Earnhardt Auto Centers to roll out “No Bull” merchandise

Written by

Fans of Earnhardt Auto Centers — you will soon be able to sport your own “No Bull” merchandise!
If you’ve lived in Arizona or the Southwest for any length of time, you’re no doubt familiar with Earnhardt Auto Centers. Their “No Bull” slogan demonstrates their approach to selling new and used vehicles. Soon, the “No Bull” logo, made famous by founder Tex Earnhardt, will be available on T-shirts and hats. Show your “No Bull” pride!
Earnhardt Auto Centers founder Tex Earnhardt grew up in southern Texas and started his career as a professional rodeo cowboy. In 1951, at age 20, Tex joined the rest of his family in a move to Arizona. Tex opened a gas station in Chandler and sold auto parts before he opened a Ford dealership. According to the Earnhardt website, Tex literally started his business one car at a time. He could only afford to stock one car, and didn’t acquire another car to display until the first one sold.
Over the years, Tex’s persona became widely known in the Valley along with his trademark advertising slogan, “That ain’t no bull.” This was ultimate truth in advertising because the “bull” he rode in the commercials was a steer.
From these modest beginnings, Earnhardt Auto Centers grew into one of the largest auto enterprises in the Southwest, offering multiple vehicle makes and models. Earnhardt now has 22 locations, including several in the Valley, two in Prescott Valley and two in Las Vegas. These dealerships represent Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, Genesis, GMC, Honda, Hyundai, Jeep, Kia, Lexus, Mazda, Ram, Toyota, and Volkswagen.

Tex Earnhardt


Tex’s sons and several of his grandchildren later joined him in the business. Tex and his family credit their success to good managers and hard-working employees. According to the Earnhardt website, Tex also instructs his team to “treat everyone the way you would treat your mama!”
Keep your eyes out soon for “No Bull” gear, to be available online and at Earnhardt Auto Centers dealerships. And show your “No Bull” pride!
Carolyn Sostrom

Carolyn Sostrom is a long-time Arizona resident who loves desert sunsets, warm weather and zumba. As a writer, she’s covered technology, medical and travel topics.

Recent Posts

Earnhardt Chevrolet opens in Queen Creek

In November, Earnhardt Auto Centers opened its latest dealership, Earnhardt Chevrolet in Queen Creek. This… Read More

4 days ago

Justin Cowboy Crisis Fund: “A Hand Up, Not a Hand Out”

For those who call the rodeo arena home, a knack for adventure comes naturally. From… Read More

5 days ago

The Ultimate Holiday Gift Guide at Shoppers Supply

The holiday season is here, and it’s time to find the perfect gifts for your… Read More

1 week ago

Coors Banquet & CLN Present the 2024 Rio Round-Up!

When you’re ready for a cold one, Coors Banquet has you covered. Coors Banquet has been around… Read More

1 week ago

Ak-Chin Indian Community Presents Masik Tas 2024!

Masik Tas is right around the corner, and you do not want to miss your… Read More

2 weeks ago

Visit Cheyenne & CLN Present the 2024 Rio Round-Up!

Tales of the Wild West meet the thrills of the new age, weaving together perfectly… Read More

2 weeks ago