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What Does the Rodeo Industry Look Like in 2021?

2020 was the western industry’s worst nightmare. Venues shut down, events canceling left and right, careers put on hold, and millions of dollars raised for non-profits across the country were lost. So what good came out of 2020? The good that came out of 2020 was that the rodeo industry was able to come together as no one has seen before to ensure our western way of life carries on. So the big question stands, what will the rodeo industry look like in 2021?

As we are already noticing with the Houston Rodeo and Cave Creek Fiesta Days, many rodeos are pushing back their dates to late spring/early summer to see what our current environment will look like. As of right now, it is still nearly impossible to hold a rodeo without a hundred-page mitigation plan and promise of guaranteed support. One thing we do see this year though is events truly making an effort to host their event. This means that some events are holding a competition without any formal attendees as we saw with Art of the Cowgirl or they are just trying to limit their attendance by up to 2/3, if not more.

Unfortunately, there is no clear cut path for rodeos to follow during this unprecedented time. Having been on a rodeo committee myself, it’s easy to dismiss the things going on around us and want so badly for an event to take place, but when looking at the logistics there is so much more that goes into play. Here are some of the things you can do if you have a local rodeo that isn’t taking place this year.

  • Send them an email or message thanking them for what they do in your community
  • If they are a non-profit organization, consider making a tax-deductible write-off
  • If you are looking for ways to give back to your community, consider joining a committee or organization that helps host annual events
  • The easiest thing you can do is share their mission with your friends and family

It’s times like these where every little thing counts and as the rodeo industry fights its way back to normalcy, we have to remember to do our part as well. That means supporting your local rodeo committee no matter the outcome of their event. As much as we might love a good old rodeo, it’s so important to remember the meaning of why we do what we do and the folks behind all the hard as well. While there is no definite answer to what rodeo will look like in 2021, I know that our industry won’t go down without a fight and we will come back stronger than ever.


As part of this initiative, we want to encourage everyone to support their local rodeo and if you have one in particular that you would like to highlight, please send them our way and we will make sure to do a write-up on them.

CLN Community & Event Sponsor

Hi everyone! I'm Krysta Paffrath, I am a proud Arizona native who has a passion for everything business and rodeo. I am beyond thrilled to be the Account Manager & Editor for Cowboy Lifestyle Network. With my background in social media marketing and running my own business, this was a natural fit for me to join the team. My adventurous and entrepreneurial spirit has guided me to work in many places like the WYO Quarter Horse Ranch in Thermopolis, Wyoming, a working cattle ranch in Seligman, Arizona and many places in between. I am passionate about preserving the western way of life and working with different brands to make that happen. If you're looking for a write-up, please shoot me an email at

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