Cooper Tires rolls on with PBR BFTS World Finals 2017

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Chad Berger during round four of the PBR World Finals in Las Vegas, NV. Photo Credit Andy Watson Bull Stock Media Photo Credit Andy Watson Bull Stock Media

Don’t let the first snow flurries of the year buck you off the road this season. Cooper Tires knows from deer season in November to the Spring thaw around Easter weekend northern drivers are focused on traction.
PBR and Cooper Tires are an ideal match for the Western industry. PBR was the fore way into the western lifestyle marketing, based on fan exposure and the Americana base with other sponsors, mentioned Chris Pantani with Cooper Tires. In 2010 they signed a sponsorship with Flint Rasmussen and rolled out as the recognized tire brand of the PBR. Today they are also a proud sponsor of 7x PBR Stock Contractor of the Year, Chad Berger along with the Team Cooper Tires riders.
Cowboy Lifestyle Network tips our hat to the duo that produces and sponsors exciting bull riding across the world. Run them in boys can take on multiple meanings this time of year.
For bull riders, it references the chutes loading with the bulls, and for mechanics, it means a flood of customers in the waiting bay are wanting their winter tires on before the snowfall.
Tire Traction sounds like a PBR bull’s name, but in reality, it’s a critical driver safety term. Winter road conditions demand that drivers know the durability of their tires to make it through winter on a good tread. Cooper Tires produces both the Cooper Weather-Master and the SUV upgrade of the Cooper Discover Line. Pantani recommends checking online www.coopertire.com for a local dealer or buy online at Tire Rack or Discount Direct.

Kaique Pacheco attempts to ride Deer Prairie Creek Bucking Bulls’s Trick Shot during the first round of the New York City Built Ford Tough series PBR. Photo by Andy Watson Bull Stock Media

Kaique Pacheco wins the 15/15 Bucking Battle round of the Kansas City Built Ford Tough series PBR. Photo by Andy Watson Bull Stock Media

Flint Rasmussen during the Iron Cowboy Built Ford Tough series PBR. Photo by Andy Watson Bull Stock Media

Ryan Dirteater rides Jared Allen’s Pro Bull Team’s Billy Jack for 86 during the third round of the St. Louis Built Ford Tough series PBR. Photo by Andy Watson Bull Stock Media

Flint Rasmussen during the first round of the Albuquerque Built Ford Tough series PBR. Photo by Andy Watson Bull Stock Media

Flint Rasmussen during the second round of the Albuquerque Built Ford Tough series PBR. Photo by Andy Watson Bull Stock Media

Cody Nance rides Mann Creek Bucking Bulls’s Muddy Smile for 83.25 during the second round of the Glendale Built Ford Tough series PBR. Photo by Andy Watson Bull Stock Media

Kaique Pacheco during the first round of the Billings Built Ford Tough series PBR. Photo by Andy Watson Bull Stock Media

Stetson Lawrence and JW Harrris during the first round of the Billings Built Ford Tough series PBR. Photo by Andy Watson Bull Stock Media

Fabiano Vieira attempts to ride Rocking I Rodeo Co’s Luke during the second round of the Billings Built Ford Tough series PBR. Photo by Andy Watson Bull Stock Media

Flint Rasmussen during the first round of the Thackerville Built Ford Tough series PBR. Photo by Andy Watson Bull Stock Media

Eduardo Aparecido wins the during the 15/15 Bucking Battle round of the Thackerville Built Ford Tough series PBR. Photo by Andy Watson Bull Stock Media

Gretchen Kirchmann

Gretchen Kirchmann is a veteran journalist covering a variety of events across the country each year. She founded Kirchmann Media Group in 2009 and works as a marketing consultant with a forte for the western lifestyle industry, festivals, fairs and rodeo world. Her work includes 15 national communication awards plus coverage of Nashville's CMT Awards and CMA Fanfest. A favorite assignment was attending the all cast reunion of the Dukes of Hazard in 2006 and 2007 at Dukesfest. In December you will find her covering the Wrangler National Finals Rodeo and Miss Rodeo America pageant live from Las Vegas. Her favorite color is orange, favorite song "Rocky Top" and she loves to dance especially clogging.