The road to The Hondo Rodeo Fest starts long before the gates open at Chase Field.
This fall, Ride to the Hondo is bringing the excitement of The Hondo Rodeo Fest directly to fans through a series of live activations designed to celebrate Western culture, great music, cold drinks, and the people who make the Western lifestyle so much fun. And there is an extra reason to show up.
At each Ride to the Hondo activation, fans will have the opportunity to win tickets to The Hondo Rodeo Fest in Phoenix, Arizona, while enjoying event-specific drink specials, merchandise giveaways, and plenty of Western hospitality along the way. The best part? You don’t have to wait until November to get in on the action.
Your Ride to the Hondo Rodeo Fest Starts Here
Ride to the Hondo Rodeo Fest is all about bringing fans together before the big weekend arrives.
A series of live activations will take place at select locations, giving fans the chance to experience a little taste of what makes The Hondo Rodeo Fest so special. Each stop will offer its own atmosphere, but the mission remains the same: have a good time, meet fellow Western fans, and get one step closer to The Hondo Rodeo Fest.
At each activation, attendees can enter for a chance to win, and a winner will be selected that same day. That means you don’t have to wait weeks to find out if you’ve won. You could walk into the activation hoping to win and walk out with tickets to one of Arizona’s biggest rodeo and entertainment weekends.
And while you’re there, keep an eye out for the merchandise giveaways happening throughout the activations. You might be the lucky winner of The Hondo Rodeo Fest, Coors Banquet, or Barmen 1873 Bourbon gear such as ice molds, bandanas, hats, shirts, mule mugs, totes, and so much more.
**MUST BE PRESENT TO WIN**
A Toast to the Ride
What’s a road trip without a little something to enjoy along the way? Ride to the Hondo activations will feature drink specials featuring Fever-Tree, Coors Banquet, and Barmen 1873 Bourbon, giving fans another reason to stop in, stay awhile, and enjoy the experience.
Each stop along the tour may feature different drink specials and Coors Banquet promotions, so you’ll want to check out every location to see what’s on tap! When you step up to the bar at these stops, be sure to order the ultimate Western toast: The Hondo Handshake. This legendary pair features an ice-cold bottle of Coors Banquet served alongside a shot of smooth Barmen 1873 Bourbon in a signature cowboy boot shot glass. It’s the perfect way to tip your hat to the trail ahead.
Whether you’re coming for the chance to win tickets, looking for some Hondo gear, meeting up with friends, or simply looking for a good time, these activations are designed to make the journey part of the celebration. Because the Hondo experience isn’t just about the three days in Phoenix. It’s about everything that leads up to them.
“I am really excited that our vision of a Ride to the Hondo series of events is coming to fruition. It’s going to be a great time and you won’t want to skip even one of these events.”
Tim Marquette
Crescent Crown Distributing
Why You Want to Be at Hondo Rodeo Fest
If you haven’t experienced Hondo yet, now is the time to start paying attention.
Hondo Rodeo Fest brings together the best of professional rodeo, country music, and Western culture for one massive weekend at Chase Field in Phoenix.
The 2026 lineup is already giving fans plenty to look forward to.
Friday, November 13: Tim McGraw with Miranda Lambert
Saturday, November 14: Blake Shelton with Turnpike Troubadours
Sunday, November 15: Parker McCollum with Lynyrd Skynyrd
Add championship-level rodeo action and the Hondo Street Fest to the weekend, and it becomes much more than a concert or rodeo. It is an entire Western experience.
And thanks to Ride to the Hondo, you have the opportunity to start experiencing that excitement before you even get to Phoenix.
Full Tour Schedule: Where the Road Takes Us
The energy is building, and the trail is officially set! Each activation brings its own story, unique setting, and another chance to score your way into Chase Field. Cowboy Lifestyle Network will be following Ride to the Hondo Rodeo Fest every step of the way, giving you the details on where to go, what to expect, and how you can get involved.
Make plans to catch the Ride across all of these upcoming stops:
- September 11th – Diamondbacks Game at Chase Field
- September 12th – Cowboy Fest @ Corona Ranch, Laveen, AZ
- September 18th & 19th – Creek Bash Rodeo @ Horseshoe Park, Queen Creek, AZ
- October 2nd – Rodeo @ Corona Ranch, Laveen, AZ
- October 9th – Bourbon Jim’s, Chandler, AZ
- October 10th – The Trophy Bar, Chandler, AZ
- October 11th – The Stillery, Chandler, AZ
- October 17th – Concert @ Corona Ranch, Laveen, AZ
- October 24th – SanTan Flats, Queen Creek, AZ
- October 28th – Buffalo Chip Saloon & Steakhouse, Cave Creek, AZ
- October 30th – Gila River Resorts & Casinos – Wild Horse Pass, Chandler, AZ
- October 31st – Tom Ryan’s, Chandler, AZ
- November 6th – Foley Ranch, Phoenix, AZ
We’ll be highlighting each activation individually, so if you see Ride to the Hondo Rodeo Fest heading your way, make plans to be there. You never know when it may be your lucky day to win tickets to The Hondo.
**No purchase necessary. Must be 21 or over to enter to win. Must be present to win.**
The Road Leads to Phoenix
The Hondo Rodeo Fest is the destination, but Ride to the Hondo is the journey.
It’s the chance to gather with friends, discover new places, enjoy a drink, grab some Hondo merch, and maybe walk away with tickets to the ultimate Western weekend in Phoenix. So, keep your eyes open.
Ride to the Hondo Rodeo Fest is coming, and your next stop could be your “ticket” to Hondo. Follow Cowboy Lifestyle Network as we hit the road and introduce you to each Ride to the Hondo activation along the way.
The road starts here. The destination is Hondo.
When, Where & What to Know
What: Ride to the Hondo live activations
Why Go: Chance to win tickets to The Hondo Rodeo Fest, merchandise giveaways, drink specials, and more
How to Enter: Enter for your chance to win at the activation site. There is no online entry.
Winner: A winner will be selected at each activation on the same day. Must be present to win.
Featured Drinks: Fever-Tree, Coors Banquet, and Barmen 1873 Bourbon
Destination: The Hondo Rodeo Fest on November 13–15, 2026 at Chase Field, Phoenix, Arizona
Sponsored by: Cowboy Lifestyle Network
Keep following Cowboy Lifestyle Network for the next Ride to the Hondo stop. Your exciting Hondo experience could be just one activation away.
Thank You Sponsors
Fever-Tree
Founded on the simple principle that “if three-quarters of your drink is the mixer, mix with the best,” Fever-Tree has revolutionized the non-alcoholic category with its award-winning range of premium mixers. By sourcing the finest naturally derived botanicals, including quinine from the Democratic Republic of the Congo, ginger from Ivory Coast and Nigeria, and citrus from the Mediterranean, Fever-Tree creates clean, crisp, and vibrant mixers designed to complement, rather than overpower, high-end spirits. Distributed by Crescent Crown, their portfolio includes world-renowned tonic waters, fiery ginger beers, sparkling citrus sodas, and curated cocktail mixers that cater to consumers demanding higher quality and better taste in every pour.
Barmen 1873 Bourbon
Barmen 1873 Bourbon is a premium, 92-proof American whiskey that pays homage to traditional craftsmanship while offering a modern, approachable profile. Named after the German hometown of Coors founder Adolph Coors, this spirit is a meticulously balanced blend of aged straight bourbons proofed with pure Kentucky water. It features a rich, complex flavor palette marked by notes of warm caramel, vanilla, grilled peach, and subtle baking spices, finishing with hints of ginger and dark chocolate. Offered through Crescent Crown’s expanding spirits portfolio, Barmen 1873 delivers a robust yet exceptionally smooth character, making it equally ideal enjoyed neat, on the rocks, or as the foundation for elevated classic cocktails.
Coors Banquet
Coors Banquet has been around for more than 150 years. They haven’t compromised their craft. You get what you give, and they’ve only given the best that they can brew. Banquet is brewed with 100% Rocky Mountain water, so when you’re enjoying a Banquet, you’re drinking history. Coors Banquet has been an amazing and loyal sponsor of professional rodeo since 1980. Their support runs deep for the inspiration and passion of rodeo cowboys. Coors Banquet has been the official beer of the PRCA since 1987 and is the sponsor for the Gold Rush Days & Senior Pro Rodeo. Coors Banquet launched its “Man in the Can” program in 1984. The program recognizes top barrelmen in ProRodeo for the uniqueness, determination, and passion that they display in the rodeo arenas all throughout the United States. Coors Banquet is dedicated to its fans with a grass-roots sponsorship of local rodeos as well as ingenious marketing. Next time you’re thirsty for a cold one, Make It a Banquet.
Crescent Crown Distributing
Crescent Crown Distributing is one of Arizona’s leading beverage distributors and the driving force behind Ride to the Hondo. Crescent Crown brings Coors Banquet, Barmen 1873 Bourbon, and Fever-Tree to bars, restaurants, and venues across the state, and the idea for this tour started with their team. Their partnership is what makes every stop on the ride possible.
Cowboy Lifestyle Network
Cowboy Lifestyle Network is the leading online community and your go-to resource for all things related to the cowboy way of life. From rodeos and country music to western fashion and lifestyle tips, CLN is dedicated to enriching and entertaining our diverse audience through engaging content and vibrant community events. Stay connected with us for more updates on exciting events, exclusive content, and all the insider info you crave about the cowboy lifestyle.
Last Updated on 09/04/2026 by Fernando Rosas Suarez
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