Coors Cowboy Club Ranch Rodeo 2021

Amarillo, Texas I hope y’all are ready because you’ve got a lot of excitement, food, shopping, and dancing headed your way this weekend! The Coors Cowboy Club Ranch Rodeo is kicking off June 4-5, 2021 at the Amarillo National Center. The Coors Cowboy Club is bringing all the action to town with events including, saddle bronc riding, stray gathering, trailer loading, branding, and wild cow milking. 

The Coors Cowboy Club Ranch Rodeo was originally called the Coors Ranch Rodeo. From 1987-2007, the Coors Ranch Rodeo was the kickoff event of the summer. Today, the Coors Cowboy Club now directs and runs the Ranch Rodeo with the same dedication and love that the Coors of Amarillo and Reed family had given the rodeo for their 20 years. This is one of the major fundraisers for the Coors Cowboy Club. 

The Coors Cowboy Club Ranch Rodeo is an annual event that serves as a tribute to the West Texas heritage, it showcases the rich history and the western way of life. The rodeo features a competition between real cowboys who are from real working ranches in the Texas and Oklahoma Panhandles and New Mexico.

This rodeo is different and unique from other rodeos because they showcase and promote real events that these cowboys participate in on a regular basis on their ranches. One distinctive aspect of this rodeo is the qualifications that a ranch must have to be eligible for the Coors Cowboy Club Ranch Rodeo. The rodeo committee as well as the Coors Cowboy Club board review each ranch and give consideration to each ranch based on certain criteria. Important criteria would be the historical significance of the ranch. Lastly, the Coors Cowboy Club Ranch Rodeo ranches must be working ranches.

The Coors Cowboy Club Ranch Rodeo is bringing in more than just a rodeo, there will be a Coors Cowboy Club Cattle Drive, participating ranches, Brats and Brew, Cowboy Christmas, dancing at the Rodeo Roadhouse, Washer Pitching, BBQ and Brew, and of course the Coors Cowboy Club Ranch Rodeo. You can see a schedule of events here.

The following ranches have been invited to participate in the 2021 event:

Baca Ranch-Vega, TXBravo Ranch/Shelton Ranches-Amarillo, TXBrown Cattle Co.-Barnett, OKHIgh Card Ranch-Clarendon, TXIndian Springs Cattle Co. – Amarillo, TX
K Bar Cattle Co./Billy’s Creek Ranch-Vega, TX – 2019 Champion
LX Ranch-Amarillo, TX
Mayo Ranch-Wichita Falls, TX
Meyers Cattle Co.-Claude, TX
NK Cattle Co.-Amarillo, TX
Singleton Ranches-Lamy, NM
Smith Oasis Cattle-Canadian, TX
Sneed-Pool Cattle Ranch-Amarillo, TX
Tule Ranch-Tulia, TX

The rodeo kicks off at 7:00 p.m. both nights. Tickets for adults, 13 and up are $25, children ages 7-12 are $10, and children 6 years and under are free. Tickets include food and brews while it lasts, the rodeo, and the dance after the rodeo. Don’t wait, grab your tickets here and get ready to have a memorable weekend at the Coors Cowboy Club Ranch Rodeo in Amarillo, Texas.

Last Updated on 06/07/2021 by Megan deFabry

About the Author:

Megan deFabry

Biography:

Howdy, I'm Megan deFabry. I grew up in Reno, Nevada, but since 2017 my heart has called Texas home. I now reside in Austin, Texas since 2020. I'm driven by my faith, cherished relationships with family and friends, and my professional ambitions. I'm passionate about digital marketing and journalism, especially the wide-open spaces of America's Western lifestyle, the grit of agriculture, the excitement of rodeo, and the heart of country music.

For nearly a decade, I've been sharing this way of life through storytelling. And like any good cowboy tale, there's a loyal sidekick, my little Dachshund, Frank, who I adopted from a shelter in New Braunfels, Texas, back in 2018. He keeps me grounded, reminding me to chase horizons and savor life's simple joys.

I graduated from Texas State University with a Bachelor of Science in Consumer Affairs and a minor in Mass Communication. My major taught me to decode consumer behavior, which is crucial for marketing, while my minor sharpened my storytelling skills. Since then, I've spent years mastering SEO and content strategy, staying ahead in a fast-moving field. My work even caught the eye of Cowboy Lifestyle Network's CTO, Irish Padmore, who recognized me for contributing to his research on Consumer Behavior in the Age of AI.

Since 2018, I've been honored to work at Cowboy Lifestyle Network. Now as Editor-in-Chief writing, editing, and publishing articles that capture the cowboy spirit, crafting strategies rooted in Western values, and building real client connections. Guided by ethical journalism, I aim to tell stories that resonate and reflect the unsung heroes of the Western spirit.

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