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According to the auto group’s founder, Tex Earnhardt, “We’ve been trying to buy a Chevrolet store for many years and with the addition of this new store we now offer the most well rounded group of brands that any company can possibly offer to the citizens of Arizona.” He explained that the Earnhardt’s purchased Thorobred Chevrolet, Arizona’s largest Chevrolet location, established in 1978. It is a full service dealership that sits on 24 acres centrally located in Chandler, less than 5 minutes from 3 major freeways.
The first Earnhardt store was founded by the family patriarch, Tex Earnhardt in September 1951 in Chandler, Arizona. At his original Ford dealership, Tex sold one car at a time. Over the years, both the dealerships and Tex’ persona grew. He became widely known for his great deals and as the cowboy car dealer who rode a bull. Tex’ trademark slogan “that ain’t no bull” was the ultimate truth in advertising. The “bull” he rode in the commercials was really a steer.
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