Cowboy Lifestyle Network is pleased to voice the truth of Wrangler Specialty Apparel; after all, its brand precisely epitomizes everything good there is about the Western lifestyle for cowboys and cowgirls of all ages and from all walks of life.
Within the jean industry and the entire western cowboy market, Wrangler has been and continues to be the number one iconic American western apparel brand in the consumer marketplace since 1945.
The first pair of men’s Cowboy Cut jeans was exclusively designed and invented by Ben Liechtenstein; however, many people know him as “Rodeo Ben.” He introduced features that had never been developed prior to the Original Cowboy Cut jean. Rodeo Ben helped Wrangler reach new heights by introducing cutting edge tactics to various designs of denim that permanently enhanced innovative features benefiting Western fashion. For instance, fit, rise, back pockets, belt loops watch pocket, boot cut, rivets, zipper fly, back rise, stacking, and heavyweight denim. These features that Wrangler released in the late 1940s, made such a profound impact on the Western community that they remain to incorporate these features into today’s western jeans.
The Vanity Fair Corporation (NYSE: VFC) possesses ownership of the Wrangler brand while having multiple manufacture plants worldwide. Wrangler distributes Wrangler Western jeans, shirts, and accessories to the best retail stores. For example, the top five stores you can find Wrangler is at TSC Industries, Boot Barn, Cavender’s Men’s Wear, and Wal-Mart. Its headquarters is geographically located in beautiful downtown Greensboro, North Carolina. According to a VF Corporation Newsroom Press Release on VFC.com, “VF Reports Record Third Quarter 2012 Results, Raises Full year Guidance and Increases Dividend by 21 Percent.” VF Corporation and its trademark, “We Fit Your Life,” owns premier clothing companies such as, 7 For All Mankind, JanSport, The North Face, Lee, Reef, Vans, and many more.
Wrangler is highly involved in rodeos everywhere and is a brand that continues to have such a positive effect on the many people living the rugged cowboy lifestyle because of how effectively Wrangler supports those who are involved in rodeo. Jeff Chadwick, Director of Western Events, such as, the NFR, PBR, PRCA, and Miss Rodeo USA Program, has supported rodeos across North America while demonstrating his ability to endorse the best professional riders in rodeo and all the hard work he puts into so many remarkable events. For example, World Champion Bareback Rider, Kaycee Field. In fact, CLN got the opportunity to conduct an exclusive interview with Kaycee Field after his performance at the 100th Anniversary of the Calgary Stampede:
“Wrangler picked me up when I was 19 years old, they have been behind me and put me down the road. If it wasn’t for Wrangler I wouldn’t have made my first NFR, I wouldn’t have won my belt buckle. I would like to thank Wrangler so much, especially Jeff Chadwick. Those guys picked me up at a young age and have been behind me at a young age and have been behind me since day one and they take care of me,” said Kaycee Field.
Kaycee Feild supports the “Wrangler National Patriot” program, as well as, George Strait, Jason Aldean, and countless of Americans who all show their support as fans by wearing “Wrangler National Patriot” apparel. In addition, rodeo committees and organizations can also be a part of the “Wrangler National Patriot” program, which is created to provide additional funding and continued support for America’s wounded, fallen soldiers, and their families.
“Tough Enough to Wear Pink” is a Wrangler charity to help women with breast cancer and honors those who are breast cancer survivors. Beware of other “pink” shirts that are not Wrangler “Tough Enough to Wear Pink” shirts, because Wrangler is the only brand that actually gives back to breast cancer charities.
As a result, the “Tough Enough to Wear Pink” campaign has raised more than $9.75 million for breast cancer charities. So if your not wearing Wrangler, your not supporting breast cancer. In order to help women like Lisa Schneider Cipriano and so many other women fight the fight against breast cancer on a daily basis. “Breast cancer touches everyone, Tough Enough to Wear Pink is our way of recognizing the courageous women and men who face the disease and the family and friends who face it with them.” said Phil McAdams, president of Wrangler Specialty Apparel, when he announced the launch of the plan in 2004.
In other words, head to your local Boot Barn, Shepler’s, or your other favorite Western store to support charities by purchasing Wrangler’s, “Tough Enough To Wear Pink” and “Wrangler National Patriot” apparel in order to support two great causes. So what are you waiting for? Purchase Wrangler’s, “Tough Enough to Wear Pink” and “Wrangler National Patriot” apparels in stores now.
Wrangler is extremely popular for the variety of new and different styles of clothing lines that are available for purchase. For instance, 20X, Rock 47, Riggs Workwear, Genuine Wrangler, and Wrangler Europe, to name a few. The Wrangler Western brand is the perfect fit for those who live and love the Western lifestyle throughout the world. Wrangler Western successfully connects with their loyal consumers because of their trustworthy relationship and dependable fellowship to the Wrangler Brand.
With this being said, Wrangler is the number one preferred brand for everyone living the Western “way of life.” With Wrangler, consumers romance the lifestyle by embracing their direct association with Wrangler Specialty Apparel; in which, people become passionate and casually connected with the culturally diverse world around them even if they are from a different country of origin.
Cowboy Lifestyle Network encourages you to feel the genuine comfort of the longest lasting jean in the world, be apart of Wrangler Specialty Apparel’s rich Western heritage, and do it all while giving back to your own community through Wrangler’s charitable programs.
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