Inside Cowboy Christmas 2025: Hidden Gems, Top Vendors, and Unforgettable Western Experiences 

Shopping

If you’re looking for a truly unforgettable, festive, and Western-spirit-soaked experience, Cowboy Christmas is where it’s at, and this year’s event is shaping up to be one for the books. Whether you’re a die-hard rodeo fan, a lover of handcrafted goods, or just someone who wants to soak in Western culture in a setting like no other, here’s why you absolutely should make plans to attend.

What Is Cowboy Christmas?

As the official gift show of the Wrangler National Finals Rodeo (NFR), Cowboy Christmas stands as the premier shopping and lifestyle experience accompanying the most celebrated week in rodeo. Since its launch in 1986, The Cowboy Channel Cowboy Christmas has become one of Las Vegas’ most iconic and enduring NFR traditions, drawing visitors from around the world who seek the finest in Western craftsmanship and culture.

Each December, the event spans more than 500,000 square feet of curated showroom space, showcasing an exceptional lineup of 350+ distinguished exhibitors representing the very best of Western artisanship from across the United States. Guests are invited to explore an expansive selection of offerings—ranging from custom-designed jewelry and premium Western apparel to handcrafted boots, spurs, fine furniture, original artwork, artisan-crafted goods, and unique home décor. Every piece reflects the authenticity, skill, and heritage that define the Western lifestyle, making Cowboy Christmas a truly unparalleled holiday marketplace.

December 4–13, 2025
9 a.m. to 4 p.m. Daily
Las Vegas Convention Center, South Hall, Levels 1 & 2
3150 N Paradise Road
Las Vegas, Nevada 89109

Cost: Free admission. No tickets needed to walk the halls and browse.

Interactive & Immersive Experiences

• Meet the Competitors: This is a rare, cherished opportunity. At various designated spots, you have the chance to personally meet the competitors, the very cowboys and cowgirls who are living out the Western dream. Imagine securing an autograph or a photo with a reigning World Champion. This isn’t just a shopping trip; it’s a chance to touch the pulse of professional rodeo, creating priceless memories that will last long after the final horn.
  
• Ariat Rodeo Live Stage: This is your daily dose of programming and entertainment. Expect live music, storytelling, rodeo commentary, and more. Catch live interviews with the Wrangler NFR competitors and other personalities. The daily programming kicks off each day with the Storme Sessions presented by American Hat Co, with host Storme Warren. Mic Drop with host Matt Merritt and Conserving Country with hosts Shane Minor and Garrison Allen follows. RMEF Films caps the day.
  
  Here is the full schedule and times of the shows on the Ariat Rodeo Live Stage:
  • 10:15 a.m. – Storme Session presented by American Hat Co.
  • 11:30 a.m. – Mic Drop with Host Matt Merritt
  • 12:45 p.m. – Conserving Country with hosts Shane Minor and Garrison Allen
  • 2 p.m. – RMEF Films
    
• Cinch Cowboy Commons: Located in the East Lobby (Level 1), this space is a social hub, boot shines, a hat bar, the Rodeo Saloon, acoustic performances, and even a live podcast (RumpChat).
  
• Cowboy Christmas Village (Level 2): A beautifully designed, festive area with a 12-foot Christmas tree, photo walls, and daily Santa appearances (11 a.m. – 2 p.m.), plus a mailbox for kids to drop their letters to Santa.
  
• Bites & Brews: Level 2 also hosts food and beverage carts, a perfect spot to take a break, enjoy some Western-style fare, and recharge.

Youth Rodeo Action Right Next Door

One of the most exciting additions this year: the YETI Junior National Finals Rodeo (Junior NFR).

• For the first time, the Junior NFR will take place in a custom-built 65,000 square foot tent adjacent to the Convention Center (in the Platinum Lot).
  
• It features 700+ of the best young rodeo athletes (19 and under) competing in nine events: bull riding, bareback, saddle bronc, steer wrestling, team roping, tie-down roping, breakaway (girls & boys), pole bending, and barrel racing.
  
• It’s a rare chance to see “rodeo’s next generation” up close, and the atmosphere is electric.
  

Hidden Gems and Fan Favorites at Cowboy Christmas 2025

Ambriz Jewelry

• What makes them special: Based in Fredericksburg, Texas, Ambriz Jewelry (co-owned by Veronica & Adolfo Ambriz) creates handcrafted pieces from silver, leather, wood, and more. Their designs feel deeply rooted in Western tradition, yet are personal and custom.
  
• Why visit their booth: Their work is known to draw long-time Cowboy Christmas attendees — as one fan said, “Where else do you see… so many cowboys from all over … every state has their own little culture” when browsing their pieces.
  
• What to look for: Personalized brand jewelry, leather accents, custom nameplate pieces, and classic Western motifs.

Dakota West Leathers

• Where: Booth #23340 on Level 2.
  
• What they do: Leather jackets, vests, fringe items, high-quality Western leather goods.
  
• Why it’s a must-see: Their craftsmanship is often highlighted by attendees (including lifestyle influencers) as being especially unique. If you’re into rugged, durable fashion, their booth is a gold mine.

Orion Crossing Fine Art Ceramics

• Booth: #1105 (1st Level)
  
• What they do: This is a studio that makes fine art ceramics — not just decorative pottery, but pieces that might be sculptural, artistic, or functional in a very elevated way.
  
• Why it’s a gem: For someone who loves Western décor but wants something more artistic than the usual leather or metal, Orion Crossing brings a refined, gallery-level feel to the gift show.
  

With over 350 booths, there is something for every person on your list. If these hidden gems have you wanting more, be sure to visit the NFR Experience website for the full list of vendors with each vendors website and the exhibitor map.

“I absolutely love shopping at Cowboy Christmas. Not only do I get some shopping done, I run into many friends and family along the way. And the shopping doesn’t stop at Cowboy Christmas. There are other shopping locations I can’t miss; Stetson Country Christmas at Rio Las Vegas, Roper Cowboy Marketplace at Horseshoe Las Vegas and Cinch Western Gift Show at South Point Las Vegas. You just never know who you will run into!”

Traci Greenwald
Cowboy Lifestyle Network

Pro-Tip: How to Conquer Cowboy Christmas

A word of advice for the cherished first-time attendee: the sheer scale of Cowboy Christma, the 500,000 square feet, the 350+ vendors, and the non-stop action can be quite overwhelming. We highly recommend pacing yourself to avoid burnout. To make the most of your precious time and ensure you don’t miss a thing, try this strategy: Break it Down.

Avoid the Parking Nightmare: Arrive Stress-Free

Don’t let the logistics of parking steal a single moment of your holiday cheer. Since Cowboy Christmas is a blockbuster event, parking at the Las Vegas Convention Center (LVCC) can be challenging and time-consuming, leading to unnecessary frustration.

• The Early Bird Wins: The simplest way to save time and secure a spot is to Arrive Early, well before 9 a.m.
  
• The Underground Secret: For a genuinely smooth and efficient start, utilize the innovative Vegas Loop via the underground tunnel. It’s quick, fun, and bypasses surface traffic entirely! This underground Tesla transportation system connects the LVCC directly to major resorts! You can quickly and effortlessly access the Convention Center from:
  • Resorts World Las Vegas
  • Westgate Las Vegas Resort & Casino
  • Encore Las Vegas
    
• Embrace the Rideshare: Taking a rideshare service (like Uber or Lyft) is an excellent way to be dropped off near the entrance, saving you the walk and the hassle of navigating the massive parking lots. Start your adventure with ease!

Dress for Success and Comfort!

To ensure your day is filled with joy, not aches, prioritize smart apparel.

• Layer Up for Relief: While the Las Vegas Convention Center is climate-controlled, the massive halls can feel inconsistent, and you’ll generate a lot of heat while walking. Wearing layers of clothing is the key to maintaining perfect comfort. Start with a light base and include a jacket or vest you can easily take off and carry. No one wants to miss out on meeting a champion because they’re too hot or too cold!
• Show Your Feet Some Love: This is not the place for brand-new or high-heeled boots (unless they are truly broken in!). You will be walking, standing, and browsing for hours across concrete floors. Comfortable, supportive shoes are non-negotiable. Happy feet mean you have the stamina to discover one more hidden gem and secure the best holiday deals!
• The Ultimate Western Workout: Cowboy Christmas spans over 500,000 square feet. Be sure to wear your favorite fitness wearable (watch, phone app, etc.) to track all your steps! You’ll easily clock a personal fitness victory, and trust us, you’ll have truly earned that festive treat at the Bites & Brews cart.

Pace Yourself and Plan Ahead

1. Day 1 (Scout): Focus on the main interactive areas (Ariat Rodeo Live Stage, Cinch Cowboy Commons) to soak in the atmosphere and map out your must-see vendors. Walk both levels to get the lay of the land.
2. Day 2 (Shop): Hit the booths you marked down, focusing on one floor (Level 1 or Level 2) at a time to avoid retracing steps and ensure a thorough browsing experience. This is your main shopping day.
3. Day 3 (Soak it In): Use this day for last-minute purchases, spending more time at the Cowboy Christmas Village for photos, and watching the Junior NFR. Treat it like a fun marathon, not a sprint, and you will leave feeling recharged, not exhausted.

This isn’t just about buying gifts. It’s about celebrating a tradition, connecting with a community, and making memories. Whether you’re a longtime NFR attendee or someone who’s never set foot in a cowboy boot, Cowboy Christmas is worth the trip. So mark your calendar for December 4–13 at the Las Vegas Convention Center, and plan to experience the heart and soul of NFR through its most joyful, creative, and energetic event. You’ll leave inspired, stocked up with unique finds, and (if you play your cards right) maybe even a winner.

For additional details, including the full schedule of events, exhibitor information, and updates, please visit the official website. Stay connected with the latest news and behind-the-scenes highlights by following Cowboy Lifestyle Network (CLN) on social media.

Last Updated on 11/23/2025 by Fernando Rosas Suarez