When you’re ready for a cold one, Coors Banquet has you covered. Coors Banquet has been around for 151 years. In all of those years, they haven’t compromised their craft. You get what you give, and they’ve only given the best that they can brew. Banquet is brewed with 100% Rocky Mountain water, so when you’re enjoying a Banquet, you’re drinking history.

Loyal Sponsor of Professional Rodeo

Coors Banquet has been an amazing and loyal sponsor of professional rodeo since 1980. Their support runs deep for the inspiration and passion of rodeo cowboys. Coors Banquet has been the official beer of the PRCA since 1987 and is the rodeo sponsor for the NFR (National Finals Rodeo). Coors Banquet launched its “Man in the Can” program in 1984. The program recognizes top barrelmen in ProRodeo for the uniqueness, determination, and passion that they display in the rodeo arenas all throughout the United States. Coors Banquet is dedicated to its fans with a grass-roots sponsorship of local rodeos as well as ingenious marketing. 

Heritage: The Start of Banquet

The story of Coors Banquet began in 1868 when Adolph Coors came to America. Adolph founded the Golden Brewery in Golden, Colorado within 5 years of his journey to the West. Since being established in 1873, Coors Banquet continues to be brewed in the same tradition as the original 150-year-old recipe.

Banquet vs. the Prohibition

In 1916 prohibition hit Colorado and the brewery was ordered to drain 516 barrels of beer. Now fast-forward 17 years later in 1933 when the prohibition ended and Banquet was able to flow again. This was only the case in a handful of states in the West. 

Stubby Bottles to Aluminum Cans

The iconic stubby bottle hit the shelves in 1936 being a symbol of the love and dedication to Banquet’s rich heritage. Bill Coors and Coors Brewing Company were determined and pioneered the two-piece recyclable aluminum can in 1959. This was a move that transformed the beverage industry.

Stolen, Smuggled, and Sought After

Coors Banquet was regularly smuggled across state lines until it was available in all 50 states. This continued until 1991 when Banquet became available nationwide. 

Cheers to Coors Banquet

Fast forward to today, in 2023 we raise a Banquet and cheers as we celebrate 150 years. Coors Banquet has been a favorite beer of presidents, rock stars, and actors and because of this, you don’t change a thing. Here’s to the original, and to 150 years of building a legacy. 

Ingredients

The roots of Coors Banquet run deep in Colorado as the first batch was brewed in 1873. Adolph Coors Jr. used Moravian Barley seeds in 1937 to brew Banquet which is still linked to the original variety they use today. Water matters when it comes to brewing. The water sourced comes right from the Rocky Mountains. Those key ingredients along with 150 years of expertise are what give Coors Banquet that fruity aroma and unique personality you know and love.

The Process of the Craft

With a whole lot of love and science, Coors Banquet malts their own barley right in their home of Golden, Colorado. It’s filtered with Enzinger filters which is an old-school technique you don’t see very often nowadays. Good character and great beer beat speed every time so their sticking to it! Now let’s talk about the technique. That banana flavor you taste? That occurs during the fermentation process. It’s done at cold temperatures which in other terms is the classic technique of closed horizontal box fermentation.

Find out where to purchase a Coors Banquet near you here. Represent Coors Banquet and shop their merchandise. Be sure to check out their 150th collection. Next time you’re thirsty for a cold one, make it a Banquet.

When you’re ready for a cold one, Coors Banquet has you covered. Coors Banquet is celebrating 150 years in 202. For those 150 years, they haven’t compromised their craft. You get what you give, and they’ve only given the best that they can brew. Banquet is brewed with 100% Rocky Mountain water, so when you’re enjoying a Banquet, you’re drinking history.

Coors Banquet takes on Sin City!

Coors Banquet is in sunny Las Vegas, Nevada for the 2024 Wrangler National Finals Rodeo. Teaming up with Cowboy Lifestyle Network, Coors Banquet is a proud sponsor of the CLN Rio Round-Up!

Don’t miss the CLN Rio Round-Up!

NFR activity keeps the excitement in Sin City going all night long as after-parties and concerts continue to entertain cowboys and cowgirls from sundown to sun-up. CLN is stepping up the fun with Wrangler, Coors, and Visit Cheyenne as we present our newly revamped 10-day-long NFR watch party and concert series, the Rio Round-Up! Formerly hosted at the Tropicana Las Vegas, CLN has elevated to the newly renovated Rio Las Vegas, the perfect location for this next-level celebration! With the best beer prices in town and a long list of top-notch bands ready to serenade you all night long, the CLN Rio Round-Up is not to be missed! 

Stetson Country Christmas Watch Party

December 5–14, 2024

The best new Wrangler NFR watch party in Las Vegas!

Make sure to stick around for the Stetson Country Christmas Watch Party! Voted the best new NFR Watch Party in Las Vegas, rodeo fans don’t want to miss the chance to watch their favorite athletes compete on the big screen from the comfort of the Rio Masquerade Village. Hosted by world-famous Matt Merritt and special celebrity guest hosts each night, fans can expect plenty of fun prizes, giveaways, & entertainment. Seating begins at 5:00 pm nightly.

The Stillery

The party doesn’t end after the last bull bucks! Catch the performances at The Stillery, located on the Rio Masquerade Village on the casino floor. The Stillery is having its very own pop-up bar during the Wrangler NFR, where you can enjoy a signature cocktail. Check out their permanent locations in Nashville, Tennessee; Chandler, Happy Valley, and Goodyear, Arizona; and Westminster, Colorado. There will be a dance floor to dance the night away while listening to authentic music and enjoying a cold one. Also check out the other Wrangler NFR Headliners performing across Vegas during the rodeo!

CLN Community & Event Sponsor