Justin Cowboy Crisis Fund: “A Hand Up, Not a Hand Out”

For those who call the rodeo arena home, a knack for adventure comes naturally. From city to city, roadworn cowboys and cowgals travel as they chase the thrill of a great ride, cheers of a big crowd, and an even bigger payout. Resilience and tenacity keep our favorite athletes moving, but even the toughest cowboys and cowgirls can face unexpected setbacks. Professional rodeo is full of high stakes and high risks. As athletes test their agility, courage, and rodeo prowess, risks sometimes become a reality. When the unexpected happens, the Justin Cowboy Crisis Fund is there to lend a helping hand.

Justin Boots Gives Back

When times get tough, the Justin Cowboy Crisis Fund gets tougher. Founded in 1989 in partnership between the Justin Boot Company, the Professional Rodeo Cowboys Association (PRCA), and the Women’s Professional Rodeo Association (WPRA), the Justin Cowboy Crisis Fund has been the number one organization supporting rodeo athletes injured during rodeo performances. 

“Justin Cowboy Crisis Fund Mission Statement: To provide need-based financial assistance to athletes injured through their participation in professional rodeo. You DO NOT have to be a PRCA/WPRA member to receive assistance. JCCF has awarded nearly $9.5 million in need-based financial assistance to almost 1,200+ injured rodeo athletes and their families.​100% of all proceeds go to eligible athletes.”

With no guaranteed salary or injury reserve for athletes on the rodeo trail, taking the sideline can be a huge hit and lead to financial hardship. The JCCF acts as a safety net, providing funds to ensure economic security and medical coverage assistance while athletes work to get back in the saddle. With the PRCA and Justin Boots underwriting all of the operational expenses, the JCCF is able to donate 100% of the funding they receive to cowboys and cowgirls in need. 

Bringing Health & Wellness to the Arena

The JCCF works closely with the Justin Sportsmedicine Team®, which in 1980 was developed by Dr. J Pat Evans and Don Andrews as a mobile medical system that would offer medical support services to professional rodeo athletes at rodeos across the country. Comprised of skilled physicians, orthopedists, trauma specialists, athletic trainers, physical therapists, and partnering hospitals and clinics nationwide, rodeo athletes in participating rodeos can guarantee that if risks arise, their care is in the best hands. 

How Can You Support?

The Justin Cowboy Crisis Fund is a 501(c)3 non-profit organization. All donations are tax-deductible and assist in providing life-changing care and support to injured rodeo athletes in need of financial and medical assistance. Donations can be given as a one-time gift or as a monthly pledge.

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