Steve and Cyndi Gilbert of Diamond G Rodeo Co.

Utah Magic

When it comes to rodeos, most people think only of the action they see in front of them. However, cowboys and cowgirls in the know realize there are plenty of other factors that contribute to fans seeing the best possible action night after night. When it comes to making sure rodeos have some of the best livestock available, there is no better stock contractor than the Diamond G Rodeo Co. With owners Steve and Cyndi Gilbert at the helm, it’s guaranteed any PBR event will have only the best livestock in the show.

Diamond G History

Steve Gilbert of Diamond G Rodeo Co.

Spread out over 250,000 acres in southern Utah; Diamond G Rodeo Co. is home to Steve and Cyndi Gilbert in addition to 40-70 bulls. What makes Diamond G bulls so unique is that other than an occasional fly-over from a helicopter or a ride-through, the bulls never interact with people. By living in this manner, the bulls learn how to be true bulls, using the rugged terrain to become as tough as nails. Along with the bulls, the ranch’s bred cows have a great survival rate, since Steve and Cyndi ensure no calves are born in the harsh winter months, allowing them to thrive in the warm summer months.

Diamond G’s Events

As the premier stock contractor in the country, Diamond G Rodeo Co. supplies livestock to many of the best PBR and PRCA events throughout the country. Whether it’s Xtreme Bull Riding or the 2016 National Finals Rodeo, fans and competitors alike are guaranteed to have the best animals for the events. As a result, media coverage from the Cowboy Lifestyle Network will be extensive throughout the rodeo season, making sure fans everywhere can keep up with the excitement.

A True Trailblazer

Cyndi Gilbert of Diamond G Rodeo Co.

When it comes to blazing trails in the rodeo industry, nobody has blazed more of them than Cyndi Gilbert. As a female stock contractor, she is one of the first to be a member of the PRCA. In addition, she is also heavily involved in many PBR events, making her one of the true pioneers in the industry.

A Winning Team

With a vision and passion for ranching and rodeos, Steve and Cyndi Gilbert have built a business enterprise that is simply unmatched. From their days of honeymooning at the National Finals Rodeo in 1988 to today, their commitment to each other and their business has never wavered. As they continue to work with the PRCA to provide the best possible livestock, it’s clear Diamond G will flourish in the years ahead.

Last Updated on 04/30/2019 by Aaron Kuhl

About the Author:

Aaron Kuhl

Biography:

Aaron Kuhl is a passionate advocate for the western lifestyle, bringing a wealth of experience and expertise to his role as Chief Operating Officer (COO) at Cowboy Lifestyle Network (CLN). Growing up as an Arizona native, with a mother who worked for Wrangler Western for over 30 years, Aaron was immersed in the cowboy culture from a young age. Aaron and his sister Heather grew up watching rodeos, as their grandfather and uncle were PRCA ProRodeo cardholders. This early exposure has given him a profound understanding and appreciation for the western way of life.

Aaron went to Corona del Sol High School in Tempe, AZ, then to the University of Arizona in Tucson, AZ, where he received a Bachelor of Science after creating his own major. This unique course of study wove together Business Marketing, Geography, Sociology, Philosophy, and Religion.

After graduating from the University of Arizona, Aaron joined CLN in its nascent stages, contributing to its growth and development over the past decade. As COO, Aaron manages operations, using AI to streamline processes and analyze data, ensuring CLN remains a leading voice. With expertise in business development, he innovates and cultivates client relationships, supporting CLN’s exponential growth.

Beyond his professional accomplishments, Aaron values his faith, family, and friends, which are the cornerstones of his life. This personal foundation, combined with his professional expertise, makes him a trusted and authoritative voice in the western lifestyle community.

Aaron’s commitment to philanthropy is the bedrock of his personal ethos. He actively supports local Arizona organizations such as the Boys & Girls Club, Chandler Compadres, Horses Help, Harris Brothers Charity Foundation, and the American Heart Association (among others), reflecting his dedication to giving back and strengthening the community he calls home.

Through his work, Aaron aims to preserve and promote the traditions of the west, ensuring that the spirit of the cowboy lives on for future generations.

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