Sandhills Stock Show & Rodeo Kicking Off 2024

Written by

Established in 1933, the Sandhills Stock Show and Rodeo is held every January in Odessa, Texas; and for professional rodeo cowboys, it’s the beginning of winter rodeos in the great state. The event will be held at the Ector County Coliseum, 4201 Andrews Hwy, Odessa, TX 79762. It will kick off on January 3-13. Tickets are on sale now!

Sandhills Stock Show & Rodeo
Ector County Coliseum
4201 Andrews Hwy, Odessa, TX 79762
January 3-13, 2024

Purchase Tickets

Growth

What started as just a stock show, quickly grew into a premiere horse show in 1940; and by 1955, the event began welcoming professional rodeo cowboys and cowgirls to Odessa to compete. Now, the rodeo is a major draw for fans to experience the event, but the stock show remains a very important piece as the only junior steer show in Texas exclusively for Hereford cattle and only including fine wool lambs in the lamb show.

Events

In addition to the rodeo, there is a ladies’ breakaway roping, a team roping and team roping match, a rodeo dance and a well-respected queens contest. Speaking to the prestige of the queens contest, the current Miss Rodeo Texas, Brylee Johnson, carried her Miss Rodeo Sandhills title to the state pageant. A successful event in both stock show and rodeo regards, the Sandhills Stock Show & Rodeo awards more than $15,000 in scholarships alone to local youth and young adults.

Schedule

*The rodeo and western events schedule is as follows. The complete schedule including all livestock show information can be found online.

Thursday, January 4
- 7:30 p.m. – 1st Rodeo Performance
Friday, January 5
- 7:30 p.m. – 2nd Rodeo Performance
Saturday, January 6
- 11:00 a.m. – Steer Roping
- 7:30 p.m. – 3rd Rodeo Performance
Sunday, January 7
- Open Breakaway Roping
- 10:00 a.m. – Steer Roping
Monday, January 8
- 8:00 a.m. – Slack
Tuesday, January 9
- 10:30 a.m. – Super Tuesday Roping
- 6:30 p.m. – Team & Match Roping
Wednesday, January 10
- 8:00 a.m. – Slack
Thursday, January 11
- 7:30 p.m. – 4th Rodeo Performance
Friday, January 12
- 7:30 p.m. – 5th Rodeo Performance
- 8:00 p.m. – Rodeo Dance featuring Jon Wolfe and Carson Jeffrey
Saturday, January 13
- 7:30 p.m. – 6th Rodeo Performance

Purchase Tickets

Tickets

All tickets are available online or through the Ector County Coliseum Box Office, (432) 366-3541. Rodeo performance tickets range from $20-$30, Jon Wolfe concert tickets are $25 and Super Tuesday Roping tickets are just $5.

Purchase Tickets

Make sure you get rooms booked and tickets bought for this action-packed event to kick-start the new year. You won’t want to miss it!

Purchase Tickets

Hannah Crandall

Originally from Earth, Texas, a small town in the Texas panhandle, I was raised around rodeo, agriculture, and the western lifestyle. With a degree from Texas A&M University, I have found a passion for promoting the lifestyle that made me who I am today. I am an experienced writer, marketer, and event professional with a strong desire to share the stories of those in our industry. When I’m not busy seeking out ways to promote the western way of life, I enjoy following those I care about around to rodeos, hunting, and going on runs with my blue-eyed, blue-merle Australian Shepherd.