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WCRA Announces Marquee Partnership With Wrangler

Rodeo News

AUSTIN, Texas- The WCRA (World Champions Rodeo Alliance) has announced a partnership with Wrangler as the “Official Jeans and Shirts” of the organization.

“WCRA is honored to welcome Wrangler as our first national sponsorship partner,” said WCRA President Bobby Mote. “WCRA and Wrangler share a common interest in growing the sport of rodeo. Rodeo is steeped in tradition, this relationship unites the sport’s most legendary brand, with the most progressive rodeo property in the industry. This partnership will advance rodeo in ways we can’t even articulate today,”

Wrangler will be showcased at the WCRA’s nationally televised Triple Crown of Rodeo (TCR) events. The WCRA celebrates its third year of competition with the first TCR stop of 2021 in Corpus Christi, Texas, May 6-9 followed by the Days of ’47 Cowboy Games and Rodeo July 20-24 in Salt Lake City.  The WCRA Triple Crown of Rodeo is an annual bonus that pays a $1 million cash award to any one athlete or collection of athletes who win first place in any three consecutive WCRA Major Rodeos.

Since launching in May of 2018, the WCRA and its partners have awarded more than $8,500,000 in new money to rodeo athletes, with all WCRA Triple Crown of Rodeo events broadcast nationally on CBS network television.

“The Triple Crown of Rodeo continues to be an exciting opportunity for Cowboys and Cowgirls across the country”, said Jeff Chadwick, Director Wrangler Western Special Events. “Wrangler is proud to be a part of the World Championship Rodeo Alliance Triple Crown events as well as the Women’s Rodeo World Championship held in Las Vegas.  Long Live Cowboys – Long Live Cowgirls!”

About WCRA (World Champions Rodeo Alliance):

WCRA (World Champions Rodeo Alliance) is a professional sport and entertainment entity, created to develop and advance the sport of rodeo by aligning all levels of competition. In association with the PBR, WCRA produces major rodeo events and has developed additional opportunities for rodeo-industry competitors, stakeholders, and fans. To learn more, visit wcrarodeo.com. For athletes interested in learning more about the WCRA Virtual Rodeo Qualifier (VRQ) system, visit app.wcrarodeo.com.

About Wrangler:

Wrangler®, a Kontoor Brands (NYSE: KTB) brand, has been an icon in authentic American style around the world for more than 70 years. With a rich legacy rooted in the American west, Wrangler commits to offering unmatched quality and timeless design. Its collections for men, women and children look and feel great, inspiring those who wear them to be strong and ready for life, every day. Wrangler is available in retail stores worldwide, including brand flagship stores in Denver and Dallas, department stores, mass-market retailers, specialty shops, western outfitters, and online. For more information, visit Wrangler.com.

Last Updated on 03/12/2025 by Patrick OD O’Donnell

About the Author:

Biography:

The moment a bull's gate swings open—that's when Patrick "OD" O'Donnell feels most alive. From his early days riding bareback through Arizona pastures to revolutionizing the bull riding industry as President of Bull Riders Only, OD has lived the Western lifestyle he now champions as Founder of Cowboy Lifestyle Network. Growing up in Casa Grande's sunbaked agricultural heartland, he didn't just learn about horses and ranching, he lived it daily, developing the instincts and grit that would later attract 4 million followers to CLN's authentic voice.

After his baseball days at the University of Arizona, OD saw something others missed: bull riding wasn't just a sport, but was compelling entertainment waiting for the right vision. Between 1990-1997, his leadership transformed local rodeo competitions into sold-out arena events that changed Western sports forever. Today, that same pioneering spirit drives CLN's coverage of everything from championship rodeos to the quiet heroism of ranch life. When he's not building the digital home for cowboy culture, you'll find OD supporting Harris Brothers Charity Foundation, leading CLN’s 25-year Christmas Toy Drive for Arizona kids, or sharing his love of horsemanship with special needs riders through Arizona's own Horses Help. Living proof that authentic Western values still have the power to transform lives.

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