Don’t let the first snow flurries of the year buck you off the road this season. Cooper Tires knows from deer season in November to the Spring thaw around Easter weekend northern drivers are focused on traction.
PBR and Cooper Tires are an ideal match for the Western industry. PBR was the fore way into the western lifestyle marketing, based on fan exposure and the Americana base with other sponsors, mentioned Chris Pantani with Cooper Tires. In 2010 they signed a sponsorship with Flint Rasmussen and rolled out as the recognized tire brand of the PBR. Today they are also a proud sponsor of 7x PBR Stock Contractor of the Year, Chad Berger along with the Team Cooper Tires riders.
For bull riders, it references the chutes loading with the bulls, and for mechanics, it means a flood of customers in the waiting bay are wanting their winter tires on before the snowfall.