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According to the article “Dealership Internet Departments vs. Traditional Car Buying” on Edmunds.com, traditional car dealerships historically operated on the theory that customers had little access to information on car pricing. The explosion of the Internet changed this, and now numerous online resources are available for consumers to do their own research.
While buying a car online sounds incredibly convenient, there are still advantages to visiting a dealership. A knowledgeable salesperson can help you sift through different options, features and add-ons, and can help you compare the pricing for each. However, buyers need to do their homework before visiting dealerships so they can identify an appropriate price range for their chosen car.
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