70 Years Strong: The Ultimate Celebration at Festa do Peão de Barretos 2025

The Festa do Peão de Barretos, celebrating its 70th anniversary from August 21st to 31st, 2025, is more than just an event; it’s a breathtaking journey for your soul. Experience the incredible power of world-class rodeo, the infectious joy of a vibrant carnival, and the electrifying energy of nightly concerts, all coming together in a celebration attended by over a million passionate spectators. This is your chance to escape the ordinary, to feel the pulse of an incredible cultural spectacle, and to create unforgettable memories that will ignite your spirit long after the last cheer fades. Don’t just dream about adventure, live it in Barretos!

Festa do Peão de Barretos
August 21st to August 31st, 2025
Brigadeiro Faria Lima Highway, KM 428 – Barretos – SP

History

Back in 1956, a determined group of local young men, known as “Os Independentes” (The Independents), sparked a revolution, aiming to honor the bold spirit and incredible skills of Brazil’s rural cattle herders, the peões. What started as humble competitions in makeshift arenas has grown into an internationally recognized phenomenon, becoming Latin America’s largest rodeo. Since 1985, the Festa do Peão de Barretos has been held at Parque do Peão, a sprawling 2 million-square-meter complex located just outside the city center. Designed specifically for the event by legendary Brazilian architect Oscar Niemeyer, the venue features a massive rodeo stadium with seating for 35,000 spectators – one of the largest in Latin America. The stadium features grandstands, VIP boxes, media facilities, and a massive LED screen that broadcasts the action live. Beyond the arena, the complex also has campgrounds, exhibition halls, food courts, stables, and more, transforming it into a fully functioning city during the festival.

Events

The rodeo showcases a variety of competitive events, such as bull riding, bareback bronc riding, barrel racing, team roping, tie-down roping, and cutting and herding demonstrations. Bull riding is especially tough for the Brazilian cowboys, who aim to match or beat the record set by Adriano Moraes, who in 1994 became one of just four athletes in history to ride the full eight seconds on 10 consecutive bulls.

Activities

Wander through charming themed villages, where the heart of Brazil’s countryside comes alive through captivating folk dances and exciting rodeo displays. Lose yourself in artisan markets, discovering unique hand-tooled leather goods, shiny silver belt buckles, and authentic rodeo gear that tell stories of tradition. As evening falls, get ready to be swept away by an incredible lineup of over 40 national and regional acts on two main stages. Feel the energy at Palco Estádio, the grand centerpiece hosting epic stadium-style productions, or enjoy the intimate magic of Palco Amanhecer with unforgettable late-night shows. Sing along with superstars like Fernando & Sorocaba, João Bosco & Vinícius, and the sensational Ana Castela, and watch legends like Chitãozinho & Xororó celebrate over five decades of iconic music. With gospel nights, pulsating DJ sets, and surprise appearances, every moment promises an emotional journey into the heart of Brazilian celebration.

Side Events at Festa do Peão de Barretos

1. Queima do Alho (Burning of the Garlic)

A cherished and historic event that takes you back to the rugged days of cattle drives. Imagine the rustic aroma of hearty meals cooked over open flames by proud peões, often dressed in their traditional attire. Watch as they compete to create savory dishes like Arroz Carreteiro (a flavorful rice dish made with dried or salted beef). Feijão Tropeiro (beans cooked with manioc flour, eggs, and sausage) and mouth-watering churrasco (grilled meat, especially picanha and ribs). You won’t just watch, you’ll sample these authentic masterpieces, often accompanied by lively cachaça and the soulful sounds of live moda de viola music.

2. Concurso de Berranteiros (Berrante Contest)

Let your spirit soar with the unique sounds of the Berrante Contest! This isn’t just a competition; it’s a powerful tribute to the berrante, the iconic horn made from cattle horns, once essential to cowboys guiding their herds. Feel the anticipation as contestants strive to produce the loudest, longest, and most melodic calls, demonstrating not just volume, but rhythm, technique, and deep emotion. It’s a captivating display that honors the strong bond between the cowboy, their cattle, and the wide open land.

3. Ride into History with Tropeiro Parades and Horse Shows

Be captivated by the stunning beauty and grace of the Tropeiro Parades and Horse Shows! Imagine daily processions featuring beautiful groomed horses and riders dressed in traditional tropeiro outfits, including proud children and women. Experience the elegance of magnificent breeds like the Mangalarga Marchador and Pantaneiro horses, whose smooth gaits and historical importance will mesmerize you.

Esnar Ribeiro

A huge thank you to Esnar Ribeiro, who has been an announcer in Barretos for many years and has a passion for agriculture and all things rodeo in Brazil. Esnar has been a great supporter of Cowboy Lifestyle Network from the start.

For more information and to purchase tickets, visit the official website.