The Story of Molson Coors Beverage Company

Molson Coors has long been brewing beverages for almost more than two centuries to help people come together, unite over a bottle of beer, and enjoy the beautiful moments of life. This brewing company is all about giving a chance to people to enjoy life, get the most of each life’s moments, and just enjoy its products exactly the way that they are supposed to.

History of the Company

The Molson Coors Beverage Company was formed in 2005 and eventually transformed into one of the world’s most famous multinational brewing company. As the name suggests, the company was founded by the merger of Molson of Canada, and Coors of the United States. In today’s time, in terms of volume, this company is the world’s seventh-largest brewing company! Although founded in 2005, the history of this brewer can be traced as far back to the year 1774. An English immigrant named John Molson founded Canada’s oldest beer brewery on the banks of the St. Lawrence River in Montreal in 1786. He went on to write that his beer is most liked and preferred universally, even beyond his most confident expectations.

This legacy went on for as many as seven generations later in the future, owing to brands like Molson Canadian, which, in today’s time, remains one of Canada’s most iconic beers ever since 1959. A few years later, a penniless brewer’s apprentice named Adolph Coors made his way west in 1868 on a ship coming from Germany. He stopped at the foot of the Rocky Mountains, reaching the beautiful waters of Clear Creek in Golden, Colorado. In 1873, he opened a brewery there, and then eventually, in 1978, Coors Light came into existence. It now boasts the reputation of being one of the best-selling beers in the United States.

Popular Brands at Molson Coors

Molson Coors Brewing Company is home to some of the most amazing and popular brands, some of which include Crispin Cider Co., Cape Line Sparkling Cocktails, Henry’s Hard Sodas, Redd’s Hard Apple, Henry’s Hard Sparkling Water, Sol Cerveza, Saint Archer, and so many others.

Products at Molson Coors

Molson Coors has some of the best beer varieties to offer to all the beer enthusiasts out there. Some of its most iconic and beloved types of beers include Miller Lite, Leinenkugel’s Summer Shandy, Coors Light, Molson Canadian, Coors Banquet, Carling and Staropramen, Saint Archer Gold, Blue Moon Belgian White, Creemore Springs and more.

Exciting Brewery Tours

It’s not just the beers that are exciting; you can also go on adventurous brewery tours and visit some of the most amazing breweries in the world!

These include:

• Coors Brewery in Golden, Colorado
• Creemore Springs Brewery in Creedmore, Ontario, Canada
• Miller Brewery in Milwaukee, Wisconsin
• Staropramen Brewery in Prague, Czech Republic
• Granville Island Brewery in Vancouver, British Columbia, Canada
• Pardubice Brewery in Pardubice, Czech Republic
• Leinenkugel Brewery in Chippewa Falls, Wisconsin

On each tour, you get to learn about the brewery’s history, legacy, pictures, archives, brewing processes, and so much more!

Vizzy – The Ultimate Hard Seltzer

With a goal to create the perfect year-round drink, Molson Coors has brought one of its most competitive products to the table. It’s called Vizzy, and it is a new, the ultimate hard seltzer that features innovative, refreshing, and bright flavors. It is also the first-ever seltzer to include the antioxidant Vitamin C in its ingredients to give it an edge over all its competitors. It’s just like any other hard seltzer, but with a meaningful addition in the form of Vitamin C, as well as with some of the most unique flavor combinations.

PRCA Sponsor-Coors Banquet

The Molson Coors Beververage Company has a brand that is a huge supporter of the PRCA (Professional Rodeo Cowboys Association). Coors Banquet has been an amazing and loyal sponsor of professional rodeo since 1980. Their support runs deep for the inspiration and passion of rodeo cowboys. Coors Banquet has been the official beer of the PRCA since 1987 and is the rodeo sponsor for the NFR (National Finals Rodeo). Coors Banquet launched its “Man in the Can” program in 1984. The program recognizes top barrelmen in ProRodeo for their uniqueness,  determination, and passion that they display in the rodeo arenas all throughout the United States. Coors Banquet is dedicated to its fans with a grass-roots sponsorship of local rodeos as well as ingenious marketing.