It’s Time for the Rio Grande Valley Rodeo!

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The Rio Grande Valley Rodeo is one of the biggest and most exciting events in the Lone Star State. Taking place March 9-19, the Rio Grande Valley Rodeo is a must-see event for any rodeo fan. Located on the outskirts of Mercedes, Texas, the Rio Grande Valley Rodeo brings together the best of the rodeo community to compete for some of the biggest prizes in the business.

The year was 1939 when the Mercedes, Texas Chamber of Commerce gathered to organize the first Rio Grande Valley Livestock Show and Agricultural Exposition. With humble beginnings, the event quickly gained popularity in the community. Through its preservation of Texas’ ranching and agricultural heritage, the event made quite the impact on the surrounding communities and today is considered one of the top ten livestock shows and rodeos in the Lone Star State.

The Rio Grande Valley Rodeo is more than just a rodeo! In addition to its main events, the event also offers a wide variety of events and activities for the whole family to enjoy. From the rodeo parade and carnival to the livestock shows and exhibits, there’s something for everyone!

A ranch rodeo will kick off all of the action on March 11-12, with professional rodeo performances taking place March 16th, 17th, and 18th and will include all your favorite PRCA events such as bull riding, saddle bronc, bareback riding, team roping, tie down roping, steer wrestling, and barrel racing. Each performance will take place at 7:00pm. Tickets can be purchased here.

Committed to giving back to the community, the Rio Grande Valley Livestock Show continues to carry on the legacy established during its inaugural year. The Rio Grande Valley Livestock Show’s mission statement reads,

“To provide a safe and educational environment that promotes family, community and volunteerism. We strive to promote the youth of South Texas through leadership development, agricultural education, and competition with a goal of creating the leaders of tomorrow.”

The Rio Grande Valley Rodeo is a great event for any fan of the rodeo and country lifestyle. Whether you’re a fan of bull riding or just looking for family-friendly activities, the Rio Grande Valley Rodeo is the perfect place to spend your weekend. Make sure to mark your calendar and get ready for a weekend of fun and excitement! Learn more about the schedule and tickets at https://www.rgvls.com/.

Aaron Kuhl

Aaron Kuhl is a passionate advocate for the western lifestyle, bringing a wealth of experience and expertise to his role as Chief Operating Officer (COO) at Cowboy Lifestyle Network (CLN). Growing up as an Arizona native, with a mother who worked for Wrangler Western for over 30 years, Aaron was immersed in the cowboy culture from a young age. Aaron and his sister Heather grew up watching rodeos, as their grandfather and uncle were PRCA ProRodeo cardholders. This early exposure has given him a profound understanding and appreciation for the western way of life. Aaron went to Corona del Sol High School in Tempe, AZ, then to the University of Arizona in Tucson, AZ, where he received a Bachelor of Science after creating his own major. This unique course of study wove together Business Marketing, Geography, Sociology, Philosophy, and Religion. After graduating from the University of Arizona, Aaron joined CLN in its nascent stages, contributing to its growth and development over the past decade. As COO, Aaron manages operations, using AI to streamline processes and analyze data, ensuring CLN remains a leading voice. With expertise in business development, he innovates and cultivates client relationships, supporting CLN’s exponential growth. Beyond his professional accomplishments, Aaron values his faith, family, and friends, which are the cornerstones of his life. This personal foundation, combined with his professional expertise, makes him a trusted and authoritative voice in the western lifestyle community. Aaron’s commitment to philanthropy is the bedrock of his personal ethos. He actively supports local Arizona organizations such as the Boys & Girls Club, Chandler Compadres, Horses Help, Harris Brothers Charity Foundation, and the American Heart Association (among others), reflecting his dedication to giving back and strengthening the community he calls home. Through his work, Aaron aims to preserve and promote the traditions of the west, ensuring that the spirit of the cowboy lives on for future generations.