As fall gets into full swing and cooler temperatures settle in, it’s time for one of the most recognizable seasonal changes in Western wear: putting away the straw and bringing out the felt.
For American Hat Company, the transition is about more than changing materials. Handmade in Bowie, Texas, their felt hats are made using carefully selected fur blends, offering their own characteristics and finishes. It’s an opportunity to find a hat that fits your style, whether you prefer a traditional Western look, a distinctive color, or a particular crown and brim combination. With an extensive felt collection, American offers plenty of options to consider before making the switch.
Colors to Match Any Style
Black and silver belly will always have a place in a Western hat collection, but American Hat Company offers plenty of color options beyond the classics.
For a more traditional look, shades like chocolate, pecan, natural, steel, bone, and silver sand offer versatility with a little variation from the usual black and silver belly. If you’re looking to bring more color into your rotation, black cherry, evergreen, Tuscan, midnight blue, and grenadine add a different look while still feeling right at home in a Western wardrobe.
Whether you prefer a tried-and-true neutral or something that stands out a little more, there’s no shortage of ways to make your felt hat your own.
Find Your Shape
Color is only part of choosing the right felt hat. Crown shape, brim width, and crease all contribute to the finished look, and personal preference plays a big role in finding the right combination.
At American Hat Company, hats are still shaped by hand to accommodate individual preferences and custom requests. Whether you prefer a traditional Cattleman crease or something that’s shaped specifically to your liking, the goal is to find a style that fits both your look and your lifestyle. For those who prefer a starting point, American also offers select pre-creased styles.
The same attention goes into finding your right fit. American Hat Company uses Standard International sizing, calculated by dividing the circumference of your head in inches by pi. Getting the proper measurement is an important first step toward finding a hat that feels as good as it looks.
“I absolutely love my midnight blue felt American Hat. I get so many compliments on it!
Mike Atwell
Retired Legends Bull Rider
Proud to be American
For American Hat Company, being American is more than part of the name. It’s built into the company’s identity, from its Texas roots to the craftsmanship behind every hat it produces.
Every American Hat Company felt hat proudly features an American flag, a detail that represents the company’s commitment to American manufacturing and the pride it takes in its heritage. Each hat represents a commitment to making a product that holds up to the expectations of the Western community – from the materials, the hand-shaped crowns, the finishing details, and the people behind the process.
As you make the seasonal switch from straw to felt, choosing an American Hat Company hat means choosing more than a new addition to your wardrobe. It’s a way to wear a piece of American craftsmanship and show pride in the traditions that continue to define the West.
American Hat Co at Cowboy Christmas
If you are heading to the National Finals Rodeo this year, December 3-12, be sure to visit American Hat Company with The Best Hat Store at Cowboy Christmas. American Hat Co. can be located at booth1400 with a large display of their felt hats, and this year, a NEW straw hat location at booth 1346. Pick out your new hat and have professional hat shapers help design the fit that is best for you. What better than an American Hat in time for the rodeo and the holiday season?
Last Updated on 11/10/2026 by Carly Davidson
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