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Since 1919, Reno’s “Wildest, Richest, Rodeo in the West” has celebrated a vibrant rodeo tradition that has continued the preservation of Nevada’s western heritage, promoted community education on the sport of rodeo and ranching history, and has been an economic force with millions of dollars going back into Reno’s community.
Alongside thrilling barrel racing and show-stopping bull rides, The Reno Rodeo has also been engaging its audience in themes of activism and awareness.
Since its foundation in 2004 by Terry Wheatley and Karl Stressmen, the TETWP campaign has raised over $26 million dollars for breast cancer research. With such success, TETWP is sure to make a splash in Reno this weekend.
Wrangler Breast Cancer
Much of the money raised by the charity goes straight back into the community for local breast cancer charities. This weekend, make sure to visit the “Wildest, Richest, Rodeo in the West,” wearing your pink western shirts!
For more information on the Tough Enough to Wear Pink foundation and information on how you can get involved, visit: www.toughenoughtowearpink.com
Cowboy Lifestyle Network and the Reno Rodeo are Tough Enough to Wear Pink! Are you?[/vc_column_text][vc_separator color=”pink” border_width=”3″][vc_column_text]
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