Protect Our West: Wildland Firefighter Gear & Equipment

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Firefighters are often the least respected and honored members of society, yet their service is truly selfless and heroic. They give of themselves in order to protect residents from devastating fires, putting their own lives at risk. These courageous people have families of their own; yet they work to ensure the safety of their community, frequently sustaining injuries and worse. Such is the case with these amazing public servants throughout the western United States.

A Wildland Firefighter carries out a controlled burn protecting our West by making the next unplanned fire less severe.

Honoring the Firefighters of Our West USA
Firefighters, wearing and carrying substantial, weighty firefighting equipment, are never honored enough for their bravery and once again, the Coors Banquet is working to ensure these amazing human beings receive the honor they deserve. With the continuing “Protect Our West” campaign, the Wildland Firefighter Foundation engages closely with the Coors Banquet in honoring and supporting the valiant and selfless firefighters and their families.

The heroes have landed and they’re ready to fight that fire. We Thank everyone out there working and sacrificing to #ProtectOurWest

Equipment & Duties of the Firefighter

The non-profit organization, Wildland Firefighter Foundation recognizes the extreme skill presented by these humans with hearts of gold. Firefighters move quickly through rages fires, dressed in their heavy, protective firefighting equipment and attire, such as:
• Weighty fire boots
• Fire retardant coats and pants
• Protective goggles and gloves
• Helmets
• Axes
• Hoses
• Slurry planes
• Air tankers

A photo from the front lines where a wildland firefighter battles a fire.

These brave public servants are on hand to do their duty for hours on end, ready to jump in an instant when summoned. Without the professionalism of our firefighters of the West, urgently racing to serve and protect in dousing out these fires, the community and residents would be in danger.

A warrior readies for battle. Let’s remember the brave men and women out there fighting to #ProtectOurWest

Honor the Firefighters of the West
The efforts of the Coors Banquet clearly does show that their company is selfless in honoring the deserving heroes who protect the west. They not only battle brutal fires, but also show bravery through the rescue of men, women, children and even pets that are so deserving of life.

One of our heroes takes a moment to enjoy the West before getting back to strengthening the fire line in Idaho

Dangerous Fires & Threats to Firefighters
Wildfires are extremely out of control, devastating huge parcels of land in the western United States. Firefighters continue to battle these ferocious, record-breaking and out-of-control blazes, putting their lives at risk in order to do the job they pledge to do.

The fearlessness and gallant efforts of the firefights, suited in their heavy firefighting equipment are extremely deserving of extreme honor and support by the Wildland Firefighter Foundation during this “Protect Our West” campaign.

Feel proud in honoring these brave heroes with true patriotism and gratification. We need to all remember their selfless commitment to us as we vow to support them, their families and the families of all fallen firefighters.

Aaron Kuhl

Aaron Kuhl is a passionate advocate for the western lifestyle, bringing a wealth of experience and expertise to his role as Chief Operating Officer (COO) at Cowboy Lifestyle Network (CLN). Growing up as an Arizona native, with a mother who worked for Wrangler Western for over 30 years, Aaron was immersed in the cowboy culture from a young age. Aaron and his sister Heather grew up watching rodeos, as their grandfather and uncle were PRCA ProRodeo cardholders. This early exposure has given him a profound understanding and appreciation for the western way of life. Aaron went to Corona del Sol High School in Tempe, AZ, then to the University of Arizona in Tucson, AZ, where he received a Bachelor of Science after creating his own major. This unique course of study wove together Business Marketing, Geography, Sociology, Philosophy, and Religion. After graduating from the University of Arizona, Aaron joined CLN in its nascent stages, contributing to its growth and development over the past decade. As COO, Aaron manages operations, using AI to streamline processes and analyze data, ensuring CLN remains a leading voice. With expertise in business development, he innovates and cultivates client relationships, supporting CLN’s exponential growth. Beyond his professional accomplishments, Aaron values his faith, family, and friends, which are the cornerstones of his life. This personal foundation, combined with his professional expertise, makes him a trusted and authoritative voice in the western lifestyle community. Aaron’s commitment to philanthropy is the bedrock of his personal ethos. He actively supports local Arizona organizations such as the Boys & Girls Club, Chandler Compadres, Horses Help, Harris Brothers Charity Foundation, and the American Heart Association (among others), reflecting his dedication to giving back and strengthening the community he calls home. Through his work, Aaron aims to preserve and promote the traditions of the west, ensuring that the spirit of the cowboy lives on for future generations.