Austin, Texas – They say everything’s bigger and better in Texas and when it comes to adrenaline-pumping rodeo action, chart-topping country music, and the sharpest western fashion, Austin sure does have it all! With highly anticipated rodeo events right around the corner, Austin-based western wear brand Tecovas is here to help you step into rodeo season looking and feeling your absolute best.
Founded by Texas native, Paul Hedrick in 2015, Tecovas embodies the rich essence of the wild west, the resilience of hardworking cowboys and cowgirls, a passion for modern day western fashion, and of course, a penchant for intentional design and the best-of-the-best quality products. Quickly exploding into the western fashion scene as one of the fast-growing brands today, Tecovas has earned its spot as a household name and essential addition to anyone’s closet. Whether you’re a seasoned rancher or first-time boot buyer, Tecovas fosters an approachable and seamless experience for finding your perfect pair of boots. Perhaps you prefer the convenience of online shopping or the charm of perusing items in-store, either way Tecovas guarantees a perfect fit to last a lifetime.
“Whether you’re cutting a rug, closing a deal, or hitting the town with your crew, pull on your boots and Don’t Go Gently.”
– Tecovas-Our Story
Rodeo season is making its way back to Texas’ vibrant capital city! Whether you’re drawn to the heart-pounding rodeo and bull riding action, the impressive livestock shows, thrilling concerts, gravity-defying carnival rides, or an incredible array of vendors, you’ll want to look your best while enjoying it all. Tecovas is here to help you kick off the season in style at their official event, Kick Off Rodeo Season!
Tecovas
1500 South Congress Avenue, Austin, TX 78704
March 13, 2025
5:00 PM – 8:00 PM CT
Tecovas invites you to celebrate the start of the rodeo season with a special kick-off event at their South Congress location on March 13th, 2025. Guests will have the unique opportunity to experience a range of exclusive offerings while exploring Tecovas’ premium products. Attendees have the opportunity to explore personalized leather stamping, rodeo-themed chainstitching, a bespoke hat bar, professional boot shines and stretching, live musical entertainment, and complimentary rodeo-inspired cocktails crafted by Lalo Tequila.
Drinks on the House: Enjoy complimentary beverages, including sparkling water, local beers, and customized options courtesy of Lalo Tequila!
Personalized Leather Stamping: Add a personal touch to all your leather accessories, including boots, with complimentary custom debossing in-store.
Custom Hat Bar: Shape and trim your cowboy hat to your exact specifications, or adorn it with a pin, ribbon, or feather.
Boot Shines: Enjoy a complimentary boot shine by a professional, even if your boots aren’t made by Tecovas!
Boot Stretching: Upon request, have your boot shafts stretched to achieve the perfect fit.
Live Music: Guests can expect to be serenaded by the sweet sounds of Texas Troubador David Miner who brings his authentic storytelling and classic-country sound to Tecovas’ audience. With tunes so good, you may even want to purchase some dancin’ boots while in-store!
Those who attend the Kick Off Rodeo Season event at Tecovas Austin even have a chance to win a pair of rodeo tickets to the March 29th local rodeo championship and a pair of Tecovas boots! Don’t miss your chance to throw in your hat for a great prize! Swing by Kick Off Rodeo Season at Tecovas Austin for more details.
No matter what your style, Tecovas has something to fit your look!
I’m a huge admirer of the iconic vintage western styles pioneered by Glitteratti legends like Nudie Cohn and Manuel Cuevas. That’s why, when I’m browsing Tecovas, I’m all about the bold and flashy. The Loretta Boots and Dolly Jacket? Total must-haves! A splash of color and a killer statement piece are my go-to for rodeo looks, and honestly, for just about any day!
Tecovas provides the freedom to choose your style, from boldly expressive to elegantly understated, so you can always feel your absolute best.
Texas folks! If you’re around Austin this March, head on down to Tecovas for the official Kick Off Rodeo Season event. Nothing beats a good time with good friends, good music, and great fashion! Can’t make it? No worries, Tecovas has a storefront near you!
Stay tuned for the Austin Gamblers at their home base, PBR Gambler Days presented by Tecovas. This event will kick off August 22nd-24th, 2025 at the Moody Center in Austin, Texas. Soak up amazing live music, good eats and drinks, and witness the hottest, action-packed bull riding, brought to you by the world’s best athletes and rankest bulls. Putting their name to the test, this Austin-based group of hard-hitting cowboys are ready to gamble their way to the winners stage. The Austin Gamblers are no strangers to a big win! Champions of the 2024 PBR Gambler Days, this team is ready to bring the heat. Don’t wait, purchase your tickets to the 2025 PBR Gambler Days today. It’ll be here before you know it!
PBR Gambler Days
August 22nd-24th, 2025
Moody Center
2001 Robert Dedman Dr, Austin, TX 78712
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