Ultimate Cowboy Pass: Rio Round-Up Unlocks FREE Wrangler NFR Viewing, Shopping, & Hottest Artist Line-Up

Las Vegas, Nevada – You’ve waited all year for the electric energy of the Wrangler National Finals Rodeo to take over Las Vegas, so why risk missing a single moment of the action or the party? From December 4-13, 2025, the Cowboy Lifestyle Network is giving you an exclusive, FREE entry cowboy getaway at Rio Round-Up at Rio Las Vegas, located at the Rio Event Stage, where you can watch every live event in comfort on massive screens. Crucially, this is the center of the action for the nights: don’t miss your chance to be front and center for FREE live music and dancing with the hottest country artists around, including Ricochet, Mae Estes, Hollywood Don Yates, Fort Worth’s Neon Prophets, a Nashville 90s Tribute Show, and many more. Multi-platinum star Joe Nichols will be live at the Penn and Teller Theater on Thursday, December 11. Be sure to secure your tickets for Joe Nichols now! This is the only place you need to be to truly immerse yourself in the culture you love. 

Rio Round-Up: Wrangler National Finals Rodeo Watch Party
December 4-13, 2025
Rio Las Vegas
3700 W Flamingo Rd, Las Vegas, NV 89103

The Best Seat in Vegas is FREE: Wrangler NFR Action & Live Music Nightly

Why fight the crowds, pay for parking, and stress over sold-out tickets when your perfect NFR experience is waiting? Escape the Las Vegas chaos and dive into the true spirit of the rodeo at Rio Round-Up, where every cowboy and cowgirl can unwind in total comfort with FREE entry and FREE parking – a Vegas miracle! From the moment you arrive, you’ll be immersed in the action, thanks to a clear live feed on three giant 24-foot screens, an incredible sound system, and a live rodeo announcer, creating a viewing party atmosphere that feels electric. Bring the whole family (yes, it’s kid-friendly with the KISS arcade nearby!), enjoy great food and drinks, and cap every night with a legendary, all-ages after-party featuring FREE live music and dancing with the hottest country artists. This is the worry-free, Wrangler NFR celebration you deserve.

FREE Artist Line-Up

*Located at the Rio Event Stage.

• Thursday, December 4: Nashville 90s Tribute Show featuring Left of Centre
• Friday, December 5: Matt Farris
• Saturday, December 6: Hollywood Don Yates
• Sunday, December 7: Nathan Dean & the Damn Band
• Monday, December 8: Mae Estes (Wrangler Wear Pink Night)
• Tuesday, December 9: Gunnar Latham
• Wednesday, December 10: Clay Aery
• Thursday, December 11: Neon Prophets
• Friday, December 12: Ricochet
• Saturday, December 13: Western Fusion Band
• *December 6-December 13: Bigg Vinny (Emcee and DJ)
• *December 5 & 6: Melissa Barrison on Fiddle

Line Up – Lapa Lounge

*6:00 PM-11:00 PM

• Thursday, December 4: Lily Grace
• Friday, December 5: Harmony Shay
• Saturday, December 6: Presley Aronson
• Sunday, December 7: Olivia Joy
• Monday, December 8: Michael Grimm
• Tuesday, December 9: Lissa Dee
• Wednesday, December 10: Peyton Grace
• Thursday, December 11: Collin Vivolo
• Friday, December 12: Peyton Grace
• Saturday, December 13: Collin Vivolo

A Night of True Country Soul: Joe Nichols

Secure your spot for the definitive moment of Rio Round-Up: multi-platinum star Joe Nichols live at the Penn and Teller Theater on Thursday, December 11, at 10 PM (doors 9 PM). Presented by Roper, this exclusive Rio Las Vegas show brings the authentic, Grammy-nominated voice behind hits like Tequila Makes Her Clothes Fall Off and Sunny and 75. A career spanning two decades proves Nichols’s lasting authority in country music. This is the essential, high-demand performance of the Wrangler NFR week. With seating limited for this vital night of classic country energy and relatable storytelling, tickets are expected to vanish quickly. Claim your ticket now at riolasvegas.com/joenichols.

Legacy Deserves Comfort: Your Perfect Wrangler NFR Home Base is Here

Your annual trip for the Wrangler National Finals Rodeo is about honoring a timeless legacy, and you deserve a home base that shares that spirit. This December, choose the completely reborn Rio Las Vegas, the city’s legendary all-suites hotel, now revitalized under new management to perfectly match your sense of comfort and class. Imagine unwinding in one of over 1,500 fully refurbished suites in the Brazilian-inspired Ipanema Tower, then connecting with fellow fans at the vibrant new pools, lounges, and restaurants. The revitalized Rio is the secure, deserving place for your entire Wrangler National Finals Rodeo experience. Book your legendary stay today!

Step into the Magic of the Stetson Country Christmas

Give the gift of the true Western spirit this holiday season at the Stetson Country Christmas – your exclusive, free-entry shopping wonderland! Step into the heart of the cowboy lifestyle at Rio Las Vegas (open daily, 9:00 am to 5:00 pm, December 4-14, 2025) and feel the magic come to life. Wander through hundreds of carefully curated vendors where every cowboy and cowgirl will find unique treasures, from stunning jewelry and apparel to authentic home furnishings. This isn’t just shopping; it’s the tradition you crave and the perfect place to complete your Christmas list with gifts that truly honor the Western lifestyle.

“Where the Real Cowboys & Cowgirls come to shop.”

-Stetson Country Christmas 

About the Author:

Megan deFabry

Biography:

Howdy, I'm Megan deFabry. I grew up in Reno, Nevada, but since 2017 my heart has called Texas home. I now reside in Austin, Texas since 2020. I'm driven by my faith, cherished relationships with family and friends, and my professional ambitions. I'm passionate about digital marketing and journalism, especially the wide-open spaces of America's Western lifestyle, the grit of agriculture, the excitement of rodeo, and the heart of country music.

For nearly a decade, I've been sharing this way of life through storytelling. And like any good cowboy tale, there's a loyal sidekick, my little Dachshund, Frank, who I adopted from a shelter in New Braunfels, Texas, back in 2018. He keeps me grounded, reminding me to chase horizons and savor life's simple joys.

I graduated from Texas State University with a Bachelor of Science in Consumer Affairs and a minor in Mass Communication. My major taught me to decode consumer behavior, which is crucial for marketing, while my minor sharpened my storytelling skills. Since then, I've spent years mastering SEO and content strategy, staying ahead in a fast-moving field. My work even caught the eye of Cowboy Lifestyle Network's CTO, Irish Padmore, who recognized me for contributing to his research on Consumer Behavior in the Age of AI.

Since 2018, I've been honored to work at Cowboy Lifestyle Network. Now as Editor-in-Chief writing, editing, and publishing articles that capture the cowboy spirit, crafting strategies rooted in Western values, and building real client connections. Guided by ethical journalism, I aim to tell stories that resonate and reflect the unsung heroes of the Western spirit.

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