PBR Bulls & Beats Brings Bull Riding, Rodeo, and Country Music to Colorado State University This July
Bull Riding
Professional Bull Riders is raising the bar for Western sports entertainment with the debut of PBR Bulls & Beats. This three-day celebration combines world-class bull riding, collegiate rodeo competition, and some of country music’s biggest stars. Set for July 10-12, 2026, at Canvas Stadium on the campus of Colorado State University, this inaugural event promises to deliver an unforgettable summer weekend for rodeo fans, country music lovers, and families alike.
PBR Bulls & Beats marks the official kickoff of the 2026 PBR Teams season, while also introducing the new Collegiate All-Star Rodeo, bringing together some of the nation’s top collegiate rodeo athletes for a one-of-a-kind competition. Add in performances from Brad Paisley, Bailey Zimmerman, and Miranda Lambert, and you’ve got one of the biggest Western lifestyle events of the summer.
A New Era for Western Sports Entertainment
Following the success of PBR’s “Last Cowboy Standing” event at Canvas Stadium in 2025, which attracted more than 25,000 fans over two days, PBR expanded its vision into a full weekend festival experience. Bulls & Beats is designed to bring together the excitement of professional bull riding, the tradition of rodeo, and the energy of live country music under one roof.
According to PBR, the event represents a new model for Western sports, creating an immersive experience that appeals to longtime rodeo fans while introducing new audiences to the sport.
Friday: Collegiate Rodeo Meets Brad Paisley
The weekend kicks off on Friday, July 10, with the inaugural Collegiate All-Star Rodeo, featuring top student-athletes representing leading college rodeo programs from across the country. Competitors will battle in nine rodeo disciplines, including bull riding, barrel racing, saddle bronc riding, steer wrestling, breakaway roping, and more. With $180,000 in prize money on the line, the competition will be among the richest events in collegiate rodeo history.
Once the dust settles, fans will be treated to a live concert from country music superstar Brad Paisley, whose catalog of hits and electric stage presence make him the perfect headliner to launch the weekend.
Saturday: PBR Teams Season Opener and Bailey Zimmerman
Saturday night marks the official start of the 2026 PBR Teams season, where all ten teams will square off in head-to-head matchups. The team format has quickly become one of the most exciting developments in professional bull riding, bringing a new level of rivalry, strategy, and intensity to the sport.
After the final ride, rising country music sensation Bailey Zimmerman takes the stage to keep the party going. Known for chart-topping hits and high-energy performances, Zimmerman has become one of the fastest-rising stars in country music.
Sunday: Championship Bull Riding and Miranda Lambert
The action continues on Sunday, July 12, with another full slate of PBR Teams competition as riders battle for crucial early-season points. Fans can expect plenty of eight-second thrills as some of the best bull riders in the world take on the rankest bulls in the sport.
The weekend concludes with a concert from Miranda Lambert, one of the most decorated artists in country music history. Her performance will cap off what promises to be one of the biggest Western lifestyle events of the year.
Tickets, Premium Experiences & Fan Activities
Fans can choose from single-day tickets or make a weekend out of it with multi-day ticket packages that provide access to all the action. Every ticket includes both the competition and the concert scheduled for that day, giving fans hours of entertainment from the arena to the stage. Tickets are available now through PBR and Colorado State University ticketing channels.
For those looking to elevate their experience, PBR is also offering premium hospitality options that place fans closer to the action with upgraded seating, exclusive hospitality areas, and VIP amenities. Whether you’re coming for the bull riding, the rodeo, the concerts, or all three, there are ticket options available for every type of fan.
While official ticket prices vary by seating location and package, entry-level seats currently start around the $80 range, with premium and VIP experiences available at higher price points. Fans are encouraged to purchase early, as demand is expected to increase as the event draws closer.
Visitors can spend the day exploring Fort Collins before heading to Canvas Stadium, where they’ll experience elite rodeo competition, the opening weekend of the 2026 PBR Teams season, and performances from three of country music’s biggest stars. The event is designed to bring together rodeo fans, country music lovers, and families for an unforgettable summer celebration.
Throughout the weekend, fans will see all 10 PBR Teams franchises in action, including the Texas Rattlers, Austin Gamblers, Oklahoma Wildcatters, Kansas City Outlaws, Nashville Stampede, Carolina Cowboys, Missouri Thunder, Florida Freedom, Arizona Ridge Riders, and New York Mavericks as they begin their quest for the 2026 Teams Championship.
Why Fans Won’t Want to Miss It
Few events offer this kind of combination of rodeo, bull riding, and live music. Whether you’re a lifelong rodeo fan, a country music enthusiast, or simply looking for an unforgettable summer weekend, PBR Bulls & Beats delivers something for everyone.
From watching the next generation of rodeo stars compete in the Collegiate All-Star Rodeo to witnessing the launch of the 2026 PBR Teams season and enjoying three nights of premier country music entertainment, Bulls & Beats is shaping up to be one of the most anticipated Western events of the summer.
“I attended the Last Cowboy Standing PBR event last year at CSU and this place was on point! Super spectacular show!”
Patrick O’Donnell
CEO & Founder
Cowboy Lifestyle Network
When, Where & What to Bring
What: PBR Bulls & Beats
When: July 10-12, 2026
Where: Canvas Stadium, HW96+XJ Fort Collins, Colorado
Featured Entertainment:
- July 10: Collegiate All-Star Rodeo + Brad Paisley
- July 11: PBR Teams Season Opener + Bailey Zimmerman
- July 12: PBR Teams Competition + Miranda Lambert
What to Bring:
- Cowboy hat and boots
- Sunscreen and sunglasses
- Camera or smartphone for photos
- Comfortable clothing for a full day of entertainment
- Your country music playlist for the road trip
Tickets are available now, but with major country music headliners and one of the most unique events on the PBR calendar, fans are encouraged to secure their seats early before this inaugural celebration rides into a sellout.
Get Your Tickets Before They’re Gone
With Brad Paisley, Bailey Zimmerman, and Miranda Lambert sharing the same weekend as the debut Collegiate All-Star Rodeo and the launch of the 2026 PBR Teams season, Bulls & Beats is shaping up to be one of the biggest Western sports and entertainment events of the year. If you’re looking for a weekend packed with rodeo, bull riding, country music, and Western lifestyle experiences, now is the time to secure your seats.
Wrangler Promotion
Looking as sharp as the cowboys in the arena just got a whole lot easier. Wrangler is running an exclusive rodeo-season promotion at local stores. For a limited time, you can score Buy 2, Get 1 Free on Wrangler jeans and grab a $10 rebate on shirts. Mark your calendar and swing by your local retailer to lock in these savings!
Last Updated on 07/09/2026 by Fernando Rosas Suarez
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