December is finally here and all eyes are turning to Las Vegas! As neon lights blaze across the Strip and the rhythm of cowboy boots echo through the city, the Wrangler National Finals Rodeo takes center stage. Among the standout celebrations surrounding the NFR, none shine quite as brightly as the 2025 Rio Round-Up. A gathering place for cowboy culture, live entertainment, and authentic western experiences, this year’s Rio Round-Up highlights proud sponsor, Visit Cheyenne. Bringing the spirit of Wyoming’s storied rodeo heritage to the sport’s biggest stage, Visit Cheyenne can’t wait to kick off the 2025 Wrangler National Finals Rodeo!
Wrangler National Finals Rodeo
December 4th – 13th, 2025
Thomas & Mack Center
Las Vegas, Nevada
Visit Cheyenne: Carrying the Spirit of the West
Cheyenne, Wyoming, is no stranger to rodeo. Known as the home of Cheyenne Frontier Days, or as rodeo lovers call it, the “Daddy of ’Em All,” Cheyenne embodies the traditions of western heritage and cowboy grit that shape their history. A proud sponsor of Rio Round-Up, Visit Cheyenne is sharing that legacy with thousands of rodeo fans flocking to Las Vegas.
Through immersive activations like the “Behind the Chutes” virtual rodeo experience, fans can step into the action of Cheyenne Frontier Days without leaving the Strip. Whether it’s the thrill of the Wild Horse Race or the chance to see Miss Frontier in VR, Visit Cheyenne ensures that the cowboy lifestyle is front and center at Rio Round-Up.
The Rio Round-Up: A Rodeo Lover’s Playground
From December 4th–13th, 2025, Rio Las Vegas transforms into a rodeo fan’s dream. The Masquerade Village hosts nightly NFR viewing parties, complete with giveaways, live commentary, and massive screens so fans don’t miss a single ride. The fun doesn’t stop there! The 2025 Rio Round-Up also includes live country music performances, shopping and vendors, family-friendly fun, and after parties at the one and only VooDoo Lounge!
Rio Round-Up: Wrangler National Finals Rodeo Watch Party
December 4th – 13th, 2025
Rio Las Vegas
3700 W Flamingo Rd, Las Vegas, NV 89103
Win Big with Visit Cheyenne at Rio Round-Up!
The collaboration between Visit Cheyenne and Rio Round-Up bridges two iconic rodeo destinations: Cheyenne, Wyoming, and Las Vegas, Nevada. Cheyenne brings authenticity, tradition, and heritage, while Las Vegas delivers the spectacle, scale, and excitement. Together, they create an experience that honors the cowboy lifestyle while welcoming new fans into the fold.
For rodeo enthusiasts, this partnership is a reminder that the cowboy spirit isn’t confined to the arena, it thrives in the community, the music, the fashion, and the stories shared under the bright lights of Las Vegas!
Win Tickets to the 2026 Cheyenne Frontier Days!
This year, Visit Cheyenne is proud to bring the spirit of Wyoming’s rodeo heritage to the biggest stage in rodeo. Be sure to find CLN and Visit Cheyenne at Rio Round-Up to connect with us, celebrate the love of rodeo, and scan our QR codes for a chance to win tickets to the 2026 Cheyenne Frontier Days, “The Daddy of ’Em All!”
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