San Antonio Stock Show & Rodeo 2023

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The San Antonio Stock Show and Rodeo is just one of many premier events in Texas, taking place February 9th-26th, 2023. Every year, thousands of people flock to San Antonio to witness and take part in just a few of the incredible events going on. The SASSR has a long and storied history, stemming back to its first stock show in 1949 and its first rodeo in 1950. It has since grown in size and popularity, drawing visitors from all over the world. This event is a staple for the people of San Antonio and Texans alike, to come together and celebrate their Texas heritage in a fun and exciting way.

This year’s event will feature over 70 different events and activities, all aimed to delight and entertain visitors. Kicking off February 9th is the first set of events with everything from an NCHA Cutting Show to a BMX Freestyle event and everything in between. Of course, another highlight of the San Antonio Stock Show and Rodeo is the rodeo itself. During the competition, cowboys and cowgirls will compete in events like bull riding, steer roping, and barrel racing with fans being able to watch the action from the stands, or from the concourse.

Credit to the San Antonio Stock Show and Rodeo Facebook Page

In addition to the rodeo and livestock shows, there will also be rodeo concerts following each performance, the carnival, mutton busting, a ranch rodeo, an auction, and of course, a variety of food, drink, and shopping vendors. There’s also plenty of live music, and a variety of other activities to keep visitors entertained. If you’re looking to attend the event, you’re in luck, tickets are now available online!

Their mission statement reads,

“A volunteer organization that emphasizes agriculture and education to develop the youth of Texas.”

Through community education and involvement, The San Antonio Stock Show & Rodeo is active in preserving an integral part of Texas’ history. Whether your interest lies in the rodeo arena, stock shows, concerts, or shopping, there are various opportunities to explore the activities that make The San Antonio Stock Show & Rodeo such a hit each year! Join Cowboy Lifestyle Network and Wrangler as we saddle up for another larger-than-life adventure in The Lone Star State!

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Aaron Kuhl

Aaron Kuhl is a passionate advocate for the western lifestyle, bringing a wealth of experience and expertise to his role as Chief Operating Officer (COO) at Cowboy Lifestyle Network (CLN). Growing up as an Arizona native, with a mother who worked for Wrangler Western for over 30 years, Aaron was immersed in the cowboy culture from a young age. Aaron and his sister Heather grew up watching rodeos, as their grandfather and uncle were PRCA ProRodeo cardholders. This early exposure has given him a profound understanding and appreciation for the western way of life. Aaron went to Corona del Sol High School in Tempe, AZ, then to the University of Arizona in Tucson, AZ, where he received a Bachelor of Science after creating his own major. This unique course of study wove together Business Marketing, Geography, Sociology, Philosophy, and Religion. After graduating from the University of Arizona, Aaron joined CLN in its nascent stages, contributing to its growth and development over the past decade. As COO, Aaron manages operations, using AI to streamline processes and analyze data, ensuring CLN remains a leading voice. With expertise in business development, he innovates and cultivates client relationships, supporting CLN’s exponential growth. Beyond his professional accomplishments, Aaron values his faith, family, and friends, which are the cornerstones of his life. This personal foundation, combined with his professional expertise, makes him a trusted and authoritative voice in the western lifestyle community. Aaron’s commitment to philanthropy is the bedrock of his personal ethos. He actively supports local Arizona organizations such as the Boys & Girls Club, Chandler Compadres, Horses Help, Harris Brothers Charity Foundation, and the American Heart Association (among others), reflecting his dedication to giving back and strengthening the community he calls home. Through his work, Aaron aims to preserve and promote the traditions of the west, ensuring that the spirit of the cowboy lives on for future generations.