Coors Banquet Fuels the Legendary Wrangler NFR Celebration at Rio Round-Up

Las Vegas, Nevada – The uncompromising spirit of the West has landed in the heart of Sin City! Coors Banquet brings its legendary heritage and genuine grit to Las Vegas for the 2025 Wrangler National Finals Rodeo. Coors Banquet is a proud sponsor of the exciting Rio Round-Up. It’s a clash of gold standards-where the toughest sport meets the brightest lights. The celebration starts December 4th-13th, 2025, and you know the official beer of the cowboy is ready to ride.

Rio Round-Up: Wrangler National Finals Rodeo Watch Party
December 4th-13th, 2025
Rio Las Vegas
3700 W Flamingo Rd, Las Vegas, NV 89103

Ultimate Wrangler NFR Getaway: Rio Round-Up

Join the ultimate Wrangler NFR community celebration! Cowboy Lifestyle Network partners with Rio Las Vegas to present the annual Rio Round-Up, happening December 4th-13th, 2025, in the Masquerade Village. This exclusive event is meticulously designed for seamless access: catch every thrilling moment of the Wrangler NFR in total comfort, guaranteed by plenty of seating, massive screens, and free admission. Whether a die-hard fan or craving the authentic vibes, this is the one-of-a-kind, stress-free ticket to action and belonging.

The Legacy Continues

Every bottle tells a story-a 152-year-old tale of dedication where the craft was never, ever sacrificed. Coors Banquet has been the beer of choice for generations, a reward earned after hard labor, a crisp finish to a long road. It’s started with the best ingredient on earth-100% Rocky Mountain water-and never looked back. When you choose Banquet, you’re not just drinking a beer; you’re continuing a legacy. Drink history, and know you’re in the company of those who respect the craft.

A Genuine Sponsor of Professional Rodeo

You know dedication when you see it-the relentless travel, the early mornings, the unwavering passion. Coors Banquet sees it, too. That’s why, since 1980, they have been the true, authentic sponsor of ProRodeo, rooting for the cowboy’s spirit every step of the way. From holding the official PRCA title since 1987 to honoring the bravery of the barrelmen with the “Man in the Can” program, Banquet’s support starts at the grassroots and rides all the way to the NFR. It’s a genuine commitment to the cowboy community, built on shared values of grit and loyalty that go far deeper than just a logo on the fence.

Taste the Heritage

Every great legacy begins with a bold first step. The story of Coors Banquet starts not just in 1873, but in 1868, when Adolph Coors followed a pioneering dream to America. Within five years, he had founded the Golden Brewery, driven by an uncompromising vision. That commitment to the original, hard-won recipe hasn’t changed in over 152 years. When you drink a Banquet, you’re not just having a beer; you’re tapping into the relentless spirit of the West and the ambition of a man who refused to compromise his dream.

The Golden Triumph

True dedication is proven when the pressure is highest. In 1916, they tried to stop the dream, ordering the brewery to drain 516 barrels-a devastating, gut-wrenching loss. But the spirit of Banquet is stronger than any law. When the clouds finally lifted in 1933, Coors Banquet was among the first to flow, bringing the taste of freedom and relief back to the West. That golden liquid represents more than just a brew; it’s a taste of the resilience and hard-won victory that defines the American spirit.

The Icon of Dedication

From the moment the iconic stubby bottle hit the shelves in 1936, Coors Banquet became more than a beer-it became a symbol of dedication. This commitment to the future led Bill Coors to revolutionize the entire beverage industry by pioneering the two-piece aluminum can in 1959. Yet, for decades, the taste was so coveted, so uncompromisingly good, it had to be stolen, smuggled, and sought after just to cross state lines. Until its nationwide release in 1991, the scarcity of Banquet only deepened the desire, proving that true quality will always inspire an almost legendary devotion.

The Proof Is In The Tradition: 152 Years Uncompromised

In 2025, as the world demands constant change, there is comfort in the enduring. Nothing has changed about Coors Banquet because the commitment to the original 152-year-old recipe is a promise of consistency. It is the steadfast favorite of leaders, legends, and anyone who appreciates an honest, authentic brew. When choosing Banquet, one chooses the sure thing-the original golden liquid that celebrates 152 years of trust and proves that when a product is perfect the first time, one does not mess with it.

The Purest Ingredients

The legacy of Coors Banquet, established with the first brew in 1873, is upheld by an uncompromising vision. That commitment is embodied in the key ingredients: the pristine Rocky Mountain water and the Moravian barley seeds, linked to the premium variety Adolph Coors Jr. selected in 1937. These ingredients, combined with 150 years of brewing expertise, create more than just a flavor. They create the distinctive fruity aroma and unique personality that represents the ambition of the founder-a reminder that the best results come only from the best inputs.

Tradition You Can Taste

Every step in the Coors Banquet brewing process is a deliberate choice to prioritize excellence. The meticulous craft begins with malting proprietary barley in Golden, Colorado. Adherence to tradition is non-negotiable, employing the old-school technique of Enzinger filtration and the classic, slow closed horizontal box fermentation at cold temperatures. This uncompromising dedication to the fine details-even down to the unique banana flavor produced during fermentation-is the reason Banquet stands apart, proving that true quality is always worth the extra effort.

Make It a Banquet

When ready for a cold one, the choice is clear: Coors Banquet. The brand has never compromised its craft, guaranteeing that only the best is brewed, featuring 100% Rocky Mountain water. This is an immediate connection to history and a guarantee of the quality demanded. Next time, make it a Banquet. Find where to purchase the uncompromising brew near you here, and align with the enduring legacy by shopping official merchandise.

About the Author:

Megan deFabry

Biography:

Howdy, I'm Megan deFabry. I grew up in Reno, Nevada, but since 2017 my heart has called Texas home. I now reside in Austin, Texas since 2020. I'm driven by my faith, cherished relationships with family and friends, and my professional ambitions. I'm passionate about digital marketing and journalism, especially the wide-open spaces of America's Western lifestyle, the grit of agriculture, the excitement of rodeo, and the heart of country music.

For nearly a decade, I've been sharing this way of life through storytelling. And like any good cowboy tale, there's a loyal sidekick, my little Dachshund, Frank, who I adopted from a shelter in New Braunfels, Texas, back in 2018. He keeps me grounded, reminding me to chase horizons and savor life's simple joys.

I graduated from Texas State University with a Bachelor of Science in Consumer Affairs and a minor in Mass Communication. My major taught me to decode consumer behavior, which is crucial for marketing, while my minor sharpened my storytelling skills. Since then, I've spent years mastering SEO and content strategy, staying ahead in a fast-moving field. My work even caught the eye of Cowboy Lifestyle Network's CTO, Irish Padmore, who recognized me for contributing to his research on Consumer Behavior in the Age of AI.

Since 2018, I've been honored to work at Cowboy Lifestyle Network. Now as Editor-in-Chief writing, editing, and publishing articles that capture the cowboy spirit, crafting strategies rooted in Western values, and building real client connections. Guided by ethical journalism, I aim to tell stories that resonate and reflect the unsung heroes of the Western spirit.

CLN Community Sponsor