Some may argue that Christmas is the most wonderful time of the year, but many say otherwise. Cowboy Christmas, the only official gift show of the Wrangler National Finals Rodeo, is an easy contender in that category because of the endless shopping options and truly unique and wonderful experiences made by shoppers of all kinds.
The Cowboy Channel Cowboy Christmas has been a Las Vegas tradition since 1986. The Cowboy Channel Cowboy Christmas features more than 500,000 square feet of show floor and 350+ exhibitors from across the United States. Attendees can find unique products, including custom-made jewelry, western wear, boots and spurs, furniture, original art, handmade crafts, and home goods. To add to the overall experience, attendees can also enjoy a number of interactive experiences, including the Ariat Rodeo Live Stage and the YETI Junior World Finals. The show will run December 7-16 from 9:00 a.m. – 4:00 p.m. daily.
Credit: Cowboy Lifestyle Network
Vendor Highlights
Here are some vendor highlights we think our readers would love to visit on their Cowboy Christmas adventure.
Legends of the West
Located in the heart of Downtown Sante Fe, New Mexico, they are thrilled to represent some of the most talented artists of the Southwest. Featured are a wide range of breathtaking art pieces that will leave you in awe. Whether you are an art enthusiast or simply looking for something unique to decorate your home or office, you have come to the right place. Browse their quality collection online or visit in person at booth #22930 to experience the beauty of art in all its glory.
Ranch Dress’n
Your favorite barrel racer with her wild styles brings it all to you with her brand Ranch Dress’n. Ranch Dress’n is a women’s western-inspired clothing and accessories boutique. The business was started by Fallon Taylor and her friends when she rented a garage and bought blank t-shirts and a vinyl cutter. They began by dyeing pants and making shirts and eventually moved to working out of a trailer. Now they are at the NFR Cowboy Christmas at Booth #1: 1330 – 1st Level.
Credit: Ranch Dress’n
Ariat International
All of your Western wear needs can be found at the Ariat International booth located at Booth #1: 2221 – 1st Level and Booth #2: 2945 – 1st Level. Shop all their latest designs and be sure to check out the exciting new collections at their booth.
- Ariat x Chimayo: Designed in collaboration with Centinela Traditional Arts, the Ariat x Chimayo collection combines the techniques of classic Chimayo weaving with the detailed craftsmanship of Ariat products to bring you pieces that capture the true spirit of the Southwest.
- Ariat x Sendero: This exclusive collaborative collection captures the essence of Western spirit on your favorite Ariat products, combining the best of our Western roots with Sendero’s adventurous designs.
- Relentless Futurity Collection: Designed in collaboration with 26x World Champion Cowboy Trevor Brazile, the Relentless collection of Ariat Futurity boots is a modern take on tradition for today’s cowboy. The boots feature a cutter toe and TekStep™ technology for legendary Ariat comfort and durability with a leather sole. The collection comes in a wide range of punchy rough-out colors for men and women.
Credit: Ariat International
Dale Brisby
It’s rodeo time, ol’ son! Dale Brisby is a legendary bull-riding gypsy soul who is always on to the next one! He crawls outta bed the same way he crawls into the bucking chute, ready to keep it 90! He loves spurring big brahmer necks for big money checks. You can find this iconic western legend in many places at this year’s rodeo including his booth #1: 2864 – 1st level. All his merch is there too so you can try to be as cool as he is. Try being the keyword there.
Credit: Dale Brisby
Casey Curtis Designs
Casey Curtis Designs is a leather artist who will be designing hats at the NFR Cowboy Christmas event. These designs are high-class fashion infused with the old west; bold statements for women that march to the beat of their own drum and whose fashion choices answer to no one. Casey, designer, and brand owner, is honored to design for cowgirls. Her definition of cowgirl is broad so no matter what, you’re included! She says, “Not a cowgirl? To me, a cowgirl is not about chasing cows or riding horses. She is a woman who has pulled herself up by her bootstraps. A woman whose scars make her beautiful; everywhere she is broken her light shines through.” Check her out for all your hat and accessory needs at booth #1 315 on the 1st level.
Barbara’s Custom Hats
You’re going to need a cowboy hat for the National Finals Rodeo so be sure to find Barbara and let her and her staff get you set up with your custom hat. Whether you’re looking for a hat that’s customized just for you or a tried and true classic, Barbara has you covered. Check them out at the booth whether you’re looking for a hat that’s customized just for you or a tried and true classic, Barbara has you covered. The booth is located at booth #1: 23141 – 2nd level.
J.M. Capriola Co.
The guardians of tradition, they are the home of the original Garcia bit and spur and where you need to go for all your cowboy gear needs. G.S. Garcia was a pioneer of western gear, that’s no secret. He made bits and spurs that were as beautiful as they were tough, and as tough as they were functional. J.M. Capriola Co. proudly carries on the Garcia name, traditions, and that same pioneer spirit. Check out all their gear at booth #1: 425 – 1st level.
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