Rowell Ranch Pro Rodeo & Pro Rodeo Cowboy Reunion

Castro Valley, California-the Rowell Ranch Pro Rodeo Committee is celebrating its 100th year. The time is now, mark your calendars for May 20th-22nd, 2022. You don’t want to miss out on this historic event that all began in 1921. The Rowell Ranch Pro Rodeo is located at 9725 Dublin Canyon Rd, Castro Valley, California 94552. Now it has not been the centennial year that was hoped for, but the celebration of the rich history and legacy of giving back to the community continues.  

Rowell Ranch Pro Rodeo

I hope y’all are ready for this extreme event! The Rockin’ Bull Bash (PRCA bull riding) will kick off on Friday, 20th. The PRCA Pro Rodeo and special partners event will be on Saturday, May 21st. Lastly, on Sunday, May 22nd is the PRCA Pro Rodeo (Tough Enough to Wear Pink). More rodeo events include the Golf Tournament, Chili Cook-Off, Rodeo Parade, Cecil Jones Cowboy Challenge – BBQ & Dance, Cowgirl Picnic, Local Team Roping, Chutes & Skirts, Special Partners, and Day of the Cowboy. Don’t wait and purchase your tickets today!

There’s been a number of cowboys and world champions that have competed at the Rowell Ranch Pro Rodeo over the years.  The Rowell Ranch Pro Rodeo is actually a part of the six-pack series which is a prestigious award to win. It’s a high money winner and a beautiful belt buckle award out of the Reno Rodeo, Ranch Rowell Pro Rodeo, Livermore Rodeo, Oakdale Rodeo, Clovis Rodeo, Red Bluff Round-Up, and Redding Rodeo.

History

A dream was made into a reality starting with a young boy from England, Harry Rowell also known as, “The Rodeo King of the West”. In 1912 he left the Royal Navy and immigrated to the United States where his vision came to life. Harry boxed professionally, started a successful canned dog food factory, built a ranch, and launched a saddle shop that became the best-patronized shop on the West Coast. In other words, Harry was a rancher, businessman, and philanthropist.

Pictured: Harry Rowell & Rowell Ranch Pro Rodeo Photo Credit: Rowell Ranch Pro Rodeo

In 1921 he created a local treasure, the Rowell Ranch Rodeo. The rodeo was originally launched on the athletic fields of the Burbank School in downtown Hayward, California. In 1925 the rodeo moved over to Harry’s Dublin Canyon ranch which is the current site of Rowell Ranch Rodeo Park. 

Harry became well known for being one of the biggest rodeo stock contractors in the West. He supplied rodeos with the best rodeo animals around. Harry and his wife, Maggie Rowell wanted to make sure future generations always have an opportunity to experience the same American rodeo traditions. His ranch had also become a second home for rodeo cowboys, the doors were always open to the bunkhouse and the cookshack. There was always enough work for a cowboy to “earn his keep”. Harry Rowell was born in 1891 and he passed away on August 23, 1969. His legacy lives on today through the Rowell Ranch Pro Rodeo. 

Pro Rodeo Cowboy Reunion

In conjunction with the Rowell Ranch Pro Rodeo, there will be the Pro Rodeo Cowboy Reunion presented by Vision Quest Events. The reunion will be held on May 21, 2022, at the Rowell Ranch Rodeo Park located at 9725 Dublin Canyon Rd, Castro Valley, California 94552.

The only qualification to attend the Pro Rodeo Cowboy Reunion is you must have been a Professional Rodeo Cowboys Association (PRCA) cardholder. Registration is $100 and there is a cap of 50 people. It is first-come, first-serve. If there are any PRCA cardholders who have accolades that wanted to attend and didn’t make the cap, don’t worry room will be provided for you to attend.

Photo Credit: Rowell Ranch Pro Rodeo

Reunion Package Includes:

• Parking pass for the event
•  Two (2) tickets for Friday night’s Bull Bash
• Two (2) tickets for Saturday Reunion include a lunch and drink ticket
• Two (2) tickets for Saturday Rodeo
• Two (2) Tickets for the Dance and BBQ Saturday night
• Two (2) tickets for Sunday Rodeo
• Two (2) VIP Passes for Maggie’s Patio all 3-days

May 21 Cowboy Reunion Schedule:

• 10:00 am – Reunion Registration
• 10:30 am – Cornhole Tourney
• 11:00  am – Welcome with Bob Feist
• 12:00 pm – Lunch
• 12:45 pm – Group Photo
• 1:30 pm – Rowell Ranch PRCA Rodeo

Pro Rodeo Hall of Fame will be onsite at the Cowboy Reunion conducting interviews for a historical project! That will be an exciting experience you won’t want to miss out on. If you are looking for a hotel the Pleasonton Marriott is the host hotel for this grand event. Pleasanton Marriott is $135 a night plus taxes and fees. Code is ROWELL RANCH RODEO. Please call 855-516-1090 or visit, https://www.marriott.com/event-reservations/reservation-link.mi?id=1647728749827&key=GRP&app=resvlink

Photo Credit: Rowell Ranch Pro Rodeo

Justin Andrade, Judd Mortensen, and Julie Jutten are the incredible stars behind Vision Quest Events bringing you this memorable reunion. Justin Andrade and Judd Mortensen are both former PBR bull riders. They both have competed at the Rowell Ranch Pro Rodeo and that’s where Justin’s rodeo career started. The Rowell Ranch Pro Rodeo has a special place in their heart along with being able to present the Pro Rodeo Cowboy Reunion. This reunion is the perfect time to get some of the old band back together and celebrate. 

To register for the Pro Rodeo Cowboy Reunion, please visit www.visionquestevents.net. For general inquiries please contact Julie at julie@juttenmarketingandevents.com or Justin at 916-804-7895.

About the Author:

Megan deFabry

Biography:

Howdy, I'm Megan deFabry. I grew up in Reno, Nevada, but since 2017 my heart has called Texas home. I now reside in Austin, Texas since 2020. I'm driven by my faith, cherished relationships with family and friends, and my professional ambitions. I'm passionate about digital marketing and journalism, especially the wide-open spaces of America's Western lifestyle, the grit of agriculture, the excitement of rodeo, and the heart of country music.

For nearly a decade, I've been sharing this way of life through storytelling. And like any good cowboy tale, there's a loyal sidekick, my little Dachshund, Frank, who I adopted from a shelter in New Braunfels, Texas, back in 2018. He keeps me grounded, reminding me to chase horizons and savor life's simple joys.

I graduated from Texas State University with a Bachelor of Science in Consumer Affairs and a minor in Mass Communication. My major taught me to decode consumer behavior, which is crucial for marketing, while my minor sharpened my storytelling skills. Since then, I've spent years mastering SEO and content strategy, staying ahead in a fast-moving field. My work even caught the eye of Cowboy Lifestyle Network's CTO, Irish Padmore, who recognized me for contributing to his research on Consumer Behavior in the Age of AI.

Since 2018, I've been honored to work at Cowboy Lifestyle Network. Now as Editor-in-Chief writing, editing, and publishing articles that capture the cowboy spirit, crafting strategies rooted in Western values, and building real client connections. Guided by ethical journalism, I aim to tell stories that resonate and reflect the unsung heroes of the Western spirit.

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