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Rodeo Royalty

The Importance of Miss Rodeo America

To be the ambassador and the official spokesperson for the PRCA and Western lifestyle is no simple task, but each year a new Miss Rodeo America is crowned and takes on this prestigious duty with a smile on her face. A queen in this role always possesses the perfect balance of charm, horsemanship ability, and love for serving the community, all while engaging rodeo spectators and turning them into life-long fans of the sport.

So what are some of Miss Rodeo America‘s most important duties that make her vital to the rodeo world? Continue reading to find out!

Promoting the Sport of Rodeo

First and foremost, Miss Rodeo America promotes the sport of rodeo. The queens who hold this prestigious title travel thousands of miles to participate in PRCA rodeos and other events all across the country, serving as a figure of both beauty and grace in and out of the arena. Whether they’re speaking at an engagement, educating those who may be unaware of the rodeo world, or at a rodeo carrying the flag of the United States, Miss Rodeo America aims to continue to elevate our industry.

Miss Rodeo America 2019, Taylor McNair, did a fantastic job promoting our sport, even making an appearance in Australia at the famous Warwick Rodeo representing the USA!

Engaging the Crowd

At your average rodeo, there are always newcomers to the sport, and it is Miss Rodeo America’s duty as the ambassador for the PRCA to put her best foot forward to make life-long fans out of these individuals in order to help our industry continue to grow.

Crowds always like to feel included, and one of the many great parts of rodeo is that it is a highly inclusive sport, and this is in part thanks to the work of incredible, prominent rodeo queens who take the time to meet audiences and answer questions that they might have about the rodeo and Western lifestyle.

Serving the Community 

Miss Rodeo America takes her duty to serve the community very seriously and frequently volunteers her time to support and promote various organizations. Miss Rodeo America 2019, Taylor McNair, participated in nursing home tours, visited local military bases, and made appearances at schools during her reign as the ambassador for the PRCA.

The Miss Rodeo America Pageant

The Miss Rodeo America Pageant is a premier event that coincides with the WNFR. The pageant, held at the Tropicana Las Vegas, draws large crowds, further promoting rodeo.

Eligible state rodeo queens are allowed to participate in the pageant and have to complete a written test, demonstrate their horsemanship skills, give a speech, show off their personality, be judged on how photogenic they are, and make appearances. It is no simple task to win the coveted title, and contestants spend many hours preparing themselves for their chance at becoming PRCA’s official spokesperson.

At the culmination of the pageant, various titles such as “Appearance” and “Congeniality” are awarded and the new Miss Rodeo America is crowned. Representing PRCA rodeo in 2020 is the talented Jordan Tierney, the daughter of 2x PRCA World Champion and Hall of Famer Paul and Robin Tierney.

Cowboy Lifestyle Network can’t wait to watch Jordan promote the sport we love this year! To learn more about Miss Rodeo America visit

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