For many, the NFR marks the most exciting rodeo of the year – not just for the competition, but for the fashion that comes with it. Fans and contestants alike bring out their best cowboy hats, whether it’s a fresh felt, a custom crease, or a bold shape that stands out in the crowd. If you’re a first-time NFR spectator or a seasoned veteran, here are the cowboy hat booths you need to hit while you’re in Vegas!
December 4 – 13, 2025
Las Vegas Convention Center
Las Vegas, NV 89109
FREE ADMISSION
Open Daily 9 a.m. to 4 p.m
How to Pick Your Size
Getting the right hat size is one of the most important parts of buying a cowboy hat, and it’s easier than most people think. Start by measuring around your head with a soft tape measure, placing it just above your ears and across the middle of your forehead, right where the hat will sit. Compare that measurement to the sizing chart provided by the hat brand you’re looking at, since sizes can vary slightly from one maker to another. When trying hats on, the fit should feel snug but not tight; it shouldn’t pinch, and it shouldn’t slide around when you move. If you’re between sizes, I recommend sizing up and padding your sweat band on the inside of the hat to get that perfect fit!
If you’re in the market for a custom cowboy hat, they’ll measure to fit your head exactly, even down to the exact shape of your head!
Planning Your Budget
When picking your budget for hat shopping, it’s helpful to understand the typical price ranges so you know what to expect.
Entry-level wool hats usually start around $100–$200, making them great for first-time buyers or anyone wanting a stylish look without a big investment.
Mid-range felt hats, often better quality and longer lasting, generally fall between $250–$500.
If you’re looking for something premium, however, high-end fur felt hats from top brands usually range from $600–$1,200+, depending on the quality of the felt and the details you choose. Knowing where you want to land helps narrow your options and makes the hat-shopping experience a lot more enjoyable!
Straw vs. Felt
So, when’s the best time to wear a straw or a felt? The short answer: Easter to Labor Day, Straw; Labor Day to Easter, Felt. Straw cowboy hats are lighter and more breathable, making them perfect for the warmer months. On the other hand, felt hats are thicker and offer more warmth, making them ideal for the cooler season. However, if you live in a warmer climate, start wearing your straw or felt whenever you want!
Where to Shop at Cowboy Christmas
Shopping in Vegas can be overwhelming, even for the most seasoned attendee. We’ve taken the guesswork out of your cowboy hat shopping with some of our favorite hat vendors. No matter your budget, these hats are some of the best; perfect for building your look, whether you’re saving or splurging.
JW Brooks Custom Hats: Made by Hand, Built to Last
If you’re looking for a hat that’s truly made for you, you’ve got to stop at JW’s booth! Every hat is measured and made to fit your head perfectly, and echoes your personal style. While I gravitate towards the classic felt neutrals, JW also offers an array of rich, vibrant colors – perfect for those wanting to step outside the box. As a proud owner of multiple JW hats throughout the years, I can say with confidence that this is one hat worth the investment time and time again.
Shop JW Brooks Custom Hats at Booth 738, or shop online at jwbrookscustomhats.com.
American Hat Company: A Texas Tradition
The cowboy hat is the most iconic symbol of the western way of life in the world, and what better way to embrace the traditions of the West than with a hat that stands proudly under the name of this great country – American Hat Company. From felts to straws, they have everything you could ever want. I know I said I gravitate towards neutrals, but their Black Cherry felt catches my eye every time!
Shop American Hat Co. at The Best Hat Store Booth 1400, or shop online at americanhat.net.
Stetson: Tried, True, and Timeless
If you’re someone who values tradition and classic style, a Stetson hat is a solid choice! Known for their heritage, quality craftsmanship, and timeless designs, Stetsons have been a symbol of the Western lifestyle since 1865. They offer reliable construction, comfortable fit, and iconic shapes that never go out of style. They’re a dependable choice for anyone who appreciates authenticity and enduring style!
Shop Stetson at Booth 1709 at the Convention Center, or shop online at stetson.com.
Also make sure to stop by the Stetson Country Christmas at the Rio! This historic tradeshow, open daily from 9:00 am to 5:00 pm at Rio Las Vegas from December 4-14, 2025, is a true wonderland of the best the West has to offer. With FREE admission, you can wander through hundreds of vendors, discovering unique treasures from apparel and jewelry to home furnishings, all curated for your Western lifestyle Christmas list.
Resistol: The Hat of the NFR
Known for their high-quality materials and durable construction, Resistol hats have been a favorite among cowboys for generations. They’re especially iconic in the rodeo world, and you’ll see many athletes at the NFR sporting a Resistol! Whether you’re heading to the arena or just want a hat that combines style and function, a Resistol is a reliable choice that connects you to the heart of rodeo culture.
“Together, the team at Resistol continues to foster an incredible brand that is grounded by teamwork, creativity, and dignity, and has truly stood the test of time through its love and support of the western way of life.”
Devin Marcum
Resistol President
Shop Resistol at Booths 1525 and 3829, or shop online at stetson.com.
The Ultimate Hat Shape Guide
Choosing a cowboy hat shape comes down to what feels natural to you. Different creases and brim styles change the whole look, so it’s worth trying a few to see what fits your face and your style. Some shapes feel more classic, some lean more modern, and others sit right in the middle. There’s no right answer! Just pick what you’re comfortable in and what you’ll actually reach for every day. This hat shape guide from American Hat Co. is a great visual, but try to check out some different styles in person to be sure!
Storing Your Hat
If this is your first time buying a cowboy hat, there are some things you need to know about storing it – and yes, there is a right and wrong way. Always place it upside down on its crown if it’s out in the open, and avoid leaving it in hot cars or damp spaces, since heat and moisture can warp the hat or weaken the materials over time. I personally recommend getting a hat box – it’s the safest way to protect your hat from the elements of life. A little care in how you store your hat goes a long way in keeping it looking sharp season after season!
If you’re an avid traveler, consider investing in a HATPAC. It’s part backpack, part hat carrier, and alleviates any stress of traveling with a cowboy hat.
How to Clean Your Lid
Cleaning a felt cowboy hat is simple if you stick to the basics. Use a soft-bristle hat brush to gently sweep away dust, always brushing following the natural grain of the felt. Avoid harsh cleaners or household sprays, as they can damage the felt. If your hat needs a deeper refresh or reshaping, it’s best to take it to a professional hat shaper. With regular light cleaning and the occasional tune-up, your felt hat will stay looking crisp and well cared for!
No matter what hat you decide on, have fun shopping for the perfect one. I bet in the end you get more than just one! Don’t forget to bring your hat on over to the Rio Round-Up at Rio Las Vegas for a FREE nightly watch party during the NFR with Matt Merritt and Cowboy Lifestyle Network.
Last Updated on 12/12/2025 by Carly Billington
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