Rodeo Scottsdale to the Super Bowl Party Trophy Bar. Danny’s journey from Arizona ranch life to Western media trailblazer is rooted in authenticity, grit, and community. Danny’s passion started early, shaped by eight years in Pinal County’s 4-H program, where he raised lambs and learned ranching hands-on. At Arizona State University, he became a division 1 collegiate diver, team captain, and earned a B.S. degree - fueling his entrepreneurial spirit. After a decade of corporate management experience, he launched CLN with his brother Patrick to amplify the voice of the Western community. "Giving back has always mattered to me," Danny shares. His ongoing support for Horses Help, Harris Brothers Charity Foundation, and a 25-year CLN Christmas Toy Drive speaks volumes. Through action, Danny has built not just a brand, but a legacy of trust and impact in the Western world.