Scottsdale, Arizona may be known for its luxury resorts, championship golf courses, sleek, luxury cars, and high-end shopping, but at its core, the city’s wild west roots are what shine the brightest and define its character. Known as “The West’s Most Western Town,” thanks to a vibrant, rough and tumble ranching history, Scottsdale, Arizona celebrates its cowboy heritage each March with the return of the official Rodeo Scottsdale.
Rodeo Scottsdale
WestWorld of Scottsdale
16601 N. Pima Rd
Scottsdale, AZ 85260
March 5th – 8th, 2026
2026 marks the 73rd year of Rodeo Scottsdale. With decades of tradition behind it, this year’s event looks ahead with one of its biggest celebrations yet. Also known as the Parada Del Sol Rodeo, this PRCA-sanctioned event takes over Scottsdale, Arizona for four days each March. The action begins Thursday, March 5 at 7 p.m. and continues through the weekend inside the Equidome Arena at WestWorld of Scottsdale.
Thursday, March 5th | Rodeo Performance 7pm | Gates Open 5pm
Friday, March 6th | Rodeo Performance 7pm | Gates Open 5pm
Saturday, March 7th | Rodeo Performance 7pm | Gates Open 5pm
Sunday, March 8th | Rodeo Performance at 2pm | Gates Open 12pm
WestWorld Sets the Scene
Set against the backdrop of the beautiful McDowell Mountains, WestWorld of Scottsdale is the ideal location to host Scottsdale’s signature home-grown rodeo. With a climate-controlled indoor arena, an expansive vendor and dining selection, and convenient, streamlined parking, WestWorld and Rodeo Scottsdale offer a nod to the past all while enjoying today’s modern amenities the entire family will appreciate.
Let’s Talk Rodeo!
Whether it’s your first rodeo or your hundredth, Rodeo Scottsdale is ready to put on a show to remember. Fans can expect all the classic events they love, along with a few they may be experiencing for the first time, as top PRCA athletes bring world‑class action to Arizona. The lineup includes saddle bronc, bareback, tie‑down roping, barrel racing, steer wrestling, breakaway roping, team roping, and of course, the always‑thrilling bull riding!
Shop Till You Drop!
Beyond the arena, Rodeo Scottsdale features a lively vendor market where you can shop while fully embracing the rodeo spirit. Handcrafted goods such as artwork, custom hats, boots, home décor, and souvenirs all make it easy to take a bit of the wild west home with you. When all that shopping works up an appetite, you’ll find plenty of food and drink vendors ready to keep you fueled for a full night of rodeo fun!
Dance the Night Away!
Following Saturday evening’s rodeo performance, trade the arena floor for the dance floor as country artist Corb Lund takes the stage for an evening of live music, dancing, and good times with friends. Your Saturday rodeo ticket includes access to the concert and dance, making it the perfect way to round out a full day at Rodeo Scottsdale.
Don’t Miss the Fun!
With Scottsdale’s deep Western roots and proud ranching history, there’s no better place to experience the excitement of a true rodeo. Rodeo Scottsdale is a tradition worth marking on your calendar, offering a blend of heritage, community, and top‑tier competition you won’t want to miss. A heartfelt thank‑you goes out to the dedicated volunteers, many of them Scottsdale natives, whose hard work and commitment make this event possible year after year!
Thank You Sponsors!
A big thank‑you to all of Rodeo Scottsdale’s sponsors for helping make this event possible. Saddle up, grab a cold Coors, and join Cowboy Lifestyle Network as we celebrate another unforgettable year in Scottsdale, Arizona!
Coors Banquet
Coors Banquet has been around for more than 150 years. They haven’t compromised their craft. You get what you give, and they’ve only given the best that they can brew. Banquet is brewed with 100% Rocky Mountain water, so when you’re enjoying a Banquet, you’re drinking history. Coors Banquet has been an amazing and loyal sponsor of professional rodeo since 1980. Their support runs deep for the inspiration and passion of rodeo cowboys. Coors Banquet has been the official beer of the PRCA since 1987 and is the sponsor for the Gold Rush Days & Senior Pro Rodeo. Coors Banquet launched its “Man in the Can” program in 1984. The program recognizes top barrelmen in ProRodeo for the uniqueness, determination, and passion that they display in the rodeo arenas all throughout the United States. Coors Banquet is dedicated to its fans with a grass-roots sponsorship of local rodeos as well as ingenious marketing. Next time you’re thirsty for a cold one, Make It a Banquet.
Wrangler
The Western Wear icon since 1947, Wrangler is an authentic American brand with a rich legacy rooted in the Western Lifestyle. The brand is the title sponsor of the Wrangler National Finals Rodeo and supporter of hundreds of western events across North America. From the greatest rodeo cowboys and cowgirls in the world, like Stetson Wright, JB Mauney, and Hailey Kinsel, to headlining country music artists, George Strait, Aaron Watson, Lainey Wilson, and Cody Johnson, Wrangler is the brand of choice for the biggest stars in the West. Long Live Cowboys! Long Live Cowgirls!
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