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Rodeo News

Cowboy Entrepreneur Foundation: Lightning Strong. Cowboy Approved.

They often say that out of adversity greatness is born. With life constantly presenting new and unique challenges, it may not always seem possible to turn lemons into lemonade. However, one cowboy has proven that against all odds, anything is possible with hard work, a lot of love, and determination.

Lighting Strike Survivor

When Scott Knudsen survived a lightning strike in 2005, his world turned upside down. From having to re-learn to read and write, to long-term physical factors that he strove to overcome, Knudsen never let adversity stop him. After defying the odds and coming out on top, Knudsen proudly shares his story with the world. To inspire others who have experienced trauma and support them through their journey, Knudsen has transformed his experience into a means to serve others. 

Photo Courtesy of Matthew Busch/The Guardian

“We didn’t want to run away from it – it happened, we’re going to make the most of it. We talk about the Lightning and how we flipped it to good.”

– Scott Knudsen via The Guardian

Making Positive Waves

Today Knudsen is making positive waves in the lives of others as an author, screen-actor, Keynote Speaker, podcast and YouTube show host, AQHA Ambassador, and award-winning national sales representative for a Fortune 50 company. As the Founder of the Cowboy Entrepreneur Show, Scott discusses the intersection of the Western way of life and business and the wonderful and inspiring stories that come along with it. 

Photo Courtesy of the Cowboy Entrepreneur Facebook Page

“Riding Together, Healing Forever”

Established in 2023, Knudsen’s latest gift to his community is the Cowboy Entrepreneur Foundation. While facing the many challenges of a Traumatic Brain Injury after his lighting strike, Knudsen never let his love of family, strong faith, or passion for his Western lifestyle falter. With such strong conviction, Knudsen is paying it forward with the Cowboy Entrepreneur Foundation. 


Our mission is to educate, promote, and support horsemanship and the Western lifestyle as a therapeutic and healing option for the Western community, particularly those who may be in need.


Our vision is to unite companies, brands, and individuals to help provide support to families and individuals that are in need, whether financially, emotionally or spiritually.


Our purpose is to provide the necessary means to help individuals or families get through their difficult times and help them heal.”


In Celebration

To celebrate the inception of the Cowboy Entrepreneur Foundation, Knudsen and his team are proud to present the first-ever, one-of-a-kind, “Straight From The Horse’s Mouth Singer Songwriter Showcase.”

With a full roster of top-notch talent and entertainment, it wouldn’t be a complete Cowboy Entrepreneurship celebration without the important gift of serving others. In true Knudsen style, the evening’s festivities will be celebrated along with the support of many notable and worthy foundations that have lifted those in times of need. Attendees can be proud knowing that all ticket proceeds and silent auction sales will benefit the Trenten Montero Foundation, Justin Cowboy Crisis Fund, and WRCA Crisis Fund.


Located at the Westgate Ballroom within the Westgate Las Vegas Resort and Casino on December 15th, NFR fans have one more chance to celebrate the magic of rodeo’s most important week and close out the 2023 NFR supporting an incredible organization and cause. 

With ticket donations starting at 50 dollars, free drinks, and top-notch entertainers, the Cowboy Entrepreneur Foundation has brought together some of the best for an evening to remember! 

Let’s dive into the evening’s lineup! 

  • 7:00 pm – at 7 pm sharp the Westgate Ballroom Doors will open. At this time guests are encouraged to take part in the Silent Auction and catch some NFR action on the big screen for a viewing of the evening’s rodeo performance. 
  • 8:00 pmSeth Ward and the Silence will take the stage, warming up the crowd for all the exciting acts to come.
  • 9:00 pm – The Cowboy Entrepreneur Foundation will take the stage for introductions, including Scott Knudsen himself. 
  • 9:30 pm – Let the showcase begin! Gracing the stage with their talent will be the amazing Jeff Silvey, Dave Gibson, and Earl Bud Lee! 
  • 11:00 pm – Make sure to stick around because the fun isn’t over yet! At this time a live auction and Seth Ward and the Silence will keep the party going until the clock strikes midnight! 

Purchase your tickets here! 

With a heart dedicated to serving others and a penchant for a good party, the Cowboy Entrepreneur Foundation is proud to present the “Straight from the Horse’s Mouth Singer Songwriter Showcase!” Join CLN as we close out the 2023 NFR the best way possible, celebrating the gift of giving back all while having a wonderful time!

If you can’t make it to the showcase, you can still support the Cowboy Entrepreneur Foundation at their Cowboy Christmas booth, #22730!

CLN Community & Event Sponsor

Taryn Cantrell is an Arizona native who has spent many hours in the rodeo arena. Having grown up barrel racing, serving as the 2017 Gilbert Days Rodeo Queen and as a member of the Cowgirls Historical Foundation, Taryn is passionate about her western heritage and all things rodeo. When she’s not on horseback, Taryn can be found playing her bass guitar, painting, and performing around Phoenix with her band. Taryn is a graduate of Arizona State University with her Bachelor's Degree in Vocal Performance. Taryn is proud to combine her love of the arts with her love of rodeo and has been honored to sing The National Anthem at various rodeos across the beautiful state of Arizona. Alongside her love for art and music, preserving her western heritage and promoting the sport of rodeo are just two of Taryn’s many passions. Taryn is so honored to share her love of rodeo with Cowboy Lifestyle Network’s wonderful audience.

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