Coors Cowboy Club Ranch Rodeo 2025

If you’ve never watched a ranch rodeo, I’m here to tell you that you’re missing out! The Coors Cowboy Club Ranch Rodeo is coming up soon in Amarillo, Texas, June 5-7. Whether you live right down the road or are itching to experience an event like no other, mark this one down on your calendar! It’s wild, gritty, and straight-up COWBOY – what could be more entertaining than that?

June 5-7, 2025
Amarillo National Center
3301 SE 10th Ave. Amarillo, TX 79104

Coors Cowboy Club Ranch Rodeo History

The Coors Cowboy Club Ranch Rodeo promotes the rich history of cowboys and the western life by featuring competition between real cowboys from real working ranches in the Texas and Oklahoma Panhandles and New Mexico. Unlike traditional rodeos you may be familiar with, ranch rodeos promote and showcase actual events that the cowboys participate in on a daily basis on their ranches.

Photo credits: Coors Ranch Rodeo and Stacy Krizan

Qualifications

The unique and wonderful aspect of the Coors Cowboy Club Ranch Rodeo is the qualifications that a ranch must possess to be eligible for the Coors Cowboy Club Ranch Rodeo. The Coors Cowboy Club board and rodeo committee review and give consideration to each ranch based upon specific criteria – one of the most important being the historical significance of the ranch. Coors Cowboy Club Ranch Rodeo ranches also must be working ranches.

The Mission

“The mission of the Coors Cowboy Club is to honor, preserve, and promote the timeless values of the Cowboy way,” their team shares. “Through community engagement, cultural education, and stewardship of western heritage, we strive to uphold the traditions of integrity, hard work, respect, and camaraderie that define the Cowboy spirit for generations to come.”

“The “Coors Cowboy Club” Ranch Rodeo is one of the coolest experiences out there. It’s a true ranch rodeo – not your typical PRCA event. From the wild Cow Milking Contest to the epic after-party, it’s nonstop action and fun. Playing Washers with the man himself, Pete Coors was nothing short of awesome. Hats off to the committee, they really know how to throw down a ranch rodeo!” 

Danny O’Donnell
Chief Social Officer/Co-Founder
Cowboy Lifestyle Network

Event Schedule

Thursday, June 5

• 6:00 PM – 10:00 PM: Cowboy Christmas
  • Amarillo National Center – Commercial Exhibits Hall
• 7:00 PM – 10:00 PM: 1st Performance
  • Amarillo National Center
• 10:00 PM: After Party
  • Roadhouse

Saturday, June 7

• 8:00 AM – 11:30 AM: World Championship Washer Pitching
  • Tommy Grant Livestock Building
• 10:00 AM: Route 66 Cattle Drive on Polk
  • Downtown Amarillo
• 12:00 PM – 1:00 PM: Chuckwagon Lunch
  • Tri-State Fairgrounds
• 12:00 PM – 10:00 PM: Cowboy Christmas
  • Amarillo National Center – Commercial Exhibits Hall
• 2:00 PM – 5:00 PM: Fast Draw Competition
  • Rex Baxter Building
• 7:00 PM – 10:00 PM: 3rd Performance
  • Amarillo National Center
• 10:00 PM: After Party
  • Roadhouse

Fun-Filled Weekend

If you’re looking for a weekend full of cowboy action, good food, and a whole lot of fun, the Coors Cowboy Club Ranch Rodeo is where you need to be! But it’s not just about the competition – it’s about the people, the atmosphere, and the shared appreciation for the western way of life. See you there!