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Trusting The Best Over Generations: The Evolution of the Midas 

There is a distinct comfort in a memory that stands the test of time. For decades, families driving down American highways knew exactly where to go when their car started to rumble.

Founded on April 20, 1956, in Macon, Georgia, Midas began as a groundbreaking idea by founder Nate H. Sherman. Back then, it was the “Muffler Installation Dealers’ Associated Service,” a simple neighborhood shop born out of a dedication to do one thing perfectly.

As the decades rolled on, that dedication captured the American imagination. By the time the famous TV jingles began singing about the “Midas Touch,” it wasn’t just a catchy slogan anymore. It became a cultural promise: a golden standard of expertise, reliability, and auto care that made drivers feel safe no matter where they were going.

But a car is more than just an exhaust pipe, and over the years, Midas evolved alongside the communities they serve nationwide.

Photo courtesy of Midas

From Muffler Shop to Total Car Care

Today, Midas has grown far beyond its original muffler roots. They’ve transformed into a full-service, total car care destination, spanning 1,200 locations across the U.S. and Canada. Whether it is the routine oil change that keeps your engine humming, a fresh set of tires to grip the road through a heavy rainstorm, or brake repairs, one of their legacy services, which protects what matters most inside every vehicle Midas handles it all.

They have traded the old-school grease-monkey stereotypes for a modern, high-tech-supported auto service experience, while keeping the neighborhoods they service and operate in at the center.

Trusted Transparency: Solid Service Worth Every Dollar

We’ve all felt that anxiety sitting in an auto repair waiting room. You go in for a quick, simple service, and suddenly your vehicle requires hundreds of dollars of “urgent” fixes you didn’t see coming. It feels overwhelming, confusing, and frustrating.

Midas has actively chosen to break that cycle. Their teams don’t believe in high-pressure upselling; they believe in doing what’s right for every customer and their vehicle.

Every dollar you spend at Midas is an investment in professional expertise, high-quality parts, and ironclad warranties like their Golden Guarantee™ on select parts. You aren’t just paying for a quick transaction; you are buying a relationship with a team that values your safety and stands behind their work long after you drive off the lot.

To give you ultimate peace of mind, Midas operates on a strict policy of honesty: they tell you what needs to be fixed right now for your safety, and honestly tell you what can wait. They do this through their feature service: the Closer Look Vehicle Check™.

This isn’t a vague vocal summary. It is a completely free digital vehicle health exam delivered straight to your smartphone. Midas technicians take photos and videos of your vehicle’s major systems under the hood, under the chassis, your fluid health, and your tire tread.

Transparency you can see: The complete vehicle digital report lets you see exactly what the technician sees, empowering you to budget, plan, and prepare for future maintenance without any surprises.

Photo courtesy of Midas

An Endorsement Built on Reliability: Why CLN Trusts Midas

When operations depend on vehicles being safe, efficient, and constantly on the move, you cannot afford to gamble on subpar auto care. That is why CLN trusts Midas to service all of their vehicle needs.

For an organization like CLN, vehicles aren’t just a means of getting from point A to point B; they are a critical part of daily life and productivity. By partnering with Midas, CLN ensures its fleet receives the highest standard of care, backed by transparent pricing and dependable expertise. If a major organization can put its total trust in the best that Midas offers to keep it moving forward, you can rest assured your personal vehicle is also getting the best auto care.

“I took my SUV to Midas (Autoplex Loop Location in Tempe, AZ) and I was totally impressed with how thorough they were. Not only did they advise me on upcoming auto needs using their Digital Health Check, they made me feel important, like family.

They weren’t pushy like most of my experiences at other auto service businesses, but transparent on what services I need to chip away at, with everything outlined from highest to lowest priority. I will definitely be taking my GMC Yukon back to Midas for all my service needs!”

Aaron Kuhl
COO
Cowboy Lifestyle Network

A Fall Exclusive: A $70 Bundle You Can Trust

True value means giving your car exactly what it needs to thrive, without the financial stress. Between August 1, 2026 and September 30, 2026, customers who visit a Midas location in the U.S. and Canada can receive a Full Synthetic Oil Change for $70 (Plus Disposal Fee) with a Free Tire Rotation and Free Digital Vehicle Inspection.

Your car does a lot for you. It connects you to the world, gets you to work, takes you on your weekend getaways, and helps you see the people you love the most. It deserves an auto care partner that respects your time and your wallet.

Skip the stress of the discount shops. Call your local Midas store or book your appointment online today to lock in your Fall $70 Oil Change Bundle Promotion and see why Midas is the Best.

MIDAS IS THE BEST

Photo courtesy of MIDAS
Photos courtesy of Midas

Last Updated on 08/12/2026 by Jodi Erpelding

About the Author:

Biography:

I grew up on a Midwest farm with dirt under my fingernails and the sound of wind rustling through cornfields. My childhood was all about 4H – raising pigs and horses, learning to bake and sew, and discovering the magic of transforming a garden into jars of summer sunshine. Those years taught me the value of hard work, the thrill of seeing a project through to the end, and the simple joy of creating something beautiful. A country girl with a need for speed and a thirst for adventure. Maybe that's why I love the feeling of wind in my hair – whether I'm cruising down a dusty road on my Harley or tackling a mountain trail on my trusty mountain bike. Some of my earliest memories of rodeo are watching my father compete at small local events. That's also where my love for country music comes in – long car rides listening to 8 tracks. The lyrics and melodies always spoke to my soul. These days, you'll find me cheering on the cowboys and cowgirls at rodeos, two-stepping to my favorite bands, belting out a country tune at a concert or sharing stories and laughter with friends around a bonfire. When I'm not soaking up the country life and getting my boots dirty, I'm a nurse, caring for folks in my community. Follow along for more stories from the heart of rodeo and country life!

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