Cowboy boots and rodeo go hand in hand, so the relationship between Justin Boots and the Professional Rodeo Cowboys Association, or PRCA, is a natural one. The Justin Boot Company is one of the primary and official sponsors of the PRCA. This popular rodeo cowboy boot company has been an American tradition since 1879. When you support Justin Boots, you will also be supporting the cowboys, cowgirls, and the tradition and heritage of the PRCA.
What Is the PRCA?
The Professional Rodeo Cowboys Association originally was founded in 1936 due to a dispute that took place between a group of cowboys and a rodeo promoter in Boston. Originally known as the Cowboys’ Turtle Association, the actual name of the organization has changed several times over the years. It also has grown in popularity considerably. Currently, there are 12 different rodeo circuits that are held in areas across the country, and participants must earn their spot on the circuit in order to participate in the Wrangler National Finals Rodeo. While the Wrangler NFR is sponsored by Wrangler, the PRCA circuit events are supported by Justin Boots, a rodeo cowboy boot company – cowboy boots for men, women, boys and girls. In addition the Wrangler Champions Challenge rodeo circuit is presented by Justin Boots.
A Closer Look at the Sponsorship
The sponsorship between Justin Boots and the PRCA is an important one. The PRCA is a large event, and it includes numerous competitions. These include everything from bull riding to bareback riding and more. Justin Boots originally began more fully supporting the PRCA with a three-year contract in 2009, and this gave Justin Boots the title of being the official footwear sponsor of the PRCA. This relationship and sponsorship title continue on today. However, it is important to note that this rodeo cowboy boot company has been a partner with the PRCA for more than five decades. This is a testament to the strong relationship and bond between the company and the organization.
And lets not forget about the Justin Boots Cowboy Crisis Fund and the Justin Sports Medicine Team. Thousands of rodeo athletes receive preventative, emergency or therapeutic care through the program annually. The Justin Boots Sports Medicine Team works extremely hard year-round to make sure cowboys and cowgirls get the care they deserve. In fact, thousands and thousands of rodeo athletes receive preventative, emergency or therapeutic care through the program each year. The mobile sports medicine coverage offers services at more than 125 PRCA events every year, in addition to PRCA Xtreme Bulls events.
Read more about PRCA Rodeo Sports Medicine Coverage with Justin Boots Cowboy Crisis Fund.
Whether you grew up living the cowboy lifestyle or you are just starting to experience all that this culture has to offer, you will want to support and buy your boots from Justin.
Justin Boots is among the most popular cowboy boot retailers in the country, and many hardworking cowboys and cowgirls alike love to wear Justin Boots. Plus, you will enjoy knowing that your purchase is supporting an organization that supports the cowboy way of life.
Cowboy Lifestyle Network would like to thank Justin Boots for all they do for the sport of rodeo and continuing to make the most amazing cowboy boots for the entire family.
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